Press Release
Zhangyong Hou Is Honored with the A' Design Award for Caihu Soybean Oil Packaging in Packaging Design
Zhangyong Hou honored for packaging design by the international grand jury of the 2021 - 2022 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 28, 2022 /DesignNewswire/ A' Design Award & Competition has confirmed the A' Design Award in the Packaging Design category for Caihu Soybean Oil Packaging by Zhangyong Hou, designed for Caihu. The result belongs to the 2021 - 2022 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
About the A' Design Award
The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
Regarding Caihu Soybean Oil Packaging
Caihu is a packaging design for soybean oil. The bottle is made from plant fiber recovered from agricultural straw that remains after the harvest of soybeans, wheat and sugarcane. The straw is pressed into shape with molds, creating a degradable container that replaces plastic and glass. The low weight also suits delivery by post. Each bottle holds 550 millilitres and stands 260 millimetres high. The form follows the shape of a soybean pod, which makes the bottle comfortable to hold. After use, the empty bottle can serve as a plant pot.
About Zhangyong Hou
He is a studio that attaches great importance to creativity and quality, with packaging design as its main business direction. He regards himself as a design craftsman and meticulously creates every client's entrustment. I hope every idea can create business value for customers and get the recognition and approval of the public.His studio gives every work a symbol, which is their core competitiveness, because they know that only giving a symbol to a commodity can be remembered by consumers, so they are also called symbol experts. They create a well-known symbol for many enterprises and are highly trusted by them.
Award Record
Zhangyong Hou is a winner of 4 A' Design Awards, including this recognition. The awards were granted between the 2019 - 2020 and the 2021 - 2022 editions of the A' Design Award & Competition.
About the A' Packaging Design Award
The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. It is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Typical entries include bottles, boxes, cans, pouches, tubes and cartons. The awarded packaging designs are published at https://designers.org/design-category/packaging
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/139798
- A' Design Award Page: https://competition.adesignaward.com/139798
- Media Showcase: https://www.designnewsroom.com/!139798
- Laureate Profile: https://designers.org/d/254420
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Caihu Soybean Oil Packaging
- Function
- Soybean Oil Packaging
- Category
- Packaging Design
- Discipline
- Communication Design
- Industry
- Packaging & Retail, Branding & Advertising and Manufacturing
- Colors
- White, Tan, Rosy Brown, Silver and Gray
- Images
- 5
- Client
- Caihu
The Recognition
- Laureate
- Zhangyong Hou
- Country
- China
- Recognition
- A' Design Award
- Edition
- 2021 - 2022
- Design ID
- #139798
Credits
- Image Credits
- #1#2#3#4#5 Creator Zhangyong Hou
Design Details
- Unique Properties
- After harvesting soybeans, wheat, sugarcane and other agricultural products, a large amount of straw will be left. The straw will be recycled to extract plant fiber and make degradable fiber bottles. Fiber bottles replace plastic and glass to hold soybean oil, reducing the use of plastic and glass. After eating, the oil bottles can also make flower pots for plants. The shape of the oil bottle comes from the shape of soybean eggplant, which makes the product more comfortable to hold. At the same time, the outer package is also like a huge soybean eggplant. When you pour soybean oil, it is like golden soybean oil flowing out of a full soybean eggplant.
- Inspiration
- Usually, oil bottles are packed in plastic bottles and glass bottles, but plastic is not environmentally friendly, and glass is too bulky in express delivery. When you see abandoned plant straw, the designer thinks that it is better to make these plant straw into plant fiber bottles, which is more environmentally friendly and lightweight!
- Research
- Innovation in packaging materials and shapes is a very bold attempt, which can quickly identify products on the shelf and make it easier to cause topics on social media.
- Challenge
- Repeated experiments on the use and safety of materials
- Realization and Technology
- Plant fibers such as bagasse and soybean straw are recycled and pressed into bottles through molds
- Operation and Interaction
- Environmentally friendly and recyclable, please don't break
- Project Duration and Location
- Example: The project started in June 2021 in dalian and finished in March 2022 in dalian
- Specifications
- Net content 550ml,Height 260mm
