Press Release
En Ke Is Honored with the Silver A' Design Award for Love is Invisible Packaging in Packaging Design
En Ke acknowledged for packaging design by the international grand jury of the 2021 - 2022 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 22, 2022 /DesignNewswire/ Love is Invisible Packaging by En Ke, designed for Super Joey Foundation, has been granted the Silver A' Design Award in the Packaging Design category, A' Design Award & Competition has announced. The award was conferred within the 2021 - 2022 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
What the Silver A' Design Award Means
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Regarding Love is Invisible Packaging
Discrimination against Asians has increased in the U.S. during the pandemic. The design concept of Love is Invisible is especially based on the concept of water tolerance in Asian culture, to show that the love between people is invisible, which can eliminate discrimination and remove barriers. Love Is Invisible is a public welfare activity launched by the Super Joey Foundation in nearly 20 cities across the country. The Tsddesign team designed the T-shirts and packaging that young volunteers of different races will wear across the country from the Love is Invisible collection.
About En Ke
I am a Chinese designer, EN KE, and I am committed to brand design and packaging design; I advocate the cultural expression of "When the East meets the West" in design, and insist on originality in design, so as to promote social progress and development!
Award Record
This recognition makes En Ke a winner of 3 A' Design Awards. The awards span the editions from 2020 - 2021 to 2021 - 2022 of the A' Design Award & Competition.
About the A' Packaging Design Award
The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. The competition is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Entries typically include bottles, boxes, cans, pouches, tubes and cartons. Awarded packaging designs are published at https://designers.org/design-category/packaging
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/138661
- A' Design Award Page: https://competition.adesignaward.com/138661
- Media Showcase: https://www.designnewsroom.com/!138661
- Laureate Profile: https://designers.org/d/290697
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Love is Invisible Packaging
- Function
- Packaging
- Category
- Packaging Design
- Discipline
- Communication Design
- Industry
- Packaging & Retail, Branding & Advertising and Manufacturing
- Colors
- Light Gray, Silver, Dark Gray, Light Slate Gray and Gray
- Images
- 5
- Client
- Super Joey Foundation
The Recognition
- Laureate
- En Ke
- Country
- United States of America
- Recognition
- Silver A' Design Award
- Edition
- 2021 - 2022
- Design ID
- #138661
Credits
- Team
- KE,EN
Design Details
- Unique Properties
- Love Is Invisible is a public welfare activity launched by the Super Joey Foundation in nearly 20 cities in the United States in 2022. The Super Joey Foundation is dedicated to childhood cancer care and calls attention to this particular group. Tsddesign team created T-shirts and packaging designs based on this, in the United States, young volunteers of different races and skin colors will wear the 'Love is Invisible' series of products to promote this concept in public welfare activities.
- Inspiration
- Due to Covid-19, discrimination against Asians has increased in the United States. The design idea of Love is Invisible is specially based on the concept of 'water tolerance' in Asian culture to show that love between people is invisible and can eliminate discrimination, to eliminate barriers. Funds from the sale of this product will be used to care for children with cancer in the United States. Super Joey Foundation firmly believes that love is invisible, and no child should fight cancer alone!
- Research
- Research for advocacy against Asian discrimination: 1. How to find resonance in Eastern and Western cultures? 2. How to express the concept of "love" that can be recognized in both Eastern and Western cultures? 3. The study of artistic expression.
- Challenge
- With the unique water pattern in Asian culture, combined with the artistic expression of blue and white porcelain, it can naturally express the English font of "love is invisible".
- Realization and Technology
- Cylindrical paper outer packaging, pure cotton clothing
- Operation and Interaction
- Shape the cotton-printed T-shirt coupons into circles and put them in a cylindrical outer package for easy portability. Meanwhile, the square carton is the container for the cotton hoodie.
- Project Duration and Location
- Creation time and place: July 2021 to December 2021 Los Angeles, California, USA
- Specifications
- Outer packaging specifications: cylinder diameter 12cm, height 25cm
- Keywords
- About love, Asian culture, blue and white porcelain, water, invisible.