Press Release
Gong cha California and Gong cha Global Is Honored with the Bronze A' Design Award for Brewing Happiness Brand Identity in Graphics, Illustration and Visual Communication Design
Gong cha California and Gong cha Global of Gong cha acknowledged for graphics, illustration and visual communication design by the international grand jury of the 2021 - 2022 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 22, 2022 /DesignNewswire/ A' Design Award & Competition has confirmed the Bronze A' Design Award in the Graphics, Illustration and Visual Communication Design category for Brewing Happiness Brand Identity by Gong cha California and Gong cha Global of Gong cha, designed for Gong cha CA Franchise. The award was conferred within the 2021 - 2022 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
What the Bronze A' Design Award Means
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
About Brewing Happiness Brand Identity
Gong cha is a Chinese term for the act of offering tea to the Emperor. It represents teas and beverages of the finest quality, fit for royalty. Today, the Gong cha company is dedicated to the same principle of providing premium products to its customers around the globe. Gong cha promises to inspire the human spirit and create happiness with a cup of tea. In order to increase brand awareness and promote tea culture, Gong cha created a series of brand materials, including the tea menu, product name cards, and brand story brochures.
About Gong cha California and Gong cha Global
Gong Cha, originating from Taiwan—the birthplace of bubble tea—offers an unparalleled tea experience. Named after the noble practice of serving tea to the emperor, Gong Cha symbolizes excellence and tradition. Our menu features a wide variety of handcrafted teas, blending tradition with modern flavors. With a global presence, we’re committed to delivering high-quality, personalized tea experiences. Discover the perfect blend of heritage and innovation with every cup at Gong Cha, where every sip is a tribute to tea culture.
About Gong cha
Gong cha is an international beverage franchise specializing in freshly prepared premium tea, bubble tea and coffee.
Award Record
Gong cha California and Gong cha Global of Gong cha is a winner of 2 A' Design Awards, including this recognition. All of the awards belong to the 2021 - 2022 edition of the A' Design Award & Competition.
About the A' Graphics, Illustration and Visual Communication Design Award
The A' Graphic Design Award is an international graphic design competition recognizing good graphic designs by best creative agencies and designers worldwide. The competition is organized within the A' Design Award & Competition and is open to graphic designers, communication designers, graphic artists and illustrators from all countries. Entries typically include logos, posters, infographics, brochures, packaging designs and business cards. Awarded graphic designs are published at https://designers.org/design-category/graphics
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/140045
- A' Design Award Page: https://competition.adesignaward.com/140045
- Media Showcase: https://www.designnewsroom.com/!140045
- Laureate Profile: https://designers.org/d/328124
- Further Information from the Laureate: https://gong-cha-usa.com/
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Brewing Happiness Brand Identity
- Function
- Brand Identity
- Category
- Graphics, Illustration and Visual Communication Design
- Discipline
- Communication Design
- Industry
- Branding & Advertising and Arts
- Colors
- Brown, Gainsboro, Silver, Dark Gray and Light Gray
- Images
- 5
- Client
- Gong cha CA Franchise
The Recognition
- Laureate
- Gong cha California and Gong cha Global
- Country
- United States of America
- Brand
- Gong cha
- Recognition
- Bronze A' Design Award
- Edition
- 2021 - 2022
- Design ID
- #140045
Credits
- Team
- Min Huei Lu, Gong cha Global Ltd and Gong cha Global Marketing
- Image Credits
- Creator Min Huei Lu, Gong cha - Branding, 2022.
Design Details
- Unique Properties
- Gong cha is a Chinese term for the act of offering the best tea to the Emperor. It represents teas and beverages of the highest and finest quality, fit for royalty. Today, the Gong cha company is dedicated to the same principle of providing premium products to its customers around the globe. Gong cha promises to inspire the human spirit and create happiness with a perfect cup of tea. In order to increase brand awareness and promote tea culture, Gong cha created a series of brand materials.
- Inspiration
- Tea is the flow of time. Tea is a wordless conversation. Tea is a fountain of inspiration, transforming each day into a leisurely journey of taste. Tea is life. It craves contemplation. It's worth savoring. Gong cha always ponders upon how best to brew modest happiness and relaxation in a small cup in your day-to-day life. Gong cha always ponders upon how best to provide a space for a sip of laughter with loved ones. Gong cha always ponders upon how best to share the stories of tea drinking culture easily and enjoyably with many people.
- Research
- Tea, companion, art, taste, and moment meld to form the essence of Gong cha shape the world's culture of tea. The Main Pattern is a fundamental Key Visual that can show the brand image and tell the stories behind it. Five-element that make good tea has been simplified into patterns, making various images of Gong cha for multiple applications. When using product images on promotional items, images with warm bright colors should be used.
- Challenge
- As the company is expanding globally and its business from Asia to global, the major creative challenge was to create an appropriate visual metaphor to communicate Gong cha's core values to cultivate tea culture and brew happiness around the world. An abstract, dynamic and appealing identity system sprouted from all the different interactions creating attractive patterns and textural expressions rooted in a mission-driven symbology. The photography style gives a warmth, affinity, and delight impression that humbly reflects the humble nature of Gong cha's service.
- Realization and Technology
- All the graphics were made in Adobe Illustrator to remain vector quality. With image digitalization programs such as Photoshop, Indesign, designers developed a series of visual identities that can be easily adaptable to offline and online materials which include: Business cards, postcards, rack cards, product name cards, in-store flyers, menus, corporate letterhead, envelope, promotional brochure.
- Operation and Interaction
- The unique brand identification program quickly revealed that the Gong cha identity had to be modern, natural, and comfortable and it had to convey variety, harmony, and smoothness. Gong cha color skim is a set of standards that plays an important role in forging the brand identity when the Gong cha color system is utilized. Gong cha's primary color is "Gong cha Tea Red", the secondary color is Pearl Brown, Milk Tea Beige, Leaf Green, and water Blue.
- Project Duration and Location
- This project started in 2021 in California.
- Specifications
- The specs of the Business card are 2.16"x3.3" The specs of the Postcards are 4"x6" The specs of the Rack Cards are 3.67"x8.5" The specs of the Square Brochure are 4.72"x4.72" The size of the #9 Envelopes are 8" 7/8 x 3" 7/8 The size of the Envelopes are 9"x12" The size of the Brochure is 5.5"x8.5" The size of the in-story flyer is 8.5"x11". The size of the in-story menu is 8.5"x11". The size of the notebook is 5.7"x8.26" The stationery was printed on textured matte recycled stock paper.
- Keywords
- Visual identity, Tea, Graphic Design, Branding, Stationery, System
