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DesignNewswire · COMO, Italy ·

Bence Meszaros Receives the Silver A' Design Award for Frank and the Frog Picture Book for Children in Graphics, Illustration and Visual Communication Design

Bence Meszaros recognized for graphics, illustration and visual communication design by the international grand jury of the 2021 - 2022 A' Design Award & Competition

FOR IMMEDIATE RELEASE

COMO, Italy, April 22, 2022 /DesignNewswire/ A' Design Award & Competition has announced that Frank and the Frog Picture Book for Children by Bence Meszaros, designed for Bence Mészáros, has been granted the Silver A' Design Award in the Graphics, Illustration and Visual Communication Design category. The recognition forms part of the 2021 - 2022 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.

The Silver A' Design Award Explained

The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

More About Frank and the Frog Picture Book for Children

Frank and the Frog is a children's picture book about loss and remembrance. The story follows Frank, a young boy who wakes up one day and cannot find his grandmother. Frank leaves home to search for her and meets a frog that becomes his friend and helper. At the end of the journey, Frank sees that his grandmother is in a safe and peaceful place, and he says goodbye. The book has twelve illustrated pages that flow from left to right, and facing pages are paired by contrast. Manual linework and textures are composed and colored digitally.

About Bence Meszaros

Bence Mészáros is currently working as a Product Designer but has a passion for Illustration and Animation Film Making. He is graduated from Moholy-Nagy University of Art and Design with a major in Animation Film Making.

Award Record

This recognition makes Bence Meszaros a winner of 1 A' Design Award.

About the A' Graphics, Illustration and Visual Communication Design Award

The A' Graphic Design Award is an international graphic design competition recognizing good graphic designs by best creative agencies and designers worldwide. The competition is organized within the A' Design Award & Competition and is open to graphic designers, communication designers, graphic artists and illustrators from all countries. Entries typically include logos, posters, infographics, brochures, packaging designs and business cards. Awarded graphic designs are published at https://designers.org/design-category/graphics

About A' Design Award & Competition

A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com

Press Resources

Media Contact

Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953

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Fact Sheet

The Work

Project
Frank and the Frog Picture Book for Children
Function
Picture Book for Children
Category
Graphics, Illustration and Visual Communication Design
Discipline
Communication Design
Industry
Branding & Advertising and Arts
Colors
Dark Slate Gray, Slate Gray, Dim Gray, Olive Drab and Dark Sea Green
Images
5
Client
Bence Mészáros

The Recognition

Laureate
Bence Meszaros
Country
Hungary
Recognition
Silver A' Design Award
Edition
2021 - 2022
Design ID
#136415

Credits

Team
Bence Mészáros and Barnabás Csukás
Image Credits
Creator Bence Mészáros, Frank and the Frog

Design Details

Unique Properties
Frank and the Frog is designed to give an escape world to anybody who needs to find peace after losing a beloved one. The book tells the story of a little kid called Frank, who wakes up one day and can't find his Granny. Frank decides to leave his home to find Granny and bring her home. During his journey, he meets a frog, who becomes his friend and helps him through the adventures. In the end, Frank sees Granny is in a safe and peaceful place; he decides to say goodbye and let her go.
Inspiration
My main goal with this picture book was to tell a story and tackle a topic that is not that common in children's literature. A topic that was hard to understand when I was a kid and had me confused for a long time. The subject of death. I am lucky to have all four of my grandparents alive and know them, but this is a rare phenomenon in my environment. Many people lose their grandparents during their childhood. The base idea comes from my childhood: I was always (and still am) scared of what would happen when my grandparent won't be here anymore.
Research
RESEARCH ABSTRACT**: A big part of my research was to find the right mentor for Frank. I was looking into different mythology characters, symbols, characters from my life, etc. When I find frogs, I immediately fall in love with the idea. I think they are visually exciting; frogs are travellers, and they can travel through lands, through the water. In the shaman culture, frogs as totem animals have the power of transformation and travelling between the human world and the spirit realm.
Challenge
The hardest part was, of course, how to bring the topic of death into the picture book in a kid-friendly way. Another thing I had to consider during the development phase was that even though I always spend a lot of time thinking about death, I never had an intimate experience with it. So I wanted to be respectful with this topic.
Realization and Technology
Mixed media. Manual linework and textures, digitally composed and colourized.
Operation and Interaction
This picturebook has 12 fully illustrated pages. All the pages have a left-to-right flow, leading the eyes of the reader to the next page. The spreadsheets next to each other are designed to pair up based on different contrasts: e.g., on one page, when the composition is complex, then on the next page, the layout is minimal, or when Franks is high up in the sky, on the next page he goes deep under the ocean.
Project Duration and Location
The project started in June 2021 in Helsinki.
Specifications
Width 300 mm x Depth 15 mm x Height 300 mm
Keywords
illustration, picturebook, children, book, bookdesign, childrenbook

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