Press Release
Pheather Table by SF Solutions Co., Ltd Is Granted the Bronze A' Design Award in Furniture Design
SF Solutions Co., Ltd acknowledged for furniture design by the international grand jury of the 2021 - 2022 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 28, 2022 /DesignNewswire/ A' Design Award & Competition has announced that Pheather Table by SF Solutions Co., Ltd has been granted the Bronze A' Design Award in the Furniture Design category. The recognition forms part of the 2021 - 2022 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
About the Bronze A' Design Award
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Regarding Pheather Table
Pheather is designed as a minimalist table capable of playing many roles, from dining to office, working or chilling, and everything in between. With a total length of 2200mm, it seats 6 - 8 people comfortably. It lends itself perfectly to different decorative styles and types of chair. Unique supporting structure and design keep the top from warping without the use of frame as traditional table. Material's hardness and exceptional wood processing techniques make it a true asset that lasts for years.
About SF Solutions Co., Ltd
SF Solutions stands for Smart Furniture solutions. We are well aware that very high percentage of furniture nowadays has a short lifecycle ending up in a landfill and we are thinking about doing something different. We believe furniture should be a true lasting asset instead, and a good design should facilitate that. We are designer & manufacturer based in Hochiminh City, Vietnam. Our main material - pheasantwood is locally sourced from coffee farms. With excellent properties, it is not inferior to any other well known woods such as walnut or teak. We focus on minimalism designs that not only celebrate the inherent beauty nature but also harmonize with the modern life.
Award Record
With this recognition, SF Solutions Co., Ltd is a winner of 1 A' Design Award.
About the A' Furniture Design Award
The A' Furniture Design Award is an international furniture competition recognizing good furniture designs by best furniture designers worldwide. The competition is organized within the A' Design Award & Competition and is open to furniture designers, product designers, industrial design studios and furniture brands from all countries. Entries typically include chairs, tables, sofas, beds, cabinets and shelves. Awarded furniture designs are published at https://designers.org/design-category/furniture
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/137548
- A' Design Award Page: https://competition.adesignaward.com/137548
- Media Showcase: https://www.designnewsroom.com/!137548
- Laureate Profile: https://designers.org/d/327651
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Pheather Table
- Function
- Table
- Category
- Furniture Design
- Discipline
- Industrial Design
- Industry
- Furniture & Home
- Colors
- Dark Slate Gray, Sienna, Black, Gray and Light Gray
- Images
- 5
The Recognition
- Laureate
- SF Solutions Co., Ltd
- Country
- Viet Nam
- Recognition
- Bronze A' Design Award
- Edition
- 2021 - 2022
- Design ID
- #137548
Credits
- Team
- Ha Nguyen and Goki team
- Image Credits
- Photographer: Phat Phan Photo editor: Giao Nguyen
Design Details
- Unique Properties
- Pheather is designed as a minimalist table. With the length of 2000-2200mm, it seats 6-8 people comfortably. It fits different contexts: modern or vintage. It can be a dinning table, working or coffee table. It goes really well with different chair types. Unique supporting structure & design keep the top from warping without the use of frame as traditional table. Material's hardness & exceptional wood processing techniques make it a true asset that lasts for years.
- Inspiration
- Inspiration came from the seek for wooden materials & design that is never-out-of-fashion, kid-friendly and can be renewed easily.
- Challenge
- The most challenging task was table leg design. We tried at least 3 different leg types and after testing the durability, current design was picked.
- Realization and Technology
- Materials: Pheasantwood
- Operation and Interaction
- The frameless design gives out a zen vibe and free the space underneath. All corners of Pheather are elegantly rounded, letting the wood grain flow and amplifies its vibrant appearance. With fine surfaces and high bearing capacity thanks to the trio-component design, it creates a pleasant experience for users’ senses, which leave them the soft, smooth feelings on the skin when touched and no worry of sharp and hard details. The eyes are the most satisfied by well-chosen elements with similar colors and patterns. All of them are selected with meticulosity to assemble and make the table top a picturesque scene with endless woodgrain movements.
- Project Duration and Location
- Designed in 2021 and finished in 2022
- Specifications
- Length 2200 x Depth 860 x Height 760
- Keywords
- minimalist table; frameless table, pheather, pheasantwood table
