Press Release
Samsa Photography Artwork by Florian W. Mueller Is Granted the Golden A' Design Award in Photography and Photo Manipulation Design
Florian W. Mueller acknowledged for photography and photo manipulation design by the international grand jury of the 2021 - 2022 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 22, 2022 /DesignNewswire/ Samsa Photography Artwork by Florian W. Mueller, designed for Florian W. Mueller Photography, has been granted the Golden A' Design Award in the Photography and Photo Manipulation Design category, A' Design Award & Competition has announced. The award was conferred within the 2021 - 2022 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
About the Golden A' Design Award
The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.
Regarding Samsa Photography Artwork
Samsa is a photographic artwork from the series Neglect. The series shows preserved specimens of insects, most of which are extinct or critically endangered. The images were made with a digital camera system and a 105mm macro lens. A multishot function was used to create very large files of 185 megapixels. A small table-top studio was built so that the fragile specimens could be photographed with almost no handling. The prints are produced in two sizes and in limited editions. The aim is to reveal the unusual beauty of insects and to draw attention to insect extinction.
About Florian W. Mueller
Florian W. Mueller is an internationally distinguished, exhibited, published and booked photographer. Since 2013 he is a professional member of the honorable BFF (professional association of freelance photographers and film designers e.V.) in addition to big names like F.C. Gundlach, Peter Lindbergh, Sarah Moon or Oliviero Toscani. In 2016, he joined the prestigious AOP (Association of Photographers) in London and promptly became a finalist at the 2016 Grand AOP Awards. In 2017, he was a 6-time finalist and won an AOP award. Florian's specialties are architecture, landscape, people and abstract photography.
Award Record
This recognition makes Florian W. Mueller a winner of 10 A' Design Awards. The awards were granted between the 2016 - 2017 and the 2021 - 2022 editions of the A' Design Award & Competition.
About the A' Photography and Photo Manipulation Design Award
The A' Photography Design Award is an international photography competition recognizing good photographic creations by best photographers worldwide. It is organized within the A' Design Award & Competition and is open to photographers, photojournalists, advertising agencies and digital artists from all countries. Typical entries include portraits, landscapes, still lifes, photojournalism, fashion shots and architectural images. The awarded photography designs are published at https://designers.org/design-category/photography
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/139404
- A' Design Award Page: https://competition.adesignaward.com/139404
- Media Showcase: https://www.designnewsroom.com/!139404
- Laureate Profile: https://designers.org/d/162512
- Further Information from the Laureate: https://florianwm.com/portfolio/samsa/
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Samsa Photography Artwork
- Function
- Photography Artwork
- Category
- Photography and Photo Manipulation Design
- Discipline
- Communication Design
- Industry
- Arts and Entertainment
- Colors
- Black, Dark Slate Gray and Saddle Brown
- Images
- 5
- Client
- Florian W. Mueller Photography
The Recognition
- Laureate
- Florian W. Mueller
- Country
- Germany
- Recognition
- Golden A' Design Award
- Edition
- 2021 - 2022
- Design ID
- #139404
Credits
- Team
- Thomas Schmitt and Mandy Schroeter.
- Image Credits
- All pictures: Prof. Dr. Thimas Schmitt, Director Mandy Schroeter, Technical Assistant Coleoptera & Digitization
Design Details
- Unique Properties
- “As Gregor Samsa awoke one morning from uneasy dreams he found himself transformed in his bed into a gigantic insect.” Franz Kafka Part of the collection NEGLECT, photographed specimens of animals, most of which are extinct or critically endangered. I want to show a little bit of the sometimes bizarre beauty of the insects, so that the viewer might see them with different eyes. Because insect extinction is very real and not a made-up story.
- Inspiration
- Insect extinction is very real and not a made-up story. And these little creatures do not have a loud lobby. The photographer wants to show a little bit of the sometimes bizarre beauty of the insects, so that the viewer might see them with different eyes. Florian W. Mueller worked before with the Senckenberg Institute on a project about mammals.
- Challenge
- The hardest part was to invent a small table-top-studio situation to photograph the little very fragile prepared insects. The photographer wanted to touch them as little as possible because the preparations are very fragile.
- Realization and Technology
- Digital photography with the Leica SL2 system and a 105mm Macro lens. The photographer used the "Multishot" function of the Leica System to produce giant 185 megapixel pictures of these little creatures.
- Operation and Interaction
- The photographer asked for the permission to photograph these sometimes very rare or extinct insects in the institute in Brandenburg near Berlin in Germany. Then he got to work there with great support.
- Project Duration and Location
- The planning took about half a year, in total it was four days on site to photograph. The post production took another two weeks.
- Specifications
- Different artworks in two sizes in the end: 80 x 60cm and 120 x 90 cm. All available in strictly limited editions of 10/5 pieces.
- Keywords
- photography, macor, insects, bugs, nature, animals, creatures, colors, fine art, artwork
