Press Release
ChingYu Liu Is Honored with the A' Design Award for Mao Xin Tea House Visual Identity in Graphics, Illustration and Visual Communication Design
ChingYu Liu honored for graphics, illustration and visual communication design by the international grand jury of the 2021 - 2022 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 28, 2022 /DesignNewswire/ A' Design Award & Competition has confirmed the A' Design Award in the Graphics, Illustration and Visual Communication Design category for Mao Xin Tea House Visual Identity by ChingYu Liu, designed for BlackLiuStudio. The result belongs to the 2021 - 2022 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
What the A' Design Award Means
The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
Regarding Mao Xin Tea House Visual Identity
The Mao Xin tea house was meant to bring out the beauty of oriental tea and it's culture. In particular this teas specialty which is two leaves to every one root. When them combine that with the local tea culture it is very easy to connect it with the Zen culture as many of plots are set out in a circular manner similar to a Japanese rock garden.
About ChingYu Liu
My name is Ching Yu, Liu,I’m a brand visual designer,I think my design’s targets It’s tell everyone good design helps a product to be understood,my achievements it’s help brand grow up and earn money.My Interesting thing it’s see my help’s brand being big.
Award Record
With this recognition, ChingYu Liu is a winner of 1 A' Design Award.
About the A' Graphics, Illustration and Visual Communication Design Award
The A' Graphic Design Award is an international graphic design competition recognizing good graphic designs by best creative agencies and designers worldwide. It is organized within the A' Design Award & Competition and is open to graphic designers, communication designers, graphic artists and illustrators from all countries. Typical entries include logos, posters, infographics, brochures, packaging designs and business cards. The awarded graphic designs are published at https://designers.org/design-category/graphics
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/132541
- A' Design Award Page: https://competition.adesignaward.com/132541
- Media Showcase: https://www.designnewsroom.com/!132541
- Laureate Profile: https://designers.org/d/319809
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Mao Xin Tea House Visual Identity
- Function
- Visual Identity
- Category
- Graphics, Illustration and Visual Communication Design
- Discipline
- Communication Design
- Industry
- Branding & Advertising and Arts
- Colors
- Silver, Black, Lavender, Gainsboro and Dark Gray
- Images
- 5
- Client
- BlackLiuStudio
The Recognition
- Laureate
- ChingYu Liu
- Country
- Taiwan (China)
- Recognition
- A' Design Award
- Edition
- 2021 - 2022
- Design ID
- #132541
Credits
- Team
- ChingYu-Liu
- Image Credits
- ChingYu-Liu, 2021.
Design Details
- Unique Properties
- The logo design was meant to bring out the beauty of oriental tea and its culture. In particular this teas specialty which is two leaves to every one root. When you combine that with the local tea culture it is very easy to connect it with the zen culture as many of plots are set out in a circular manner similar to a Japanese rock garden.
- Inspiration
- The Mao Xin tea house has produced four generations of tea farmers here in Taiwan. The Tseng family have been growing tea all the way from the Japanese colonial era to this day. The entire family has a very deep emotional connection to the local culture especially that involving tea and its Zen. It is an aspiration for the entire family to be able to continue passing this on to future generations.
- Research
- Mao Xin Tea House was first construction in 1928 during the Japanese colonial period. It is a place that is Japanese designed where people can drink tea, learn to roast tea leaves, admire the local tea fields, and learn about tea culture. Which is why i felt that using Japanese inspired designs would help bring out the natural beauty of the surrounding area and architecture.
- Challenge
- Finding the right design to attract the attention of a younger generation of new users.
- Realization and Technology
- Graphic Design, Brand Identity, packaging design, Brand Research and Strategy, Visual Communication Design
- Operation and Interaction
- The logo can be used on many different types of packaging also in many places around the interior or even exterior of the store. Places could include cups, business cards, the store sign, menus or a pop up event. This will help create brand recognition.
- Project Duration and Location
- The project started in Mar 2018 in Taiwan and finished in Sep 2018 in Taiwan.
- Specifications
- Sealing Sticker : Height10mm x Width145mm Front sticker : Height75mm x Width175mm Bottle : Width75mm x Depth 35mm x Height165 mm
- Keywords
- Brand, logo design, Visual Communication Design, Tea culture, Tea brand, integration
