Press Release
IQI Concept Is Honored with the Bronze A' Design Award for Coway Customer Experience Centre in Interior Space and Exhibition Design
IQI Concept acknowledged for interior space and exhibition design by the international grand jury of the 2021 - 2022 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 22, 2022 /DesignNewswire/ Coway Customer Experience Centre by IQI Concept has been granted the Bronze A' Design Award in the Interior Space and Exhibition Design category, A' Design Award & Competition has announced. The result belongs to the 2021 - 2022 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
About the Bronze A' Design Award
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
More About Coway Customer Experience Centre
Coway Experience Centre is a customer experience centre in Kuala Lumpur, Malaysia. The 2210 square foot space presents products and services for clean water and air, quality sleep and washroom hygiene. The centre is divided into five areas: Brand Heritage, Water Care, Air Care, Living Care and Service Care. Touch screen projectors, flexible electronic devices and television panels allow display content to be updated easily. White, blue and black colours and curved lines in wood and white finishes recall water and air. A water filtration station forms the focal point of the Water Care section.
About IQI Concept
IQI Concept specialises in residential and commercial turnkey solutions for a wide clientele from different industries. They provide full service interior solutions, from concept to execution for clients who want to create the perfect home or office environment that fits their flair, lifestyle and philosophy. They strive in delivering high quality and satisfaction to their clients. That’s why they embrace that every project starts with a partnership between the client and their team. Every step of the process is met with detailed planning and precise execution. This is because they believe that a great whole can only be obtained if every part is created with great care.
Award Record
IQI Concept is a winner of 1 A' Design Award, including this recognition.
About the A' Interior Space, Retail and Exhibition Design Award
The A' Interior Design Award is an international interior design competition recognizing good interior designs by interior designers and architects worldwide. It is organized within the A' Design Award & Competition and is open to interior designers, interior architects, architects and decorators from all countries. Typical entries include residential interiors, restaurants, hotels, offices, galleries and retail stores. The awarded interior designs are published at https://designers.org/design-category/interior
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/136737
- A' Design Award Page: https://competition.adesignaward.com/136737
- Media Showcase: https://www.designnewsroom.com/!136737
- Laureate Profile: https://designers.org/d/270025
- Further Information from the Laureate: http://www.iqiconcept.com/
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Coway Customer Experience Centre
- Function
- Customer Experience Centre
- Category
- Interior Space and Exhibition Design
- Discipline
- Spatial Design
- Industry
- Architecture and Packaging & Retail
- Colors
- Silver, Dark Gray, Gainsboro, White Smoke and Gray
- Images
- 5
The Recognition
- Laureate
- IQI Concept
- Country
- Malaysia
- Recognition
- Bronze A' Design Award
- Edition
- 2021 - 2022
- Design ID
- #136737
Credits
- Team
- Yie Yee Wong, Alice Dinh and Wei Ling Yee
- Image Credits
- Photographer: David Yeow
Design Details
- Unique Properties
- Coway Experience Centre located in Kuala Lumpur Malaysia is the world's first interactive digital showroom, taking consumers on an experiential journey towards changing their lives with innovative products and services for clean water and air, quality sleep, and washroom hygiene. One of the highlights is the water filtration station at the Water Care Section. Using white and wooden curved designs, to introduce the notion of "Tree," as water is the "Tree of Life," the source of all life.
- Inspiration
- The main concept of the centre revolves around purity, natural and futuristic elements in order to unite and further emphasise Coway's philosophy of living pure together. To correspond to the idea of clean water and air, the colour scheme is mainly white, blue and black. Together with the curved line designs that represents fluidity. Besides, the centre emphasises not only visibility but also other senses to provide visitors with a comprehensive digital experience.
- Research
- The type of research: As it is a customer experience centre, our primary focus was on incorporating designs and elements that would involve all 3 of the human senses - eyesight, hearing and touch that can help to elevate the client experience during their visit into the centre. We incorporated curved and flowing designs from the main elements of nature – air and water to reflect the 2 main themes of the customer experience centre
- Challenge
- The main challenge was to fit 5 different zones into the given space of 2210 sqft. We wanted the centre to appeal to different age groups where there is a fine balance of sophistication appeal and functionality. Hence, each zone was designed to have elements where visitors can engage in interactive activities other than just visual information.
- Realization and Technology
- The centre uses touch screen projectors showcasing product/company details. Uses flexible installation methods to enable the client to make changes to display contents easily. Flexible electronic devices and TV panels to enable easy and accessible updates of digital content. Lightweight materials to maximise usage of space to allow more wall and floor space for display of physical and digital content.
- Operation and Interaction
- Upon entering the center, you’ll be greeted by a lot of white, bright ambiance, curves, lines and wooden designs. The overall design element conforms to the brand image, clean and sleek. The reception and waiting area features curves and wooden paneling design acting as a strong focal point once you enter. The CEC is divided into 5 areas, including Brand Heritage, Water Care, Air Care, Living Care and the Service Care section. Each section comes with a hybrid of physical and interactive digital features in the center allow customers to understand first-hand on Coway’s products and services.
- Project Duration and Location
- Located in Kuala Lumpur, Malaysia. The project started in October 2020 and complete in April 2021.
- Keywords
- experience centre, curves, nature, clean, commercial space, digital
