Press Release
Silver A' Design Award in Bakeware, Tableware, Drinkware and Cookware Design Goes to WineStax Stackable Wine Rack by BrandBase
The international grand jury of the 2021 - 2022 A' Design Award & Competition recognizes BrandBase for bakeware, tableware, drinkware and cookware design
FOR IMMEDIATE RELEASE
COMO, Italy, April 28, 2022 /DesignNewswire/ A' Design Award & Competition has confirmed the Silver A' Design Award in the Bakeware, Tableware, Drinkware and Cookware Design category for WineStax Stackable Wine Rack by BrandBase, designed for BrandBase B.V.. The recognition forms part of the 2021 - 2022 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
About the Silver A' Design Award
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
More About WineStax Stackable Wine Rack
WineStax is a stackable wine rack designed for home use. Each unit is independent and holds up to three bottles. The units are joined with metal clips, so the connections stay unnoticeable, and the system can be expanded up to ten units. One unit consists of two triple-hexagonal elements and a connecting pole with threaded ends, which are screwed together by hand. The hexagonal shapes give the rack a light and refined appearance. The expandable system allows the wine rack to be adapted to different rooms and collection sizes.
About BrandBase
We are a global creative marketing company that crafts innovative promotional campaigns that bring back customers, sales, and revenue. We know that driving repeat purchases is one of the most important goals of top marketers. Especially in these times of slashed budgets. Research shows that loyalty programs don't work very well. That's why we create campaigns around promotional products that drive sales for your brand, so you don't have to gamble away your budget on advertising.
Award Record
With this recognition, BrandBase is a winner of 1 A' Design Award.
About the A' Bakeware, Tableware, Drinkware and Cookware Design Award
The A' Kitchenware Design Award is an international design competition recognizing good kitchenware designs by best kitchenware brands and designers worldwide. It is organized within the A' Design Award & Competition and is open to kitchenware designers, product designers, industrial design studios and kitchenware brands from all countries. Typical entries include pots, pans, cutlery, plates, bowls and glasses. The awarded kitchenware designs are published at https://designers.org/design-category/kitchenware
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/137924
- A' Design Award Page: https://competition.adesignaward.com/137924
- Media Showcase: https://www.designnewsroom.com/!137924
- Laureate Profile: https://designers.org/d/326984
- Further Information from the Laureate: http://www.winestax.com/
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- WineStax Stackable Wine Rack
- Function
- Stackable Wine Rack
- Category
- Bakeware, Tableware, Drinkware and Cookware Design
- Discipline
- Industrial Design
- Industry
- Furniture & Home and Food & Hospitality
- Colors
- Dark Slate Gray, Dim Gray, Silver, Gainsboro and Dark Gray
- Images
- 5
- Client
- BrandBase B.V.
The Recognition
- Laureate
- BrandBase
- Country
- Netherlands
- Recognition
- Silver A' Design Award
- Edition
- 2021 - 2022
- Design ID
- #137924
Credits
- Team
- Paul Alberts, Inge Overtoom, James Rankin, Jesse Post, Klaas Engelsma, Wouter Hogeland, Michiel Haverlag, Jeroen Coert, Rebeka Pakozdi, Wim de Roos, Mark Edwards and Miles Rankin and others
Design Details
- Unique Properties
- WineStax is a wine rack which adapts to the user's needs and space. One unit carries up to three bottles and can be easily expanded up to ten units. Thanks to this expansible system every user has the freedom to tailor the wine rack to their interior while the product gives a subtle highlight to the wine collection. The racks connect with metal clips therefore the joints are unnoticeable. The hexagonal shapes give an ethereal and sophisticated appearance to the product.
- Inspiration
- The initiative of this project was to develop an innovative product for retail promotions to achieve driving repeat purchase behavior by making it highly collectible. This core idea has manifested in a useful home accessory, called WineStax. Each product is an independent unit with three bottle racks, but the units can be easily connected to each other. Therefore the system allows the user to expand his WineStax almost endlessly and this stackable wine rack can easily fit into any household.
- Research
- During explanatory and trend research the focus point was to bring alive our vision: creating a highly engaged, innovative home accessory which answers to a specific demand and its positioning in a hidden market gap. Our analysis focused on identifying everyday needs in our environment that haven't been fulfilled yet, and this process led us to the idea of a collectible and extendible wine rack.
- Challenge
- The aim was to create a compact but expandable wine rack system while keeping the material usage and the productional costs low. During the research phase the goals have been expanded by including high aesthetic values and reduced packaging size. The purpose of these goals is to develop an affordable designer item and taking care of the sustainable aspects of the product.
- Realization and Technology
- The product has 4 main parts: 2 pieces of triple-hexagonal elements, a connecting pole with screw thread on both ends and additional metal clips which ensure the connection between the units.
- Operation and Interaction
- The product packaging contains a pole with threaded ends, two triple-hexagonal elements and the unit connecting clips. In the centre point of the hexagonal shapes there's a threaded hole. Simply screw the hexagonal elements to the end of the poles by hand and lay the bottles in the hexagonal shapes. Assemble another unit, place it next to the first one, align the hexagonal sides and pinch them together with the clips. The rack can be extended in length and height by further units.
- Project Duration and Location
- The project started in 2020 and the final product has been launched on the dutch market in September 2021.
- Specifications
- Packaging size: 20,5 x 20,5 x 2,5 cm Packaging weight: 334 g Product size:19,5 x 19,5 x 16 cm Product weight: 264 g
- Keywords
- Winestax, stackable, wine rack, home decor, kitchen accessory,
