Press Release
Travis Baldwin - Crea Inc Design Ltd. Is Honored with the A' Design Award for Scramblefactor Biometric Access in Security, Safety and Surveillance Products Design
Travis Baldwin - Crea Inc Design Ltd. of Créa Inc Design honored for security, safety and surveillance products design by the international grand jury of the 2024 - 2025 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 18, 2025 /DesignNewswire/ A' Design Award & Competition has announced that Scramblefactor Biometric Access by Travis Baldwin - Crea Inc Design Ltd. of Créa Inc Design, designed for Hirsch Secure, has been granted the A' Design Award in the Security, Safety and Surveillance Products Design category. The recognition forms part of the 2024 - 2025 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
About the A' Design Award
The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
Regarding Scramblefactor Biometric Access
Scramblefactor is an access control reader designed for secure entry points. Three identification methods are combined: a card reader, a numeric keypad shown on a touchscreen, and a fingerprint reader. The keypad numbers change position, so an observer cannot read the entered code. The front bezel is injection molded plastic, and the custom display uses optically bonded glass. The reader is sealed to IP65 and is field serviceable, as the screen and internal components can be replaced while the unit stays mounted. Optional configurations are produced with tooling inserts.
About Travis Baldwin - Crea Inc Design Ltd.
With more than 20 years of award winning in-house & consultancy product design experience, my career focus is industrial design, innovation strategy, and high quality production. Crea Inc was started in 2004 in Colorado to work for a small tech startup there, and has continued successfully serving clients across the US, Europe, and globally. It is currently based in Bristol UK, a creative capital of Britain. Creative challenges are my passion and am always searching for opportunities to bring great products into the world.
About Créa Inc Design
With almost 20 years of award winning experience, Travis and the team at Créa combine industrial design, brand & innovation strategy, and production management. This facilitates focused & successful product development in every part of the produ
Award Record
Travis Baldwin - Crea Inc Design Ltd. of Créa Inc Design is a winner of 9 A' Design Awards, including this recognition. The awards were granted between the 2013 - 2014 and the 2024 - 2025 editions of the A' Design Award & Competition.
About the A' Security, Safety and Surveillance Products Design Award
The A' Security Products Design Award is an international product design competition recognizing good security products by best designers and brands worldwide. It is organized within the A' Design Award & Competition and is open to security products designers, industrial designers, security equipment manufacturers and surveillance products manufacturers from all countries. Typical entries include CCTV cameras, alarm systems, access controls, biometric scanners, surveillance drones and security locks. The awarded security products designs are published at https://designers.org/design-category/security-products
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/133213
- A' Design Award Page: https://competition.adesignaward.com/133213
- Media Showcase: https://www.designnewsroom.com/!133213
- Laureate Profile: https://designers.org/d/123627
- Further Information from the Laureate: http://www.creaincdesign.com
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Scramblefactor Biometric Access
- Function
- Biometric Access
- Category
- Security, Safety and Surveillance Products Design
- Discipline
- Industrial Design
- Industry
- Electronics & Appliances and Social Impact
- Colors
- Dark Gray, Dark Slate Gray, Gray and Dim Gray
- Images
- 5
- Client
- Hirsch Secure
The Recognition
- Laureate
- Travis Baldwin - Crea Inc Design Ltd.
- Country
- Great Britain
- Brand
- Créa Inc Design
- Recognition
- A' Design Award
- Edition
- 2024 - 2025
- Design ID
- #133213
Credits
- Team
- Mark Butcher, Travis Baldwin, Sixtus Stanley, Jono Taylor
- Image Credits
- Illustrator Travis Baldwin, Angled Bezel, 2022.; Illustrator Travis Baldwin, Assembled in Sheet Metal Box, 2022.; Illustrator Travis Baldwin, Assembled with Sheet Metal Sun Visor Box 1, 2022.; Illustrator Travis Baldwin, Assembled with Plastic Back Box, 2022.; Illustrator Travis Baldwin, Assembled with Sheet Metal Sun Visor Box 2, 2022.
Design Details
- Unique Properties
- The scramblefactor is a modern take on a classic security design. The overally goal was an update on the original design, adding functionality and an attactive look that blends into the user environment. The original was individual depressable buttons with a tiny screen on each button. This version simplifies the construction with a touchscreen, and adds 2 more identification methods with a fingerprint and card reader. The multifactor verification ensures secure and accurate access control. It is a field serviceable product - the screen and internal components can be easily changed while mounted. Unique design for IP65 sealing. With the touchscreen display, it's easy to clean front face.
- Inspiration
- Inspirations for the Scramble-Factor were high tech security devices out on the market today, however we pushed the design farther with sleek scifi movie inspiration. Previous Identiv brand language was used as an inspiration as well, lookig how it could be evolved.
- Research
- The scramblepad is a product concept where the numbers on an access keypad can change position, to prevent an onlooker from recognizing the pattern of movement when typing in a code for acess. Originally, the scramble pad had physical keys with small screens on each button that could change the number displayed. The Scramblefactor uses a ruggedized custom-made touchscreen to simpify the construction and improve durability. This screen was developed around available screen supply and process such as optical bonding with Gorilla Glass.
- Challenge
- The creative challenge was to make a friendly but serious asthetic on a durable and complex outdoor access control product. The look and feel would have to accomodate a complicated assembly process to house the 3 different ID technologies, and fit within pre-existing sheet metal boxes. The industrial design would have to be almost completely realized by only designing the multipart front bezel. Additional challenges to the industrial design were the waterproofing gaskets and field servicable requirements.
- Realization and Technology
- The product consistes of an injection molded plastic front bezel assembly that houses the pcb and components, such as the fingerprint reader and front glass display. The display has a custom front to fit the front recess and the custom gorilla glass is optically bonded. There are multiple options for the rear cover.. either a sheet metal box, or a variaton of the box with a sheet metal sun visor. The front bezel assembly can also be mounted onto a wall, and the deeper parts extent into a standard off-the shelf plastic back-box mounted within the wall. A fourth option is a rear injection molded plastic back cover.
- Operation and Interaction
- A user approaches a Hirsch access controlled entry point and the ScrambleFactor reader will be mounted nearby. The user would approach the device, then wake it up with a touch on the touchscreen. First LED on the badge reader would lite up, indicating that the badge should be scanned. Once verified, a graphic display of the numberpad will then be displayed on the main screen, with the numbers scrambled in a un-predictable way. (The numbers would not be consecutive) The user would enter his secret pin and because of the scrambled numbers, an observer would not be able to determine the pattern.
- Project Duration and Location
- The project started in November 2021 and most of the industrial design engineering work happened during the course of 2022. The detailed mechanical and electrical engineering was completed in 2023 and production started that year.
- Specifications
- H 6.14 in. (15.6 cm) x W 4.45 in. (11.30 cm) x D 1.93 in. (4.90 cm)
- Keywords
- Biometric, Identity, Access Control, Hirsch, Identiv, Crea Inc Dsign ltd.
