Olga Takhtarova Is Honored with the A' Design Award for Una Luna Confectionery Packaging in Packaging Design

Olga Takhtarova honored for packaging design by the international grand jury of the 2021 - 2022 A' Design Award & Competition

FOR IMMEDIATE RELEASE

COMO, Italy, April 28, 2022 /DesignNewswire/ A' Design Award & Competition has announced that Una Luna Confectionery Packaging by Olga Takhtarova, designed for Sot B&d, has been granted the A' Design Award in the Packaging Design category. The award was conferred within the 2021 - 2022 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.

What the A' Design Award Means

The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.

Regarding Una Luna Confectionery Packaging

Una Luna is a packaging design for a premium series of fruit candies coated in Italian dark chocolate. Two boxes were created, named Cherry Garden and Roses and Grapes, after lines from well known Ukrainian poems. Each box carries a collage illustration assembled from separate elements, and the fruit used in each series is repeated within the composition. A black background and minimal lettering give a modern and elegant appearance. The boxes are printed by offset technology with matte varnish and copper foil embossing on selected details.

About Olga Takhtarova

My career in Design started in 2006. I worked as an Interior Designer and Graphic Designer in creative and design companies. Today I continue my way in my own studio. My own design studio SOT B&D was opened in 2015. The studio majors are visual identification, packaging, web design, illustration. More than 400 projects for local and foreign clients from Ukraine, Germany, Belgium, Canada, Poland, UAE, Russia, USA were implemented by SOT B&D within 6 years. My favorite part of the project is creating the design itself when all the information is collected, briefs are read, meetings are held, details are clarified.

Award Record

With this recognition, Olga Takhtarova is a winner of 4 A' Design Awards. The awards were granted between the 2019 - 2020 and the 2021 - 2022 editions of the A' Design Award & Competition.

About the A' Packaging Design Award

The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. It is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Typical entries include bottles, boxes, cans, pouches, tubes and cartons. The awarded packaging designs are published at https://designers.org/design-category/packaging

About A' Design Award & Competition

Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com

Press Resources

Winner Page: https://designers.org/139030
A' Design Award Page: https://competition.adesignaward.com/139030
Media Showcase: https://www.designnewsroom.com/!139030
Laureate Profile: https://designers.org/d/257426
Further Information from the Laureate: https://sotdesign.com/

Media Contact

Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953

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Fact Sheet

The Work

Project: Una Luna Confectionery Packaging
Function: Confectionery Packaging
Category: Packaging Design
Discipline: Communication Design
Industry: Packaging & Retail, Branding & Advertising and Manufacturing
Colors: Black, Dark Slate Gray, Gainsboro, Saddle Brown and Midnight Blue
Images: 5
Client: Sot B&d

The Recognition

Laureate: Olga Takhtarova
Country: United States of America
Recognition: A' Design Award
Edition: 2021 - 2022
Design ID: #139030

Design Details

Unique Properties: The idea of packaging design arose from the name of the series. Each name of the fruit candy series echoes the widely known lines of prominent Ukrainian poets of the 19th-20th centuries. Cherry Garden - "A cherry orchard near the house..." - a poem by Taras Shevchenko. Ukrainian poet, thinker, public figure of the 19th century. Roses and Grapes. "Roses and grapes are beautiful and useful" - a poem by Maxim Rilski Ukrainian poet, public figure of the 20th century
Inspiration: Una Luna is a premium candy that uses real Italian chocolate and natural ingredients. Roses and Grapes and Cherry Garden is a premium series of fruit candies in the finest Italian dark chocolate. Roses and Grapes - chocolate-covered peach and walnut, chocolate-covered pear and Grape Magic. Cherry Garden - chocolate-covered prunes with walnut, chocolate-covered apricots with walnut, and Cherry Magic.
Research: The designer used an unusual illustration - a collage, where each composition is assembled from individual elements. The composition of the collage repeats the name of each series. Collage illustration plays on the name of each series and conveys the lushness and beauty of Ukrainian nature and at the same time, black background and minimal lettering conveys modernity and elegance.
Challenge: One of the most important tasks in the development of the design was to create such a package that the consumer, looking at the product, wanted to buy it and at the same time the package should be associated with Ukraine, with its rich poetry, history and nature. Great attention was paid to the details from which the collage was created. In each composition, fruit, which is used to fill a given series of candies, is necessarily repeated. For example, grapes, pears, peaches, etc. Also, important attention was paid to the overall aesthetics of the package to evoke positive emotions in the end customer
Realization and Technology: All packages were printed by offset technology, using matte varnish and embossing of individual elements with copper foil. Two packages were created for these two series. The packaging for chocolates had to be safe for the product and prevent it from spoiling, extend the shelf life and reduce the cost of production. In addition, its environmental friendliness became an integral requirement - the right packaging does not harm the environment.
Operation and Interaction: The main challenge was to create a suitable illustration that would tell the story of the product and expose it from an unusual angle. It was also necessary to make sure that the consumer could easily find all the necessary information about the product, that it was readable and error-free. And the company logo should be visible at a glance
Project Duration and Location: This project started in May 2021 and finished in 2021 August in Kyiv. Ukraine
Specifications: 1 boxes 370mm x 260mm x 15mm 2 boxes 370mm x 260mm x 15mm
Keywords: Chocolate collection. Chocolate, Chocolate packaging, Fruit candies, Ukraine, Collage