Press Release
A' Design Award in Cultural Heritage and Culture Industry Design Goes to Intangible Heritage Knowledge Platform by Baidu Meux
The international grand jury of the 2021 - 2022 A' Design Award & Competition recognizes Baidu Meux for cultural heritage and culture industry design
FOR IMMEDIATE RELEASE
COMO, Italy, April 28, 2022 /DesignNewswire/ Intangible Heritage Knowledge Platform by Baidu Meux, designed for baidumeux,Baidu Online Network Technology (Beijing) Co., Ltd, has been granted the A' Design Award in the Cultural Heritage and Culture Industry Design category, A' Design Award & Competition has announced. The award was conferred within the 2021 - 2022 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
What the A' Design Award Means
The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
Regarding Intangible Heritage Knowledge Platform
Intangible Heritage is a bilingual digital knowledge platform dedicated to the intangible cultural heritage of China. The platform records and shares cultural content through pictures, videos and audio recordings. The first section presents subjects such as handicrafts, opera, shadow puppetry and martial arts in the form of a scroll. Further sections give detailed entries that users open through content cards. Traditional Chinese elements are combined with a modern visual language. The platform is adapted for computers and for mobile devices.
About Baidu Meux
Baidu is a Chinese multinational technology company specializing in Internet-related services and products and artificial intelligence with the mission of "making the complex world simpler with technology". Baidu's vision is to become the world's top high-tech company that understands users and helps them grow.
Award Record
This recognition makes Baidu Meux a winner of 3 A' Design Awards. All of the awards belong to the 2021 - 2022 edition of the A' Design Award & Competition.
About the A' Cultural Heritage and Culture Industry Design Award
The A' Cultural Heritage Design Award is an international design competition recognizing good designs that preserve, protect, and promote cultural heritage. The competition is organized within the A' Design Award & Competition and is open to cultural heritage designers, culture industry professionals, cultural heritage specialists and museum designers from all countries. Entries typically include cultural heritage projects, cultural conversation, preservation and restoration and protection projects. Awarded cultural heritage designs are published at https://designers.org/design-category/cultural-heritage
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/133663
- A' Design Award Page: https://competition.adesignaward.com/133663
- Media Showcase: https://www.designnewsroom.com/!133663
- Laureate Profile: https://designers.org/d/296691
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Intangible Heritage Knowledge Platform
- Function
- Knowledge Platform
- Category
- Cultural Heritage and Culture Industry Design
- Discipline
- Communication Design
- Industry
- Arts and Social Impact
- Colors
- Antique White, Dark Slate Gray, Dim Gray, Light Gray and Cornflower Blue
- Images
- 5
- Client
- baidumeux,Baidu Online Network Technology (Beijing) Co., Ltd
The Recognition
- Laureate
- Baidu Meux
- Country
- China
- Recognition
- A' Design Award
- Edition
- 2021 - 2022
- Design ID
- #133663
Credits
- Team
- Dou Shen, Yujie Shi, Yang Yu, Dian Li, Xiaoxue Gao, Ying Song, Xilin Chen, Wei Rong, Chen Zhu
- Image Credits
- Copyrights belong to Baidu Online Network Technology (Beijing) Co., Ltd
Design Details
- Unique Properties
- It is designed to solve the problem of the heritage and the pain of the inheritors. It builds a network platform to record and disseminate valuable intangible cultural content in a variety of rich media forms, and form a "Internet plus non heritage" communication mode, so that users can understand the intangible culture quickly and deeply. Realize the protection and inheritance of China's intangible cultural heritage.
- Inspiration
- The growth of China's Intangible Heritage has been affected by factors such as the aging of bearers, times, loss of traditional skills and shrinking commercial value. The ICH Encyclopedia ,China's Ministry of Culture, UNESCO and bearers built a digital knowledge base together. Users know ICH and bearers by pics, videos and audios at multiple ends; build a bridge of communication between bearers and users with online registration and other ways to record ICH culture while promoting the care and transmission.
- Research
- ICH is a witness of human history, and a living cultural form with its inheritors practical activities. China has 1,372 ICH and 42 on the UNESCO ICH List, ranking first in the world. But the heirs and growth is not good, so Baidu has focused on the status, and uses the Internet and ICH mode to spread it. Baidu launches 38 ICH topics with 1,379 entries, and nearly 100 heirs show their CH skills with 50 million video plays,and winning high recognition and rising the public welfare awareness.
- Challenge
- Ministry of Culture and UNESCO cooperate with us in the early stage, and we find bearers, discuss with them, and jointly shoot exclusive videos for content construction; For the product framework, it is necessary to consider the audience groups, communication media and communication forms, and how to design and build the Internet and Non-heritage communication mode to achieve the aim of protection, record and promote the recognition and development of non-heritage culture.
- Realization and Technology
- Taking inheriting the beauty of culture as the design concept, refining Chinese traditional elements, combining modern design, creative expression through the dimensions of shape, color, character and quality, creating a cultural theme atmosphere, carrying and displaying wonderful intangible cultural skills in multiple forms such as pictures, video and audio, and transmitting intangible cultural values and aesthetics to users
- Operation and Interaction
- The ICH Encyclopedia ,China's Ministry of Culture, UNESCO and bearers built a bilingual digital knowledge base together.In the first exhibition, it shows the typical cultural contents in the form of a 'scroll' , like handicrafts, opera, ventriloquism, shadow puppets, martial arts, etc.; it shows fine columns with vivid realistic video, then users can know ICH directly and quickly; A more detailed and authoritative intro In the third part, users can click on the content card to get.
- Project Duration and Location
- the project went live on Encyclopedia in June 2009
- Specifications
- adapted for PC, adapted for all devices on ios and Android.
- Keywords
- ICH Encyclopedia, Baidu Encyclopedia, China's Intangible Cultural Heritage, Traditional skills, Ignite ICH.
