Press Release
Race Eleven Electric Folding Scooter by Asia Kingston Ltd Is Granted the Silver A' Design Award in Vehicle, Mobility and Transportation Design
Asia Kingston Ltd honored for vehicle, mobility and transportation design by the international grand jury of the 2021 - 2022 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 22, 2022 /DesignNewswire/ Race Eleven Electric Folding Scooter by Asia Kingston Ltd, designed for Asia Kingston, has been granted the Silver A' Design Award in the Vehicle, Mobility and Transportation Design category, A' Design Award & Competition has announced. The award was conferred within the 2021 - 2022 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
About the Silver A' Design Award
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Regarding Race Eleven Electric Folding Scooter
The Race Eleven is a unique electric folding scooter which combines design and style of Red Bull Racing cars with the knowledge in the electric mobility world. With outstanding design, battery and motor, it grants high performances for daily commute, city ride or off-roading. It features great suspensions and sturdy wheels, ensuring durability, power and comfort. With specialized technology, this Red Bull Racing electric scooter can be completely folded to be carried anywhere.
About Asia Kingston Ltd
Asia Kingston is a design and license company established in 2008. Their main target is to supply the global market and work closely with the manufacturing and production sectors. They are specialized in the design, development, and distribution of well-known licensee brands. Asia Kingston is committed to the best design ideas. Technology is developed internationally and the design concepts are primarily created in Europe. They constantly exhibit at major international trade shows in locations such as Shanghai, Las Vegas, Milano, Berlin and Frankfurt. The main partners have been brands like Nasa, Red Bull Racing, Alfa Romeo F1, Rover, Packard Bell, Acer, Elle, Hot Wheels and Barbie.
Award Record
This recognition makes Asia Kingston Ltd a winner of 1 A' Design Award.
About the A' Vehicle, Mobility and Transportation Design Award
The A' Vehicle Design Award is an international vehicle design competition recognizing good vehicle designs by best vehicle designers and brands worldwide. The competition is organized within the A' Design Award & Competition and is open to vehicle designers, mobility solution providers, transportation design studios and automotive engineers from all countries. Entries typically include cars, motorcycles, bicycles, trucks, buses and trains. Awarded vehicle designs are published at https://designers.org/design-category/vehicle
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/135014
- A' Design Award Page: https://competition.adesignaward.com/135014
- Media Showcase: https://www.designnewsroom.com/!135014
- Laureate Profile: https://designers.org/d/324851
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Race Eleven Electric Folding Scooter
- Function
- Electric Folding Scooter
- Category
- Vehicle, Mobility and Transportation Design
- Discipline
- Industrial Design
- Industry
- Automotive
- Colors
- Dark Slate Gray, Dim Gray, Gold, Black and Brown
- Images
- 5
- Client
- Asia Kingston
The Recognition
- Laureate
- Asia Kingston Ltd
- Country
- Hong Kong (China)
- Recognition
- Silver A' Design Award
- Edition
- 2021 - 2022
- Design ID
- #135014
Credits
- Team
- Alessandra Barbieri, Lisa Barbieri and Marcella Vezzani
- Image Credits
- Asia Kingston, Race Eleven, 2021.; Asia Kingston, Race Eleven foldable, 2021.; Asia Kingston, Race Eleven lights, 2021.; Asia Kingston, Race Eleven plate, 2021.; Asia Kingston, Race Eleven tyre, 2021.
Design Details
- Unique Properties
- The Race Eleven is a unique electric folding scooter which combines design and style of Red Bull Racing cars with our knowledge in the electric mobility world. With outstanding design, battery and motor, it grants high performances for daily commute, city ride or off-roading. It features great suspensions and sturdy wheels, ensuring durability, power and comfort. With specialized technology, this Red Bull Racing electric scooter can be completely folded to be carried anywhere.
- Inspiration
- Since 2018, Red Bull Racing embraces a new approach, which promotes the environmental sustainability in its supply chain towards a greener business. This is the present mission of Red Bull Racing, whilst never forgetting the unrelenting desire to be innovative. Race Eleven is the realization of these features into reality: innovative, sustainable, non-conformist, sporty, powerful. This electric scooter is inspired by and created for exploring the world around you while respecting it.
- Research
- The project has been developed to launch a multifunctional and high-quality folding electric scooter, which reflects the main features of Red Bull Racing brand: sportiness, authenticity and innovation. The aim is to combine a detailed design with the green technology to create a product not only of great design but also of high performances.
- Challenge
- The creative challenge of the Race Eleven project was to develop an electric folding scooter which may convey at first sight its high-quality to the final user by highlighting the components through a modern design and perfect geometry. This project aims to challenge the status quo of the electric scooter, considering it not only as an object for fun but also a means of high design and safe to use.
- Realization and Technology
- The Race Eleven was designed paying attention to both technical characteristics (such as frame, wheels and suspensions) and electric parts safe protection. Thanks to the powerful 61V18Ah battery and the 500W efficient motor, the electric scooter reaches high performances from the first use. It is produced under the certified standard of EN17128.
- Operation and Interaction
- The Race Eleven is an electric scooter easy to ride thanks to its strong wheels which ensure good road holding and safety on all types of streets. Through its folding mechanism, it can be carried anywhere or fit in any car trunk. The LCD display keeps updated the rider about the electric scooter status. In few hours the Race Eleven will be fully charged and ready for the next journey.
- Project Duration and Location
- The project started in Milano (Italy) in November 2021. The product was displayed at CES in Las Vegas (January 2022) and will be displayed at the Ifa Show (September 2022). It is going to be distributed in the major countries all over the world.
- Specifications
- The height and length of the electric scooter is 130 cm. The maximum tolerable loading weight of the final user is 100Kg. The LCD handlebar display helps the rider to keep everything under control and it shows essential functions (such as lights, current speed, battery level etc.). The powerful motor reaches 500W and the battery capacity is 61V18Ah, granting a travel up to 50/60km with one charge. The front and rear disc brakes and lights allow the user to fully enjoy the ride in safety.
- Keywords
- escooter, electric, mobility, folding, green, power, redbull, sport, racing
