Press Release
Nelson Chow Is Honored with the A' Design Award for Dreamscape Multimedia Installation in Fine Arts and Art Installation Design
Nelson Chow acknowledged for fine arts and art installation design by the international grand jury of the 2021 - 2022 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 28, 2022 /DesignNewswire/ A' Design Award & Competition has announced that Dreamscape Multimedia Installation by Nelson Chow, designed for K11 Concepts Limited, has been granted the A' Design Award in the Fine Arts and Art Installation Design category. The award was conferred within the 2021 - 2022 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
The A' Design Award Explained
The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
About Dreamscape Multimedia Installation
Dreamscape is a multimedia installation placed in the Bohemian Garden of K11 Musea in Hong Kong. The sculptural form appears to float above the ground and releases mist at regular intervals. From a distance, Dreamscape looks like an illuminated white shell rising from a cloud. Up close, three arches rest on six slender feet that touch the ground lightly. Inside, more than 250 illuminated bubble lamps follow a timed lighting programme. The materials are weatherproof, durable and light, and the structure can be taken apart for transport and reassembly.
About Nelson Chow
NC Design + Architecture Ltd. (NCDA) is an architectural design studio specializing in residential, commercial and hospitality projects. We cover the full design remit encompassing interiors, bespoke furniture and innovative products, through to graphic design and the development of exclusive brand narratives. We’re interested in developing creative projects that reinvent the experience of space through meaningful connections. We focus on engaging through storytelling, developing new ways for people to interact with their world and each other. For us, storytelling is the art of inspiration.
Award Record
This recognition makes Nelson Chow a winner of 1 A' Design Award.
About the A' Fine Arts and Art Installation Design Award
The A' Fine-Art Design Award is an international fine-art design competition recognizing best fine-art works by leading fine-art artists and creators worldwide. It is organized within the A' Design Award & Competition and is open to artists, painters, sculptors and ceramicists from all countries. Typical entries include sculptures, paintings, installations, photographs, drawings and mixed media works. The awarded art designs are published at https://designers.org/design-category/fine-art
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/135633
- A' Design Award Page: https://competition.adesignaward.com/135633
- Media Showcase: https://www.designnewsroom.com/!135633
- Laureate Profile: https://designers.org/d/324512
- Further Information from the Laureate: http://www.ncda.biz
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Dreamscape Multimedia Installation
- Function
- Multimedia Installation
- Category
- Fine Arts and Art Installation Design
- Discipline
- Communication Design
- Industry
- Arts
- Colors
- Black, Light Slate Gray, Dark Slate Gray, Gray and Dark Gray
- Images
- 5
- Client
- K11 Concepts Limited
The Recognition
- Laureate
- Nelson Chow
- Country
- Hong Kong (China)
- Recognition
- A' Design Award
- Edition
- 2021 - 2022
- Design ID
- #135633
Credits
- Team
- Raphael Pardo
- Image Credits
- HDP Photography Services Hong Kong K11 MUSEA
Design Details
- Unique Properties
- Dreamscape is a voluptuous sculptural form that appears to float above the K11 MUSEA Bohemian Garden. It regularly disperses mist, thus, from afar, it appears as an illuminated white shell emerges from a billowing cloud, tempting guests to engage in a relaxing urban misty moment. Up close, three arches are anchored onto six feet that touch the ground lightly, emphasizing an ephemeral shared experience. Once inside, the 250 illuminated bubble lamps are timed to evoke dreaming in a sleeping cloud.
- Inspiration
- Dreamscape, is a portmanteau word, blending and combining ‘dream’ and ‘escape’ to encapsulate our commitment to design a pause for busy minds by moving visitors from reality into ambiguity. We hope our playful multi-sensory sculptural design will make visitors dream in another dimension, and that this is more important than ever with the current limits on travel - we want people to imagine and dream the impossible. Dreamscape represents an exciting utopia and freedom, available to all.
- Challenge
- Dreamscape serves all ages, so we had to consider how different groups react. Children tend to run underneath, while adults usually prefer to stand and look at it. It had to be safe, and accessible to wheelchairs and walkers. It is open day and night, so we have focused on how different lighting combined with mist can create dissimilar, but mesmerizing experiences. Positioning each bubbles lamp had to be both visually pleasing and ergonomically safe.
- Realization and Technology
- All materials had to be weatherproof, durable and light for outdoor display. The structure had to be designed for easy disassembly, transportation and reassembly. Placement of the 250+ illuminated bubbles were carefully calibrated so that they are ergonomically friendly while visually appealing. The light programme and wring of bubbles posed another challenge as it had to give the illusion of a sleeping cloud, and work in line with the mist performance that happens every 20 minutes.
- Project Duration and Location
- The installation has been on display since September 2021 until March 2022 in K11 MUSEA, Victoria Dockside, Hong Kong. It will then be transported to other K11 premises around China.
- Specifications
- H2600 x W3500 x D3500 (mm)
- Keywords
- ncdesignandarchitecture, K11musea, victoriadockside, adriancheng, art, ncda
