Kamal Rizk - Bold Branding Is Honored with the A' Design Award for Voila Cool Stuff Ice Cream Packaging in Packaging Design

Kamal Rizk - Bold Branding acknowledged for packaging design by the international grand jury of the 2021 - 2022 A' Design Award & Competition

FOR IMMEDIATE RELEASE

COMO, Italy, April 22, 2022 /DesignNewswire/ A' Design Award & Competition has confirmed the A' Design Award in the Packaging Design category for Voila Cool Stuff Ice Cream Packaging by Kamal Rizk - Bold Branding, designed for Voila Dessert Shop. The recognition forms part of the 2021 - 2022 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.

What the A' Design Award Means

The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.

More About Voila Cool Stuff Ice Cream Packaging

This is a series of packages for 9 ice cream flavor designs, united under one emblematic logo, in which the designer remodels the presentation of ice cream. He created a new theme through which he reimagines the different flavors in the form of symbolic fruits and nectar patterns, original typography, and also relevant fresh colors that accentuate the design elements. The design simply recreates the concept of taste through the tongue icon used in all the range and evokes a different way of sensing it.

About Kamal Rizk - Bold Branding

Bold Branding is an agency established in 2012 in Cairo; founded by Kamal Rizk, Lead Designer, and Sarah El Kasaby, Managing Director. They strive to create better brands and identities to form unforgettable connections with lasting impact.Bold Branding is the gain of more than 18 years’ experience combined in the design and production market,serving all entities and business models in various fields.They are known for their goal-driven minimal designs, with a smart attractive element whether in the design or the production technique that always push their clients in the lead of competition.

Award Record

With this recognition, Kamal Rizk - Bold Branding is a winner of 1 A' Design Award.

About the A' Packaging Design Award

The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. It is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Typical entries include bottles, boxes, cans, pouches, tubes and cartons. The awarded packaging designs are published at https://designers.org/design-category/packaging

About A' Design Award & Competition

Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com

Press Resources

Winner Page: https://designers.org/131926
A' Design Award Page: https://competition.adesignaward.com/131926
Media Showcase: https://www.designnewsroom.com/!131926
Laureate Profile: https://designers.org/d/317902
Further Information from the Laureate: http://bit.ly/3AxsxCo

Media Contact

Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953

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Fact Sheet

The Work

Project: Voila Cool Stuff Ice Cream Packaging
Function: Ice Cream Packaging
Category: Packaging Design
Discipline: Communication Design
Industry: Packaging & Retail, Branding & Advertising and Manufacturing
Colors: Gainsboro, Silver, Light Gray, Dark Gray and Dark Khaki
Images: 5
Client: Voila Dessert Shop

The Recognition

Laureate: Kamal Rizk - Bold Branding
Country: Egypt
Recognition: A' Design Award
Edition: 2021 - 2022
Design ID: #131926

Credits

Team: Kamal Rizk - Designer and Sarah El Kasaby - Project Manager

Design Details

Unique Properties: This ice cream packaging design uses the illustration language to beautifully translates the flavor in a new unique and fresh design as well as communicate the brand image and the high product’s quality standards. Each label has a differentiating color combination that is relatable to the flavor, with a bold readable title in the middle, and each label includes 4 main icons, which are the flavor pattern, the tasting tongue, the flavor typo, and the exciting optical illusion icon.
Inspiration: The main inspiration for this design was the flavors’ shapes along with the joyful nostalgic ice cream experience, converted to soft colors and modern lines, neat patterns, fun elements & typography. The design come together to embrace the cool flavors with a hint of the nostalgic familiar feelings without having to include a direct icon or photo of the flavor.
Research: Our research was qualitative to find out what do the audience expect to see in a new ice cream packaging; and how they like and understand the new visuals; and whether it would affect their buying choice We surveyed random existing customers from the shop; It was described as; appealing, nostalgic, iconic, colorful, modern, and cool! Some results indicated difficulties in interpreting some icons; which led to design modifications so that it would be more clear, easy, and more memorable
Challenge: working on this cool project was very exciting for our team in Bold Branding; and to create a design language that works with 9 different flavors - so far and ready for expansion - was a challenge that we enjoyed creating and executing!
Realization and Technology: Ice cream is meant to be licked, and enjoyed with all the taste buds in the tongue. Each group of flavors has a unique impact to our taste buds, thus we grouped the flavours by their taste effect into 4 main categories Spade, the loved classics like chocolate Spark, the spark of the fresh taste like fruity flavors Electric bolt, the clash of flavors that creates unforgettable experiences like yogurt berry or salted caramel Flower, represents all the nutty rich flavors that elevates ice cream taste
Operation and Interaction: We fashioned a unique initials typo for each flavor.. connecting it with the relatable color palette, the distinctive geometric flavor pattern, and the fun optical illusion elements that expresses the different feelings you get while enjoying ice cream; clients will be able to easily differentiate each flavor on the shelve and quickly grab their favorite bucket! The packaging is made of plastic lined paperboard which is a more environmental friendly packaging option than 100% plastic containers
Project Duration and Location: The project started May 2021 in Cairo, Egypt and finished in September 2021 in Cairo Egypt
Specifications: Various Tapered Paper Ice Cream Containers
Keywords: branding, packaging, packaging, illustration, typography, icecream, identity