Press Release
Vessi Animation Website and Social Media by Mateus Morgan Receives the Silver A' Design Award in Movie, Video and Animation Design
The international grand jury of the 2021 - 2022 A' Design Award & Competition recognizes Mateus Morgan of Morgan Studio for movie, video and animation design
FOR IMMEDIATE RELEASE
COMO, Italy, April 22, 2022 /DesignNewswire/ Vessi Animation Website and Social Media by Mateus Morgan of Morgan Studio has been granted the Silver A' Design Award in the Movie, Video and Animation Design category, A' Design Award & Competition has announced. The recognition forms part of the 2021 - 2022 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
What the Silver A' Design Award Means
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
About Vessi Animation Website and Social Media
Vessi Animation is a promotional animation created for a boot. The animation presents the product through natural visual elements that link the footwear to the lifestyle of the customer. Water relates to the features of the boot, while clouds suggest lightness. The boot was modeled with hard surface techniques in 3ds Max, using photographs as reference, and leather textures were applied. Rendering was done with Redshift and simulations with Houdini. The animation was used on the product website and on social media, without explanatory text.
About Mateus Morgan
General graphic designer with more than 12 years experience in the market. Specialist in 3D (organic modeling and hard surface) and Design. Owner of a Design Studio recently with two partners, having attended clients such as Vivo, Amanco, C & A and Editora Abril: Superinteressante and Mundo Estranho, offering quality work for large Brazilian clients. I have a lot of knowledge in the footwear industry, where I attended all the biggest brands in the city where I was born, which is known as the national capital of men's shoes.
About Morgan Studio
Studio located in the interior of Brazil, has been working in the area since the year 2017, offering a high quality for the best brands of the world.
Award Record
Mateus Morgan of Morgan Studio is a winner of 4 A' Design Awards, including this recognition. The awards span the editions from 2018 - 2019 to 2021 - 2022 of the A' Design Award & Competition.
About the A' Movie, Video and Animation Design Award
The A' Movie Design Award is an international movie design competition recognizing outstanding movie designs by best movie designers and directors worldwide. The competition is organized within the A' Design Award & Competition and is open to movie designers, animation artists, directors and film producers from all countries. Entries typically include feature films, short films, documentaries, animations, music videos and experimental films. Awarded movie designs are published at https://designers.org/design-category/movie
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/136048
- A' Design Award Page: https://competition.adesignaward.com/136048
- Media Showcase: https://www.designnewsroom.com/!136048
- Laureate Profile: https://designers.org/d/236499
- Further Information from the Laureate: https://www.behance.net/gallery/126044545/Vessi-3D-Animation
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
###
Fact Sheet
The Work
- Project
- Vessi Animation Website and Social Media
- Function
- Website and Social Media
- Category
- Movie, Video and Animation Design
- Discipline
- Communication Design
- Industry
- Entertainment and Arts
- Colors
- Dark Gray, Light Slate Gray, Gray, Silver and Light Gray
- Images
- 5
The Recognition
- Laureate
- Mateus Morgan
- Country
- Brazil
- Brand
- Morgan Studio
- Recognition
- Silver A' Design Award
- Edition
- 2021 - 2022
- Design ID
- #136048
Credits
- Team
- Mateus Morgan, Vinicius Lavor, José Rafael, Enzo Kinukawa, Samuel Simionato, Lucas Feitosa, Teresa Chan
Design Details
- Unique Properties
- The idea is to bring the characteristics of the product through the use of visual elements, connecting the shoe direct to the customers life style. The mood also transmits lightness, present on the shoe essence. Everything made in 3D without scans
- Inspiration
- We where inspired by nature elements, connecting the image directly with the customers life style. The water element is fully connected to the product features, as well the cloud element that represents lightness.
- Research
- The work was executed based mainly on the previous experiences in other works for several companies of the sector footwear, in very natural way. Feedback was collected mainly online about the quality of the 3D itself as well as the sensations that people had in the first contact with the art.
- Challenge
- The hardest part was making the simulations, considering that there's a lot of elements that hard to be perfectly represented as the real world
- Realization and Technology
- The boot was modeled using photographs as a reference and hard surface 3D modeling techniques. For modeling we used the software 3ds Max. All the textures made using leather texture and some photoshop brushes. Redshift was used for rendering and Houdini for Simulations
- Operation and Interaction
- The animation visual was used on online such product website, instagram and facebook. The main focus was to attract attention to the product, bringing in the composition elements that generate the necessary sensations without the need for explanatory texts. Competitors often use images without a strong visual appeal, so the product, especially in the online market, goes unnoticed. The excess of texts works negatively in most of these cases, underestimating the viewer's intellect.
- Project Duration and Location
- It toke around 2 months to finish
- Keywords
- boot, shoe, cgi, footwear, fashion, 3d boot, cgi boot, vessi
