Press Release
Infant Milk Powder Sealed Fresh Can by Shiping Zou Receives the A' Design Award in Packaging Design
Shiping Zou recognized for packaging design by the international grand jury of the 2021 - 2022 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 28, 2022 /DesignNewswire/ A' Design Award & Competition has announced that Infant Milk Powder Sealed Fresh Can by Shiping Zou, designed for Heilongjiang Feihe Dairy Co., Ltd., has been granted the A' Design Award in the Packaging Design category. The result belongs to the 2021 - 2022 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
About the A' Design Award
The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
More About Infant Milk Powder Sealed Fresh Can
Infant Milk Powder Sealed Fresh Can is a packaging container for infant milk powder. The can is compact and light in weight. The lid has an internal multi-point structure with a double sealing layer between the top and the bottom lid, which improves the sealing performance and keeps the milk powder fresh after the can is opened. A strap hinge makes the lid close by itself below 90 degrees and stay open above 90 degrees, so preparation is not blocked. A damping device slows the closing motion, and a click sound and a groove confirm that the lid is shut.
About Shiping Zou
Founded in 1962, Feihe started from Qiqihar, the hometown of red-crowned cranes. It is one of the earliest milk powder companies in China. In November 2019, China Feihe was listed on the Hong Kong stock market, becoming the largest dairy company in the history of the Hong Kong Stock Exchange. For 60 years, Feihe has been focusing on the research on Chinese baby's physique and breast milk nutrition, leading the industry to create a variety of technologies, formulas and processes to improve the adaptability of milk powder to Chinese babies' physique. Concentrating on creating "fresher, more suitable" high-quality milk powder is the unremitting pursuit of Feihe Dairy.
Award Record
With this recognition, Shiping Zou is a winner of 1 A' Design Award.
About the A' Packaging Design Award
The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. The competition is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Entries typically include bottles, boxes, cans, pouches, tubes and cartons. Awarded packaging designs are published at https://designers.org/design-category/packaging
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/136463
- A' Design Award Page: https://competition.adesignaward.com/136463
- Media Showcase: https://www.designnewsroom.com/!136463
- Laureate Profile: https://designers.org/d/327773
- Further Information from the Laureate: https://bit.ly/3974mmh
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Infant Milk Powder Sealed Fresh Can
- Function
- Sealed Fresh Can
- Category
- Packaging Design
- Discipline
- Communication Design
- Industry
- Packaging & Retail, Branding & Advertising and Manufacturing
- Colors
- Goldenrod, Sandy Brown, Khaki, Navajo White and Peru
- Images
- 5
- Client
- Heilongjiang Feihe Dairy Co. , Ltd.
The Recognition
- Laureate
- Shiping Zou
- Country
- China
- Recognition
- A' Design Award
- Edition
- 2021 - 2022
- Design ID
- #136463
Credits
- Team
- Qinggang Xie and Dongfeng Zhang
- Image Credits
- Heilongjiang Feihe Dairy Co. , Ltd.
Design Details
- Unique Properties
- This is a compact and lightweight milk powder can with a number of thoughtful designs to take better care of families with children. Compared to the single sealing layer on the market, the lid of Feihe Infant Milk Powder Sealed Fresh Can have a pioneering internal multi-point structure design with a double sealing layer between the top and bottom lid, which greatly enhances the sealing performance of the product and locks the freshness of the milk powder after opening the can.
- Inspiration
- Based on the design concept of "technology, protection, ultra-high-end", and the continuation of the Starfleet series star elements. The unique strap hinge design ensures that when the lid is opened, it automatically snaps back when it is less than 90 degrees and automatically opens when it is greater than 90 degrees so that when brewing milk powder, the lid will not affect the brewing and the experience is more intelligent.
- Research
- Through the most advanced big data information at present, the most suitable milk powder can packaging for new mothers can be screened, which can not only realize the baby's love for milk powder, but also can well adapt to mothers' usage habits.
- Challenge
- Dairy products are products with high requirements for freshness. Even milk powder, with the increase of storage time, some nutrients will be attenuated to varying degrees. Therefore, Feihe has been pursuing the ultimate freshness of milk powder in recent years, and has continuously shortened the delivery time by strengthening supply chain construction and improving supply chain efficiency.
- Realization and Technology
- The product's slow-down device can produce the right damping, the user closes slowly when closed, to avoid the lid suddenly closing to hit the user's hands, the entire use process is safer. The unique strap hinge design ensures that when the lid is opened, it automatically snaps back when it is less than 90 degrees and automatically opens when it is greater than 90 degrees so that when brewing milk powder, the lid will not affect the brewing and the experience is more intelligent.
- Operation and Interaction
- Create an unprecedented milk powder can packaging design through strict quality control and high-quality material selection.
- Project Duration and Location
- The project started in March 2020 in Beijing and finished in 2021 in Beijing, and it was exhibited in Beijing.
- Specifications
- The use of the closure of the sound structure design, the user to close the box after the "Ta" sound, in the sensory confirmation of the closure effect, the seal plus insurance to ensure that the milk powder is fresh. Prompted by the groove, to strengthen the user's heart to buckle the lid hint, to avoid forgetting after use or latching is not strict enough to affect the preservation of the product, but also to achieve the effect of double insurance!
- Keywords
- Milk powder, fresh can, babies, delicious, freshness
