Press Release
Pentaheal Clinic Rebranding Brand Identity by Pentaheal and Eidetic Wins the Bronze A' Design Award in Graphics, Illustration and Visual Communication Design
Pentaheal and Eidetic of Eidetic marketing acknowledged for graphics, illustration and visual communication design by the international grand jury of the 2021 - 2022 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 22, 2022 /DesignNewswire/ Pentaheal Clinic Rebranding Brand Identity by Pentaheal and Eidetic of Eidetic marketing has been granted the Bronze A' Design Award in the Graphics, Illustration and Visual Communication Design category, A' Design Award & Competition has announced. The result belongs to the 2021 - 2022 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
About the Bronze A' Design Award
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
About Pentaheal Clinic Rebranding Brand Identity
Pentaheal Clinic Rebranding is a brand identity created for a Korean medical clinic specializing in functional medicine. The main motif of the identity is extension. The universal medical symbol of the cross is used as a simple visual language that patients from many countries can recognize. The symbol combines the cross with the letters P and H, the abbreviation of the clinic name. The axis of the symbol extends in both directions, so the mark suits application items of various shapes and sizes. Signage was designed for each floor of the clinic in Seoul.
About Pentaheal and Eidetic
EIDETIC Marketing was founded 9 years ago in sunny California and has set its sights globally since its inception. Operating in 3 cities worldwide, Los Angeles, Shanghai and Seoul, and having activated campaigns in 23 different cities across the globe, EIDETIC encompasses the innate capabilities to operate efficiently around the globe. Over the past 9 years, EIDETIC has successfully completed over 276 projects for its clients, leaving lasting impressions with audiences worldwide. From esports tournaments to conferences, from product activations to influencer marketing, EIDETIC Marketing truly provides a complete marketing package for brands of all shapes and sizes.
About Eidetic marketing
EIDETIC’s Vision is to craft unforgettable experiences through the illumination of a brand’s core nature. Ever striving to create the new, we design and actualize brand personality in a way that will engrave your brand to memory.
Award Record
With this recognition, Pentaheal and Eidetic of Eidetic marketing is a winner of 3 A' Design Awards. The awards were granted between the 2019 - 2020 and the 2021 - 2022 editions of the A' Design Award & Competition.
About the A' Graphics, Illustration and Visual Communication Design Award
The A' Graphic Design Award is an international graphic design competition recognizing good graphic designs by best creative agencies and designers worldwide. It is organized within the A' Design Award & Competition and is open to graphic designers, communication designers, graphic artists and illustrators from all countries. Typical entries include logos, posters, infographics, brochures, packaging designs and business cards. The awarded graphic designs are published at https://designers.org/design-category/graphics
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/135773
- A' Design Award Page: https://competition.adesignaward.com/135773
- Media Showcase: https://www.designnewsroom.com/!135773
- Laureate Profile: https://designers.org/d/256782
- Further Information from the Laureate: http://eideticmarketing.com/
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Pentaheal Clinic Rebranding Brand Identity
- Function
- Brand Identity
- Category
- Graphics, Illustration and Visual Communication Design
- Discipline
- Communication Design
- Industry
- Branding & Advertising and Arts
- Colors
- Light Gray, Gainsboro, Rosy Brown, Gray and Silver
- Images
- 5
The Recognition
- Laureate
- Pentaheal and Eidetic
- Country
- Republic of Korea
- Brand
- Eidetic marketing
- Recognition
- Bronze A' Design Award
- Edition
- 2021 - 2022
- Design ID
- #135773
Credits
- Team
- Harin You, Pentaheal, Ashley S. Jung, Eidetic, Haein Chae, Pentaheal, Olivia J. Shin, Kimmi M. Kim, Saerona Shin, Sunny Lee, Eidetic and Rick Jeong, Eidetic
Design Details
- Unique Properties
- Pentaheal is a Korean medical clinic specializing functional medicine, biology-based approach to identify the cause of disease. To deliver its philosophy, integrated rebranding has been undertaken. To meet the global need of patients, the visual language needed to be universal and straight-forward.
- Inspiration
- The biggest motif of Pentaheal Clinic design is 'extension'. Functional medicine, a field that is not yet well known in Korea, is expressed as a medical symbol "cross(+), an easy and simple visual language so that it can be recognized by global patients. It was balanced as branding in combination with 'P' and 'H', which are the abbreviations of the hospital.
- Research
- To emphasize expertise, our team collected as much data as possible through a variety of methods, including surveys, style curation, interviews with hospital staff and visitors, and also functional medicine examinations. Our conclusion was that Pentaheal's philosophy should be easily communicated to the public and provide a consistent brand design. Through the idea of expandability of the medical symbol 'cross(+)' in both directions, we have developed a consistent brand identity with various communication items such as branding and signage.
- Challenge
- Functional medicine in Korea is an unfamiliar medical field that is not yet widely known. Through the rebranding of Pentaheal Clinic, we aim to promote functional medicine as a new medical field in Korea and Southeast Asia. Conceived from the medical symbol 'Cross(+)' which represent medical services, the motif of symbol mark is expandability of horizontal and vertical axis. Lines sprawling from the 'Cross(+)' shape express that Pentaheal's service area can be expanded to various fields.
- Realization and Technology
- Pentaheal Clinic is located at Gangnam Station, the most developed area in Seoul. The space was divided into two floors, 'reception and examination center' and 'VIP and treatment room', and signage suitable for the characteristics of each floor was designed. The reception floor is designed with a bright and lively white-tone concept with an atmosphere of hospitality, and the treatment floor is a luxurious and reliable concept with a toned-down color. It was designed for the consistent branding of separate spaces.
- Operation and Interaction
- Every letter, except 'P, T, H', has a unique serif that expresses Pentaheal’s global medical vision. For symbol mark, 'P, T, H’ abbreviated new symbol has been integrated with the universal medical symbol 'cross'. The axis of the symbol mark is extended in both directions, to be used on various shapes and sizes of the brand application items. Each line sprawling from the 'Cross(+)' shape represents the core value of #pioneering #leading #central #trust; and it differentiates Pentaheal as a set of medical practices that goes beyond treating people to providing people exuberant lives.
- Project Duration and Location
- The project started in July 2021 and finished in December 2021 in Seoul.
- Specifications
- Adress: Gangnam-daero, Seocho-gu, Seoul, Republic of Korea Reception and Examination floor: 350m² VIP and Treatment floor: 300m²
- Keywords
- Functional medicine, Health, Well-being, Rebranding, Signage, Wellness
