Press Release
Roundooze Chickpea Snack Packaging by Salvita Bingelyte Receives the Bronze A' Design Award in Packaging Design
The international grand jury of the 2021 - 2022 A' Design Award & Competition recognizes Salvita Bingelyte for packaging design
FOR IMMEDIATE RELEASE
COMO, Italy, April 28, 2022 /DesignNewswire/ A' Design Award & Competition has confirmed the Bronze A' Design Award in the Packaging Design category for Roundooze Chickpea Snack Packaging by Salvita Bingelyte, designed for Salvita Design. The award was conferred within the 2021 - 2022 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
About the Bronze A' Design Award
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
More About Roundooze Chickpea Snack Packaging
Roundooze Chickpea Snack is a packaging design for roasted chickpeas. The range covers eight flavours, six sweet and two savoury. Sweet flavours are presented on a black background and savoury flavours on a grey background. A smile taken from the Roundooze logo defines the visual style. Each pouch has die cut windows shaped like eyes and a mouth, so the chickpeas can be seen before purchase. Simple fonts and few colours keep the look light and playful. Each pouch measures 145 mm in width and 210 mm in height.
About Salvita Bingelyte
Salvita believes that mutual trust is key to successful client relationships. She dedicates herself to every project equally, no matter the size and scope and encourages her clients to think outside the box. By doing so, clients understand the strength of her commitment while realizing their own potential as an active contributor. She cares about every aspect of the process, from initial concept and design to marketplace performance and feedback. As her studio continues to grow internationally, she remains focused on visual content that is simple but innovative with a long lasting value for clients.
Award Record
With this recognition, Salvita Bingelyte is a winner of 10 A' Design Awards. The awards were granted between the 2017 - 2018 and the 2021 - 2022 editions of the A' Design Award & Competition.
About the A' Packaging Design Award
The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. It is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Typical entries include bottles, boxes, cans, pouches, tubes and cartons. The awarded packaging designs are published at https://designers.org/design-category/packaging
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/138713
- A' Design Award Page: https://competition.adesignaward.com/138713
- Media Showcase: https://www.designnewsroom.com/!138713
- Laureate Profile: https://designers.org/d/222402
- Further Information from the Laureate: http://www.salvita.lt
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Roundooze Chickpea Snack Packaging
- Function
- Packaging
- Category
- Packaging Design
- Discipline
- Communication Design
- Industry
- Packaging & Retail, Branding & Advertising and Manufacturing
- Colors
- Dark Slate Gray, Black, Dim Gray, Dark Gray and Dark Olive Green
- Images
- 5
- Client
- Salvita Design
The Recognition
- Laureate
- Salvita Bingelyte
- Country
- Lithuania
- Recognition
- Bronze A' Design Award
- Edition
- 2021 - 2022
- Design ID
- #138713
Credits
- Image Credits
- Erin Hope Stevens (Copywriter)
Design Details
- Unique Properties
- A smile taken from the Roundooze logo is key to the packaging visual style. The adorable character is instantly heartwarming and creates a deeper emotional interest in the product. The pouches are characterized by see through windows that are shaped like eyes and a mouth. With a cute smiley face character on the front, it is possible to see the chickpeas before buying them and encourages consumers to get snacking. This promotes a fun and playful experience.
- Inspiration
- These roasted chickpeas are gluten free and amazingly nutritious, full of protein, fiber, minerals and vitamins that will keep you energized all day long. Roundooze is a convenient and healthy snack alternative for both active children and busy adults. They are especially delicious because they are covered with a thin layer of flavouring that compliments, rather than competes, with the natural taste of the chickpeas.
- Research
- Roundooze brand is represented by cute smiles, conveying emotional communication on the shelf. This connects the brand with joy and healthy nutrition, building consumer confidence while maintaining a playful image.
- Challenge
- The goal was to stand out on the store shelf amongst a wide variety of colourful snack packs and catch the eye of children and adults. Roundooze is an honest brand from Lithuania that aims to offer a healthier food option and bring positivity to the market.
- Realization and Technology
- The die cut windows give a promise of transparency, which earns customer trust. This helps transform the packaging into a friendly face that smiles at the consumer to convey a sense of happiness. The graphics on the back side of the pouch show the process of how the chickpeas, of extraordinary taste and texture, are transformed into Mediterranean style roasted chickpeas.
- Operation and Interaction
- Eight chickpea packages were created for different flavours, six sweet and two savory. The black packaging reflects the highest quality mediterranean style roasted chickpeas, which are prepared in forty five days using unique technology. The gray packaging reflects the two savory styles, double roasted chickpeas and chickpeas with salt. Simple fonts and minimal colours on the packaging help give it a light hearted quality while still highlighting the exciting flavours within.
- Project Duration and Location
- Started in October 2021 and finished January 2022 in Vilnius, Lithuania.
- Specifications
- Width 145 mm x Height 210 mm
- Keywords
- Chickpeas, snack, healthy, packaging, design, graphic design, branding, Salvita Bingelyte, Salvita Design, Lithuania
