Press Release
Wu Sian Commercial Teahouse by Gong Cha California and Vinci Solution Is Granted the A' Design Award in Interior Space and Exhibition Design
Gong Cha California and Vinci Solution of Gong cha acknowledged for interior space and exhibition design by the international grand jury of the 2021 - 2022 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 22, 2022 /DesignNewswire/ Wu Sian Commercial Teahouse by Gong Cha California and Vinci Solution of Gong cha, designed for Gong cha CA Franchise, has been granted the A' Design Award in the Interior Space and Exhibition Design category, A' Design Award & Competition has announced. The award was conferred within the 2021 - 2022 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
About the A' Design Award
The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
More About Wu Sian Commercial Teahouse
Gong cha's design project, aptly named, Wu Sian, translates to limitless in Chinese and can be seen through its ambition for global expansion. First impressions of the tea house design convey a comfortable and contemporary space for everyone from all walks of life to savor and enjoy. The use of natural wood, marble stone, metal accents, and brand colors throughout the interior of the tea house manifests the company's core values: Tea, Companion, Art, Taste, and Moment. The organic materials used to create warmth and encourage enjoyment of their tea and the surrounding environment.
About Gong Cha California and Vinci Solution
Gong Cha, originating from Taiwan—the birthplace of bubble tea—offers an unparalleled tea experience. Named after the noble practice of serving tea to the emperor, Gong Cha symbolizes excellence and tradition. Our menu features a wide variety of handcrafted teas, blending tradition with modern flavors. With a global presence, we’re committed to delivering high-quality, personalized tea experiences. Discover the perfect blend of heritage and innovation with every cup at Gong Cha, where every sip is a tribute to tea culture.
About Gong cha
Gong cha is an international beverage franchise specializing in freshly prepared premium tea, bubble tea and coffee.
Award Record
Gong Cha California and Vinci Solution of Gong cha is a winner of 1 A' Design Award, including this recognition.
About the A' Interior Space, Retail and Exhibition Design Award
The A' Interior Design Award is an international interior design competition recognizing good interior designs by interior designers and architects worldwide. It is organized within the A' Design Award & Competition and is open to interior designers, interior architects, architects and decorators from all countries. Typical entries include residential interiors, restaurants, hotels, offices, galleries and retail stores. The awarded interior designs are published at https://designers.org/design-category/interior
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/137016
- A' Design Award Page: https://competition.adesignaward.com/137016
- Media Showcase: https://www.designnewsroom.com/!137016
- Laureate Profile: https://designers.org/d/328124
- Further Information from the Laureate: http://gong-cha-usa.com
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Wu Sian Commercial Teahouse
- Function
- Commercial Teahouse
- Category
- Interior Space and Exhibition Design
- Discipline
- Spatial Design
- Industry
- Architecture and Packaging & Retail
- Colors
- Gray, Maroon, Dim Gray, Tan and Dark Khaki
- Images
- 5
- Client
- Gong cha CA Franchise
The Recognition
- Laureate
- Gong Cha California and Vinci Solution
- Country
- United States of America
- Brand
- Gong cha
- Recognition
- A' Design Award
- Edition
- 2021 - 2022
- Design ID
- #137016
Credits
- Team
- Alice Wong, Min Huei Lu, Justin Kou, Chris Doan, Amy Fender, James Huy and Binh Wong
- Image Credits
- Creator Vinci Solution, Gong cha - Wu Sian, 2021.; Creator Vinci Solution, Gong cha - Wu Sian, 2021. Video Credits: Gong cha Global
Design Details
- Unique Properties
- This project is named "Wu Sian" which means limitless in Chinese characters, which also shows the ambition of Gong cha global expansion to be number one. The design "Wu Sian 2021" is based on Gong cha global standards, which contain Gong cha core values: Tea, Companion, Art, Taste, and Moment meld to form the essence of Gong cha and shape the world's culture of tea.
- Inspiration
- Tea is a fountain of inspiration, transforming each day into a leisurely journey of taste. Tea, Companion, Art, Taste, and Moment meld together to form the essence of Gong cha and shape the world's culture of tea. Gong cha ponders how to best brew modest happiness and relaxation in a small cup for your day-to-day life. Gong cha ponders how to provide a space for a sip of laughter with loved ones and share the stories of tea drinking culture easily and enjoyably with many people.
- Research
- Among the wide range of food and beverage brands, how to get the recognition of consumers depends on the establishment of brand image, and tea house space is the most direct experience to give consumers the brand image. Besides, the spatial impression is the key to the success of the store operation. Therefore, in this project, Wu Sian - Gong cha Santee explored the relationship between brand elements and spatial building skills. Integrated brand image into the Teahouse space can enhance product value and the appeal of the brand and strengthen the brand image and self-identity.
- Challenge
- Design of localization brand experience for international Franchisee Teahouse - Gong cha. Being a global brand provides tangible and intangible services linking with local emotions to let customers have a new and full range of consumer experiences, which improves its localized operations and gains customer identification. However, there are different cultures, humanities, and consumer preferences for other store regions. Therefore, how to achieve both internationalization and localization is the primary challenge of commercial design.
- Realization and Technology
- The exterior project includes a store signboard, an awning, an ivory lighting panel, a dark gray frame of the windows and the outer wall, and the door, which has the Gong cha wordmark engraved on it. The interior consists of an open space hall, counter, kitchen, sub kitchen, and furniture. The teahouse emphasizes a comfortable first impression and the attractiveness of logo design by using the point colors of Gong cha and natural wood material. Combining the main components of wooden slates, marble stone countertop, and metal accents create a modernized tea house for everyone to appreciate and savor.
- Operation and Interaction
- An inviting, modern layout with natural wooden color and texture brings a comfortable and sentimental mood. The teahouse uses a Gong cha specific brand signature pattern to emphasize the brand image. The use of warm colors from the counter space indirect lighting gives a harmonizing impression. Gong cha allows the customers to easily choose and understand our products using various visual materials such as the menu board and signage. The efficient working line makes work and service more accessible.
- Project Duration and Location
- The project started in October 2021 and the completed date is TBD. Located in Santee, California, USA.
- Specifications
- The project covers a total of 1,197 square footage.
- Keywords
- Teahouse, Commercial, Santee, Interior, Gong cha, Food and Beverages, Exquisite, Tea
