Press Release
Asta Kauspedaite Receives the Silver A' Design Award for Devynerios Labels in Packaging Design
The international grand jury of the 2021 - 2022 A' Design Award & Competition recognizes Asta Kauspedaite for packaging design
FOR IMMEDIATE RELEASE
COMO, Italy, April 22, 2022 /DesignNewswire/ A' Design Award & Competition has confirmed the Silver A' Design Award in the Packaging Design category for Devynerios Labels by Asta Kauspedaite, designed for Mv Group. The recognition forms part of the 2021 - 2022 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
The Silver A' Design Award Explained
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Regarding Devynerios Labels
Devynerios is a family of unique herbal liqueurs that is the category leader in Lithuania. They represent Lithuania, authentic production methods and recipes based on natural ingredients. Each product is distinctive and different. The key features are also reflected in the label designs. Originalios design communicate authenticity. Zalios is multi layered and rich, immersing you into the mystical world of herbs. Raudonos, courage and youthfulness are reflected using asymmetry and vivid colors.
About Asta Kauspedaite
Asta Kaušpėdaitė is a designer based in Vilnius, Lithuania. After gaining experience in graphic design (mostly music album covers, book layouts), last fifteen years is focusing on package design (mainly alcohol product labels and bottle designs). Every project welcoming as a new challenge she looks for distinctive solutions, based on conceptual basis, appealing graphics and best matching technologies.
Award Record
With this recognition, Asta Kauspedaite is a winner of 8 A' Design Awards. The awards were granted between the 2013 - 2014 and the 2021 - 2022 editions of the A' Design Award & Competition.
About the A' Packaging Design Award
The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. It is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Typical entries include bottles, boxes, cans, pouches, tubes and cartons. The awarded packaging designs are published at https://designers.org/design-category/packaging
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/140158
- A' Design Award Page: https://competition.adesignaward.com/140158
- Media Showcase: https://www.designnewsroom.com/!140158
- Laureate Profile: https://designers.org/d/134875
- Further Information from the Laureate: http://www.creata.lt/
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Devynerios Labels
- Function
- Labels
- Category
- Packaging Design
- Discipline
- Communication Design
- Industry
- Packaging & Retail, Branding & Advertising and Manufacturing
- Colors
- Black, Maroon and Saddle Brown
- Images
- 5
- Client
- Mv Group
The Recognition
- Laureate
- Asta Kauspedaite
- Country
- Lithuania
- Recognition
- Silver A' Design Award
- Edition
- 2021 - 2022
- Design ID
- #140158
Credits
- Team
- Asta Kauspedaite and Jurate Paulauskiene.
- Image Credits
- Edgaras Marozas
Design Details
- Unique Properties
- Devynerios is a family of unique herbal liqueurs that is the category leader in Lithuania. They represent Lithuania, unique production methods and recipes based on natural ingredients. Each product is unique and different. The key distinctions are also reflected in the label designs. Originalios design communicate authenticity. Zalios is multi-layered and rich - immersing you into the mystical world of herbs. Raudonos - courage and youthfulness are reflected using asymmetry and vivid colours.
- Inspiration
- We started with the first challenge - clear unification of the products into a single family. All three beverages are united by a few key messages: natural ingredients, herbs and plants, and mysticism. This is why the motif of plants and herbs is dominant in the design of all of the products. A new symbol has also been created as a unifying element. It underscores the pagan legend - the role of the three planes - the underworld, the earth and the sky.
- Challenge
- With the growth of Devynerios brand, the strengthening of sales in export markets, and the increasing restrictions on marketing communications, there was a need to highlight the roles of all three products in Devynerios family. Since all of the products are different in terms of their recipes, herbal compositions, serving recommendations and target audiences, that is exactly what we wanted to emphasise - the uniqueness and strengths of each of the products.
- Realization and Technology
- Flexo printing, hot foil, embossing
- Project Duration and Location
- Release date: July 2021
- Specifications
- Dimensions: 75 (w) x 250 (h) x 50 (d) mm.
- Keywords
- Unique, herbal, liqueur, Lithuanian, Studija Creata
