Press Release
Baldanzi and Novelli Is Honored with the Silver A' Design Award for Mama Community Chair in Office Furniture Design
Baldanzi and Novelli honored for office furniture design by the international grand jury of the 2021 - 2022 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 28, 2022 /DesignNewswire/ Mama Community Chair by Baldanzi and Novelli, designed for Sifang Furniture, has been granted the Silver A' Design Award in the Office Furniture Design category, A' Design Award & Competition has announced. The award was conferred within the 2021 - 2022 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
The Silver A' Design Award Explained
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
More About Mama Community Chair
Mama is a stackable chair designed for community spaces such as conference rooms, training rooms, waiting areas and outdoor settings. The chair is available with or without armrests and can be connected in rows. A monocoque structure in polyamide reinforced with 20 percent glass fiber forms the single-piece body, which is fully recyclable. The backrest surface carries rounded micro reliefs that reduce the contact area and support the natural transpiration of the body. The curved surfaces ensure ergonomic comfort. Up to ten chairs can be stacked vertically.
About Baldanzi and Novelli
Design rhymes with Italy! Adriano Baldanzi and Alessandro Novelli, born and bred in Tuscany, know this all too well! After graduating in Industrial Design at ISIA in Florence they embarked on a design adventure that has led them to be considered amongst the best Italian designers in the seating and office furniture sector, and not only. In fact, 30 years of experience have enabled them to develop a great design culture and a thorough understanding of the technology available and the real demands of the different markets, to the point that they are considered more partners than designers by the companies that choose them.
Award Record
Baldanzi and Novelli is a winner of 2 A' Design Awards, including this recognition. All of the awards belong to the 2021 - 2022 edition of the A' Design Award & Competition.
About the A' Office Furniture Design Award
The A' Office Furniture Design Award is an international furniture design competition recognizing good office furniture by best designers and brands worldwide. The competition is organized within the A' Design Award & Competition and is open to office furniture designers, industrial design studios, office furniture brands and office furniture manufacturers from all countries. Entries typically include desks, chairs, file cabinets, conference tables, cubicles and workstations. Awarded office furniture designs are published at https://designers.org/design-category/office-furniture
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/137530
- A' Design Award Page: https://competition.adesignaward.com/137530
- Media Showcase: https://www.designnewsroom.com/!137530
- Laureate Profile: https://designers.org/d/326242
- Further Information from the Laureate: http://www.baldanzinovelli.com
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Mama Community Chair
- Function
- Community Chair
- Category
- Office Furniture Design
- Discipline
- Industrial Design
- Industry
- Furniture & Home and Business
- Colors
- Indian Red, Brown, Dark Salmon, Tomato and Light Coral
- Images
- 5
- Client
- Sifang Furniture
The Recognition
- Laureate
- Baldanzi and Novelli
- Country
- Italy
- Recognition
- Silver A' Design Award
- Edition
- 2021 - 2022
- Design ID
- #137530
Design Details
- Unique Properties
- Stackable, easy to connect, available with or without armrests, Mama is a chair for community ideal for conferences and training courses, but also for informal meetings, waiting and outdoor activities. Designed in Italy by Baldanzi & Novelli and made in China by Sifang, Mama is a completely recyclable stackable chair with high technical performance, but which expresses simplicity, lightness and elegance.
- Inspiration
- The main source of inspiration was making a lightweight chair in single-piece. The seatback has a surface inspired by the surface of the sea.
- Research
- Analysis of chairs on the market with similar proposals and features. Our intent was to reduce the components to achieve the same goal.
- Challenge
- Making a chair in a single plastic body has some technical difficulties due to the characteristics that a community chair must have. Calculating thicknesses, comply with all the international rules and standards and keep an attractive design is the real challenge.
- Realization and Technology
- It’s made with a monocoque structure in polyamide reinforced with 20 percent glass fiber. The backrest has an original surface characterized by rounded micro reliefs designed to reduce the supporting surface, thus favoring the natural transpiration of the body. The curves and inclination of all surfaces ensure maximum ergonomic comfort. The design of the armrests, as well as that of the structure of the legs and their particular inclination, have been conceived to optimize the vertical stacking of up to 10 chairs; the joint system has also been optimized to connect the seats horizontally both with and without armrests.
- Operation and Interaction
- Mama has all the characteristics of the community chair: combinable in rows, stackable, with and without armrests.
- Project Duration and Location
- The project startet in March 2020 in Ponsacco (PI) and finished in December 2021 in Ponsacco (PI)
- Specifications
- without armrests: 555 mm x 555 mm x 850 mm with armrests: 690 mm x 555 mm x 850 mm
- Keywords
- chair, conference chair, contract chair, multipurpose chair, connectable chair, stackable chair, meeting room, training room, outdoor chair
