Zhijun Zhong Receives the Silver A' Design Award for Xiao Feng Yin Yue Greentown Sales and Exhibition Center in Interior Space and Exhibition Design

Zhijun Zhong recognized for interior space and exhibition design by the international grand jury of the 2021 - 2022 A' Design Award & Competition

FOR IMMEDIATE RELEASE

COMO, Italy, April 22, 2022 /DesignNewswire/ A' Design Award & Competition has announced that Xiao Feng Yin Yue Greentown Sales and Exhibition Center by Zhijun Zhong, designed for Herabenna, has been granted the Silver A' Design Award in the Interior Space and Exhibition Design category. The result belongs to the 2021 - 2022 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.

About the Silver A' Design Award

The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

Regarding Xiao Feng Yin Yue Greentown Sales and Exhibition Center

Xiao Feng Yin Yue Greentown is a sales and exhibition center in Nansha District, Guangzhou, China. The interior covers 900 square meters on a single level. The design recalls the Cantonese water town scenery and fishing village culture of the area, which has faded as the city has grown. Elements drawn from Chinese ink painting, reeds, silk and lanterns are integrated into the space. Natural materials such as marble, wood and tree branches are used. Large empty areas keep the interior simple and calm.

About Zhijun Zhong

Zhong is the founder of Guangzhou Herabenna Interior Design Co. He has been in the design business for more than 15 years. He manages the company’s business decisions and sets the strategic guidelines for his team to assure that all his clients are satisfied with the services provided. The company has since its initiation offered design solutions for luxury hotels, high-end apartments such as the White Swan Hotel Qingyuan, Greentown Rose Garden Hotel, Vanke Ten Miles Zephyr, and other famed apartments and hotels. The Westin Zhujiajian Resort in Zhoushan was listed in 《City Traveler》 as the best hotel.

Award Record

Zhijun Zhong is a winner of 2 A' Design Awards, including this recognition. The awards span the editions from 2019 - 2020 to 2021 - 2022 of the A' Design Award & Competition.

About the A' Interior Space, Retail and Exhibition Design Award

The A' Interior Design Award is an international interior design competition recognizing good interior designs by interior designers and architects worldwide. The competition is organized within the A' Design Award & Competition and is open to interior designers, interior architects, architects and decorators from all countries. Entries typically include residential interiors, restaurants, hotels, offices, galleries and retail stores. Awarded interior designs are published at https://designers.org/design-category/interior

About A' Design Award & Competition

A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com

Press Resources

Winner Page: https://designers.org/133446
A' Design Award Page: https://competition.adesignaward.com/133446
Media Showcase: https://www.designnewsroom.com/!133446
Laureate Profile: https://designers.org/d/254188
Further Information from the Laureate: http://www.herabenna.com

Media Contact

Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953

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Fact Sheet

The Work

Project: Xiao Feng Yin Yue Greentown Sales and Exhibition Center
Function: Sales and Exhibition Center
Category: Interior Space and Exhibition Design
Discipline: Spatial Design
Industry: Architecture and Packaging & Retail
Colors: Dim Gray, Dark Slate Gray, Gray, Rosy Brown and Dark Gray
Images: 5
Client: Herabenna

The Recognition

Laureate: Zhijun Zhong
Country: China
Recognition: Silver A' Design Award
Edition: 2021 - 2022
Design ID: #133446

Credits

Image Credits: Photographer Yi Qian Du, 1, 2020.; Photographer Yi Qian Du, 2, 2020.; Photographer Yi Qian Du, 3, 2020.; Photographer Yi Qian Du, 4, 2020.; Photographer Yi Qian Du, 5, 2020.

Design Details

Unique Properties: This project located in Nansha, Guangzhou, there had unique Cantonese water town scenery and fishing village culture, but with the development of the city, this scene has gradually disappeared. The designer extracted the culture from the fishing village, using the simple and natural design philosophy to recreate the old scene of the water town. Many elements such as Chinese ink painting, silk and lantern are integrated into the space for express excellent Chinese culture and advocate a simple, elegant and pure lifestyle.
Inspiration: Nansha district is the only coastal area of Guangzhou, as known as the starting point of the Maritime Silk Road. The designer conducted field investigations of the local cultural background, a poetry of the poet Wan Sui from the Ming Dynasty came up in his mind. The designer was inspired by the poetry and integrated elements from Chinese ink painting, fishing village, reed and silk into this project.
Research: How to integrate natural environment, local culture and art in this project? The location of the project has its unique cultural background, the designer advocates that design comes from life and based on humanistic care, pursuing the balance between urban development and natural ecology. The designer conducted field investigations, experienced local culture, extracted elements from the natural landscape and ancient Chinese poetry, use those elements to connect nature and design.
Challenge: The difficulty of the project lies in how art design meets the aesthetic and use needs of the times while maintaining harmony with the ecological nature in the process of urban economic development, so as to allow people to feel a peaceful, comfortable and elegant living atmosphere when living in the city, and to precipitate an impetuous soul. The designer left a large proportion of the space blank, removed the complicated things and kept the space simple, introduced the memories of the city, integrated emotions in the design, thus creating the scenery and atmosphere in the design, and arousing the resonance between people and the space.
Realization and Technology: This project use a lot of natural materials, including marble, wood, tree branches, etc. Through fine processing and blending of art, designer create a space that surrounded by nature but you can still feel the exquisite design, interpreting the relationship between human and nature.
Operation and Interaction: At the beginning of the design, the designer hoped to create a space full of humanistic care. He conducted field investigations of the local cultural background so as to understand local customs. After collecting and summarizing, the designer extracted reeds, silks, fishing nets and other classic elements deeply rooted in the city. Through these elements, the design awakens the resonance between human and space, and balances the relationship between development and nature between disappearance and retention.
Project Duration and Location: The project started in 2019 and completed in September 2020. Located in Jiangling North Road, Nansha District, Guangzhou, Guangdong province, China.
Specifications: Flat layer, 900 Square Meter
Keywords: Interior Design, Nature, Cultural Characteristics, Water Town in Lingnan, Neo-Chinese Style