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Press Release

DesignNewswire · COMO, Italy ·

Hosein Pezhmanfard Is Honored with the A' Design Award for Genie Gift Packaging in Packaging Design

Hosein Pezhmanfard acknowledged for packaging design by the international grand jury of the 2021 - 2022 A' Design Award & Competition

FOR IMMEDIATE RELEASE

COMO, Italy, April 22, 2022 /DesignNewswire/ A' Design Award & Competition has announced that Genie Gift Packaging by Hosein Pezhmanfard, designed for Tarahane Farda, has been granted the A' Design Award in the Packaging Design category. The award was conferred within the 2021 - 2022 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.

What the A' Design Award Means

The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.

Regarding Genie Gift Packaging

Genie is a handmade gift packaging designed to hold a pen. The opening method is inspired by the form of a magic lamp, creating a sense of mystery when the gift is received. The body is shaped with diamond like geometric facets for a luxurious appearance. Walnut wood from Iranian gardens is engraved by a skilled carpenter to form the surface and volume. The interior is lined with natural leather to hold the pen securely. A hinge moves the pen holder as the lid opens, raising the holder to a vertical position. The package measures 195 mm long, 70 mm wide and 58 mm high.

About Hosein Pezhmanfard

Since I know myself, Art has already been my big concern. One of the most important and enjoyable interest in my life is doing and watching artworks. Before I got graduated from university in graphic design, I had started my career as an internship in printing and designing packages. I tried to do my best to create creative designs in order to become unique and popular artist. I have always enjoyed visiting galleries and seeing other artists` designs and I think, they could be inspirational and let me come up with more brilliant ideas. Generally, I love art and music specifically.

Award Record

With this recognition, Hosein Pezhmanfard is a winner of 1 A' Design Award.

About the A' Packaging Design Award

The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. It is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Typical entries include bottles, boxes, cans, pouches, tubes and cartons. The awarded packaging designs are published at https://designers.org/design-category/packaging

About A' Design Award & Competition

Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com

Press Resources

Media Contact

Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953

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Fact Sheet

The Work

Project
Genie Gift Packaging
Function
Gift Packaging
Category
Packaging Design
Discipline
Communication Design
Industry
Packaging & Retail, Branding & Advertising and Manufacturing
Colors
Saddle Brown, Sienna, Peru, Sandy Brown and Light Gray
Images
5
Client
Tarahane Farda

The Recognition

Laureate
Hosein Pezhmanfard
Country
Iran
Recognition
A' Design Award
Edition
2021 - 2022
Design ID
#140441

Credits

Image Credits
Photographer: Baktash Dalili

Design Details

Unique Properties
To create a pleasant experience when receiving a gift with an unknown and mysterious ambience, the opening technique is inspired by the form of a magic lamp.
Inspiration
To create a pleasant experience when receiving a gift with an unknown and mysterious ambience, the opening technique is inspired by the form of a magic lamp. The diamond geometric shape was used to make the package body and brings luxurious and ultimately sense for customers and audiences.
Research
Researching program is very important things that used in this project.
Challenge
Finding the best material and producer is the main challenge of this project.
Realization and Technology
This is a handmade package.
Operation and Interaction
This is very hard to explain that how we designed this project.
Project Duration and Location
The project started in May 2017 and completed on July 2017, Tehran - Iran.
Specifications
The material used in making the packaging has been selected from the best walnut wood in Iran's gardens, and with the skilled hands of a master carpenter, the surface and volume have been engraved on it. The interior is covered with natural leather so that the pen is snuggled up and mighty. Finally, when the lid is opened, the pen holder moves simultaneously with the help of a connecting hinge and when the lid is wide open, it gets vertically in place which impresses the audience even more. 195 mm L x 70 mm W x 58 mm H This is a handmade package.
Keywords
hand made, Structure design, package design, Genie, Gift Packaging

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