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Press Release

DesignNewswire · COMO, Italy ·

Silver A' Design Award in Photography and Photo Manipulation Design Goes to Flying in Dreams Levitation Photography by Maxim Zinchuk

Maxim Zinchuk recognized for photography and photo manipulation design by the international grand jury of the 2021 - 2022 A' Design Award & Competition

FOR IMMEDIATE RELEASE

COMO, Italy, April 28, 2022 /DesignNewswire/ A' Design Award & Competition has announced that Flying in Dreams Levitation Photography by Maxim Zinchuk, designed for Maxim Zinchuk Photography, has been granted the Silver A' Design Award in the Photography and Photo Manipulation Design category. The recognition forms part of the 2021 - 2022 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.

The Silver A' Design Award Explained

The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

Regarding Flying in Dreams Levitation Photography

Flying in Dreams is a photography series created with the levitation photography technique. The series shows children in white outfits appearing to float above the ground. Each image is composed from two or more frames taken from the same angle, with and without the subject. The frame without the subject is used to remove the supports that held each pose. The series was produced through location scouting, outfit making, pose and prop planning, lighting setup, shooting and digital editing. The intent is to express the purity of childhood dreams.

About Maxim Zinchuk

Maksim Zinchuk, working as a Graphic Designer and Art Director, has successfully completed numerous creative projects for companies and gained the reputation of a responsible partner. His knowledge and background education in marketing gives him a strong understanding of client tasks. Maksim is also known as a professional photographer, specializing in portraits, products, and landscapes. Living in Toronto, Canada, Maksim with his partner and wife, Nargiza Usmanava, is running his own design studio NUMZ Graphics. NUMZ Graphics is an award-winning company providing professional marketing and visual solutions for its clients.

Award Record

This recognition makes Maxim Zinchuk a winner of 1 A' Design Award.

About the A' Photography and Photo Manipulation Design Award

The A' Photography Design Award is an international photography competition recognizing good photographic creations by best photographers worldwide. The competition is organized within the A' Design Award & Competition and is open to photographers, photojournalists, advertising agencies and digital artists from all countries. Entries typically include portraits, landscapes, still lifes, photojournalism, fashion shots and architectural images. Awarded photography designs are published at https://designers.org/design-category/photography

About A' Design Award & Competition

A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com

Press Resources

Media Contact

Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953

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Fact Sheet

The Work

Project
Flying in Dreams Levitation Photography
Function
Levitation Photography
Category
Photography and Photo Manipulation Design
Discipline
Communication Design
Industry
Arts and Entertainment
Colors
Saddle Brown, Black, Dark Slate Gray and Sienna
Images
5
Client
Maxim Zinchuk Photography

The Recognition

Laureate
Maxim Zinchuk
Country
Canada
Recognition
Silver A' Design Award
Edition
2021 - 2022
Design ID
#139240

Credits

Team
Maxim Zinchuk; photographer assist, clothing design: Nargiza Usmanova; models: Rada and Nazar.
Image Credits
5 Photographer Maxim Zinchuk, Flying in Dreams, 2016-2017

Design Details

Unique Properties
In the "Flying in Dreams" series, the photographer is using the levitation photography technique to create a surreal effect and perform the main idea. As a rule, the creative process involves composing two or more shots of a scene taken from the same angle: with and without a subject. The image without a subject is used to mask out all unnecessary elements that were used to support a subject in a certain pose. Images compositing is an integral part of this method.
Inspiration
People always dream. Dreams make us move forward. Where they will lead us to depend on our imagination and the efforts we enclose. In childhood, these dreams are usually purer and brighter. That is why the photographer uses children's characters in white outfits in his series. The idea is perfectly complemented by the words of William Shakespeare: "all things that are, are with more spirit chased than enjoyed".
Research
The research was made during the preparation stage. It involved landscape scouting and evaluating the readiness of children to perform in certain settings. A shooting place had to be easily accessible and safe to everyone involved in the process.
Challenge
Levitation photography requires more preparation and post-processing than just documentary photography. It’s necessary to carefully execute the shoot for easier editing and better results. "Although working with kids was fun, posing, and their support was energy- and time-consuming", said Maxim Zinchuk.
Realization and Technology
The creative process included such stages as location scouting, making outfits, poses and props planning, lighting setup, shooting, and post-processing.
Operation and Interaction
Good planning and right communication are key to a smooth workflow during a levitation photography shoot. Having a plan for every single photoshoot was helpful in terms of overcoming unforeseen situations.
Project Duration and Location
This work was made in 2016-2017 in Ontario, Canada. Published on social media and personal website of the photographer.
Specifications
Canon EOS 5D Mark III, Canon EF 24-70 mm F2.8 lens, Canon Speedlite 600EX II, tripod, PC with Adobe Photoshop
Keywords
levitation, photography, levitation photography, dreams, flying in dreams

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