Modello 09 Chair by Cass Saldanha Receives the Silver A' Design Award in Furniture Design

FOR IMMEDIATE RELEASE

COMO, Italy, April 22, 2022 /DesignNewswire/ Modello 09 Chair by Cass Saldanha, designed for SAL+Co, has been granted the Silver A' Design Award in the Furniture Design category, A' Design Award & Competition has announced. The award was conferred within the 2021 - 2022 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.

What the Silver A' Design Award Means

The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

About Modello 09 Chair

Brazilian Modernism and Tropicalismo in a geometric body. With straight lines and congruous construction, Modello 09 holds a suspension design that creates an illusionary loop connecting seat, legs, back and arms in a distinctive manner. Built in solid Burmese hardwood teak, brass and cane webbing, the manufacturing process uniquely embraces marks and bruises as badges of honor of natural materials.

About Cass Saldanha

Cassiano Saldanha is a highly accomplished creative professional with over 25 years of experience in design, advertising, and marketing. He founded and sold a successful digital agency before making significant contributions as a graphic designer, art director, and creative lead at renowned advertising agencies across São Paulo, Los Angeles, San Francisco, and Miami. His exceptional portfolio features award-winning work for brands like Nike, Google, Netflix, and Apple, where he served as a Creative Lead for Latin America and the Caribbean, overseeing marketing communications and driving regional success.

Award Record

This recognition makes Cass Saldanha a winner of 1 A' Design Award.

About the A' Furniture Design Award

The A' Furniture Design Award is an international furniture competition recognizing good furniture designs by best furniture designers worldwide. The competition is organized within the A' Design Award & Competition and is open to furniture designers, product designers, industrial design studios and furniture brands from all countries. Entries typically include chairs, tables, sofas, beds, cabinets and shelves. Awarded furniture designs are published at https://designers.org/design-category/furniture

About A' Design Award & Competition

A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com

Press Resources

• Winner Page: https://designers.org/136288
• A' Design Award Page: https://competition.adesignaward.com/136288
• Media Showcase: https://www.designnewsroom.com/!136288
• Laureate Profile: https://designers.org/d/260107

Media Contact

Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953

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