Press Release
Natasha Mozz Receives the Bronze A' Design Award for Coach the Coaches Football Guidebook in Print and Published Media Design
Natasha Mozz recognized for print and published media design by the international grand jury of the 2021 - 2022 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 22, 2022 /DesignNewswire/ Coach the Coaches Football Guidebook by Natasha Mozz, designed for Adidas, has been granted the Bronze A' Design Award in the Print and Published Media Design category, A' Design Award & Competition has announced. The result belongs to the 2021 - 2022 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
About the Bronze A' Design Award
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
More About Coach the Coaches Football Guidebook
Coach the Coaches is a guidebook for a football training program made for players aged 10 to 14. The guidebook was prepared for football trainers so the program can be applied in everyday work. Text-heavy source materials were turned into clear instructions built mainly from infographics. A bold color palette helps navigation between sections, and the length of the plate on the side of each page indicates the subcategory. The football field grid and technical instructions form the base of the visual style.
About Natasha Mozz
Natasha Mozz is an independent graphic designer, creative director based in New York. She is specializing in branding and marketing, has been collaborating with agencies and clients in the US and Europe, working with such brands as adidas, Royal Canin, Nissan, Under Armour, Sequoia Capital, and Oscar Health, to name a few. For a few years, she was teaching concept development and typography at the British Higher School of Art & Design. Also, she is a founder of Typographist —an online archive of typography sorted by place and time.
Award Record
This recognition makes Natasha Mozz a winner of 1 A' Design Award.
About the A' Print and Published Media Design Award
The A' Print Design Award is an international design competition recognizing good printed and published media by leading designers and brands worldwide. The competition is organized within the A' Design Award & Competition and is open to print designers, published media designers, graphic designers and typography experts from all countries. Entries typically include brochures, posters, magazines, catalogs, flyers and business cards. Awarded print designs are published at https://designers.org/design-category/print
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/137201
- A' Design Award Page: https://competition.adesignaward.com/137201
- Media Showcase: https://www.designnewsroom.com/!137201
- Laureate Profile: https://designers.org/d/327815
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Coach the Coaches Football Guidebook
- Function
- Football Guidebook
- Category
- Print and Published Media Design
- Discipline
- Communication Design
- Industry
- Branding & Advertising and Entertainment
- Colors
- Olive, Dark Khaki, Olive Drab, Goldenrod and Saddle Brown
- Images
- 5
- Client
- Adidas
The Recognition
- Laureate
- Natasha Mozz
- Country
- United States of America
- Recognition
- Bronze A' Design Award
- Edition
- 2021 - 2022
- Design ID
- #137201
Design Details
- Unique Properties
- The guidebook for the training program developed for 10-14 years old footballers. It was created for football trainers so they could implement the training program in their everyday work. The main goal was to transform initial raw text-heavy materials into clear instructions and make navigation through different parts of the book as easy as possible. The solution was to use infographics instead of text and create visual focus on the book structure.
- Inspiration
- The complex structure of the book defined its design. The content was organized into similar blocks of information differ by data and composed on pages like a lego game. Every visual tool was used to help work with the book during the training session: the bold color palette helps to navigate through the sections, the length of the plate on the side of each page indicates the subcategory, etc. The football field grid along with technical instructions serves as underlying base for visual style.
- Project Duration and Location
- The project started in January 2016 and the result was presented at the press conference dedicated to the launch of the "Coach the Coaches" program inOctober 2016
