Press Release
A' Design Award in Packaging Design Goes to Kind Tea is a Charitable Project Tea Packiging by Viktoriia Korytina
The international grand jury of the 2021 - 2022 A' Design Award & Competition recognizes Viktoriia Korytina for packaging design
FOR IMMEDIATE RELEASE
COMO, Italy, April 22, 2022 /DesignNewswire/ A' Design Award & Competition has announced that Kind Tea is a Charitable Project Tea Packiging by Viktoriia Korytina has been granted the A' Design Award in the Packaging Design category. The recognition forms part of the 2021 - 2022 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
What the A' Design Award Means
The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
About Kind Tea is a Charitable Project Tea Packiging
Kind Tea is a packaging design for a range of natural teas sold for a charitable project. The tea is made by two boys with Duchenne muscular dystrophy, and sales raise funds for their rehabilitation. The packaging shows a colorful character that reflects the joy of childhood. Three flavors are marked by three color schemes, so each variety is easy to recognize. Every flavor also has a winter version. The format is a 50 gram sachet with a label of 100 by 180 millimeters. Production and assembly were kept simple and economical, because the boys prepare the packages themselves.
About Viktoriia Korytina
Viktoriia is the founder of branding agency, Wishnia, which specializes in marketing, design and advertising. Wishnia was founded in 2018, during which time more than 40 projects have been closed. Her biggest achievement is to be able to take on social projects, that are aimed at helping people, for free. To her, the most useful thing a designer can do is apply their knowledge to help others, which she does. Mostly, she takes local projects, because the greatest way to contribute to one's community is to do the thing one does the best.
Award Record
Viktoriia Korytina is a winner of 1 A' Design Award, including this recognition.
About the A' Packaging Design Award
The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. It is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Typical entries include bottles, boxes, cans, pouches, tubes and cartons. The awarded packaging designs are published at https://designers.org/design-category/packaging
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/131733
- A' Design Award Page: https://competition.adesignaward.com/131733
- Media Showcase: https://www.designnewsroom.com/!131733
- Laureate Profile: https://designers.org/d/318187
- Further Information from the Laureate: https://wishnia.design/chaj-dobra.html
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Kind Tea is a Charitable Project Tea Packiging
- Function
- Tea Packiging
- Category
- Packaging Design
- Discipline
- Communication Design
- Industry
- Packaging & Retail, Branding & Advertising and Manufacturing
- Colors
- Gainsboro, Teal, Light Gray, Dark Slate Blue and Dark Cyan
- Images
- 5
The Recognition
- Laureate
- Viktoriia Korytina
- Country
- Ukraine
- Recognition
- A' Design Award
- Edition
- 2021 - 2022
- Design ID
- #131733
Credits
- Team
- Vita Korytina, Alena Beseda and Oleksandra Dontsova.
- Image Credits
- This project was made by our in-house team of Wishnia agency.
Design Details
- Unique Properties
- Inspired by these brave little entrepreneurs, we created a colorful package with a cute character. It symbolizes the whole joyful and carelessness of childhood. There are three flavors of the tea, which correspond to three colors. And each taste has a winter version of the packaging.
- Inspiration
- To bring awareness and understanding to Duchenne Muscular Dystrophy, Wishnia Design created Kind Tea for two boys fighting the disease. The packaging design reflects the carefree attitude of the boys, and each flavor is represented through a different joyful color palette. Despite the brand fighting for a heavy topic, using imagery that young boys can relate to and have fun with is inspiring. It showcases their tough dispositions in an understated manner.
- Research
- Our life is a vivid adventure in which each part is so exciting! Every day we discover the world, learn new things, meet interesting people, fall in love, laugh, do stupid things, travel, eat and enjoy every moment. But unfortunately, some of us can never understand all the sweets of life. They live only childhood. They are boys with an incurable disease, that is Duchenne Muscular Dystrophy. This genetic disorder destroys young muscles, and children with this diagnosis hardly reach even adulthood. It spreads mainly among boys and is congenital. That is why it is so important to fill their lives with beauty, hapiness and other positive emotions.
- Challenge
- The most difficult proccess was an analysis of project`s audience. It was needed to develop the proper visual concept that would be understandable to the audience of the project. Also, the visual solution has to reflect the main idea (the tea was made by sick children) and has not to be pessimistic in the same time.
- Realization and Technology
- In our work, we paid attention to create the simplest and the most economical way of producing and collecting packages. Because we understood that the guys would have to do it on their own.
- Operation and Interaction
- But our work does not end only with the development of packaging design. We decided to help Misha and Max with sales as well. Therefore, we communicate with coffee houses, dental offices, medical centers, local stores, beauty centres etc. in order to asked them to put the Kind Tea for sale. Because the more people realize the problem, the faster ways will be found to solve it. You should notice that even now, this terrible disease cannot be cured. The Kind Tea is a charitable project in support of all patients with Duchenne muscular dystrophy. This fundraising is for two boys from Ukraine. Let’s do more good deeds together and take care of the younger generation.
- Project Duration and Location
- We joined the project in January 2021 and the guys still work for now
- Specifications
- Format: Sachet with label 50 g 100 mm x 180 mm
- Keywords
- charity, children, childhood, hero, little, Duchenne Muscular Dystrophy, kind, genetic.
