Press Release
Liubov Maximenkova Receives the Bronze A' Design Award for Science as an Emotional Trend Welcome Screens in Mobile Technologies, Applications and Software Design
The international grand jury of the 2021 - 2022 A' Design Award & Competition recognizes Liubov Maximenkova for mobile technologies, applications and software design
FOR IMMEDIATE RELEASE
COMO, Italy, April 22, 2022 /DesignNewswire/ Science as an Emotional Trend Welcome Screens by Liubov Maximenkova, designed for Sber, has been granted the Bronze A' Design Award in the Mobile Technologies, Applications and Software Design category, A' Design Award & Competition has announced. The recognition forms part of the 2021 - 2022 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
What the Bronze A' Design Award Means
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Regarding Science as an Emotional Trend Welcome Screens
Science as an Emotional Trend is a series of welcome screens created in 2021 for the Sberbank Online mobile application. The series is dedicated to the Year of Science and Technology in Russia. Three themes are included: Undersea, Through the Microscope, and Neural Network. Undersea presents photographs taken by marine biologists. Through the Microscope shows familiar objects recorded with micro and macro photography. Neural Network shows images generated by artificial intelligence. The aim is to combine emotion with knowledge.
Award Record
This recognition makes Liubov Maximenkova a winner of 1 A' Design Award.
About the A' Mobile Technologies, Applications and Software Design Award
The A' Mobile Design Award is an international design competition recognizing good design in mobile industry by leading designers and brands worldwide. It is organized within the A' Design Award & Competition and is open to mobile designers, application developers, software engineers and user interface designers from all countries. Typical entries include smartphones, tablets, wearables, mobile applications, mobile games and mobile software. The awarded mobile designs are published at https://designers.org/design-category/mobile
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/134986
- A' Design Award Page: https://competition.adesignaward.com/134986
- Media Showcase: https://www.designnewsroom.com/!134986
- Laureate Profile: https://designers.org/d/325326
- Further Information from the Laureate: https://www.sberbank.ru/en/
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
###
Fact Sheet
The Work
- Project
- Science as an Emotional Trend Welcome Screens
- Function
- Welcome Screens
- Category
- Mobile Technologies, Applications and Software Design
- Discipline
- Communication Design
- Industry
- Software and Electronics & Appliances
- Colors
- Black, Dark Slate Gray, Dim Gray and Olive Drab
- Images
- 4
- Client
- Sber
The Recognition
- Laureate
- Liubov Maximenkova
- Country
- Russian Federation
- Recognition
- Bronze A' Design Award
- Edition
- 2021 - 2022
- Design ID
- #134986
Credits
- Team
- SberBank Online team
- Image Credits
- Main; Welcome screens in the Sberbank Online mobile app; Neural Network.; The Undersea.; Through the Microscope.
Design Details
- Unique Properties
- We would like to see our projects in Sberbank Online not only triggering emotions but also provoking thoughts and serving as the sources of knowledge. That’s why in 2021 we created a series of welcome screens for Sberbank Online mobile app dedicated to the Year of Science and Technology in Russia (2021). The project includes materials on topics such as Undersea, Through the Microscope, and Neural Network. There is a history behind each of them but yet all of them have something in common.
- Inspiration
- The Undersea. The project is based on the photos taken by marine biologists who look for, shoot, and show the most amazing creatures that live in the depth of the ocean. Through the Microscope. Among the photos there are those that were taken using micro and macro photography and various other methods and demonstrate the usual things on an unusual scale Neural Network. All the images were created by artificial intelligence SberAI.
- Research
- — The Undersea. The project is based on the photos taken by marine biologists who look for, shoot, and show the most amazing creatures that live in the depth of the ocean. We created this project not only to show the beauty of the undersea but also to focus the public attention on ecology issueы, including the issue of the World Ocean pollution. — Through the Microscope. Among the photos there are those that were taken using micro and macro photography and various other methods and demonstrate the usual things on an unusual scale.
- Realization and Technology
- Among the images in the app there are photos taken using micro and macro photography methods as well as images generated by AI
- Operation and Interaction
- There are a lot of apps today to cover one need. Almost all of them have well done UX and UI, but we believe that win those who also care about User Emotions. Every user can choose any welcome screen.
- Project Duration and Location
- In 2019 we developed and then launched the new version of Sberbank Online app with personalization and emotional design. Now we continue to improving client experience, study our customers behavior and make designs even more personalized. Welcome screens in the Sberbank Online were created шт 2021.
- Specifications
- Above iOS 12.5 / Above Android 12.5 Digital Banking, Personalization, Emotional Design, app.
- Keywords
- #Digital Banking, #Personalization, #Emotional Design, #app.
