Press Release
Alice Kalnitska Is Honored with the A' Design Award for Boatico Website in Website and Web Design
Alice Kalnitska honored for website and web design by the international grand jury of the 2021 - 2022 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 22, 2022 /DesignNewswire/ A' Design Award & Competition has announced that Boatico Website by Alice Kalnitska, designed for Boatico, has been granted the A' Design Award in the Website and Web Design category. The recognition forms part of the 2021 - 2022 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
About the A' Design Award
The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
Regarding Boatico Website
Boatico is a modern yacht charter platform for sailors who search for safe and uncomplicated boat booking. Their mission is to help find the best solution for vacation. Project task was to create an unusual design for this niche, and convey emotions. Therefore, it was decided to use deep blue shades that are associated with the sea. The rounded corners of the elements are like rounded waves. Typography also reflects the essence of the project, condensed geometric font adds branding. All graphics are made in one style and one color palette, which creates the integrity of the project.
About Alice Kalnitska
Alice K is a UX/UI designer with a huge background of experience. Her vision is extraordinary, you can see it in her work: own style is felt in all projects, but despite this, each project is unique, with own character and emotions. Her competence is proven by many awards and recognitions, she is also a member of the jury of many design competitions and public person, has own UX/UI design course and is a web design mentor. Leads useful educational blogs about UX/UI design on popular social networks, because she wants to convey to the public the full value of modern design.
Award Record
This recognition makes Alice Kalnitska a winner of 3 A' Design Awards. The awards were granted in the 2021 - 2022 edition of the A' Design Award & Competition.
About the A' Website and Web Design Awards
The A' Web Design Award is an international web design competition recognizing good web designs by leading web designers, coders and developers worldwide. It is organized within the A' Design Award & Competition and is open to web designers, user interface designers, user experience designers and graphic designers from all countries. Typical entries include web design, portfolios, e-commerce sites, blogs, news websites and social media platforms. The awarded web designs are published at https://designers.org/design-category/web
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/140560
- A' Design Award Page: https://competition.adesignaward.com/140560
- Media Showcase: https://www.designnewsroom.com/!140560
- Laureate Profile: https://designers.org/d/324737
- Further Information from the Laureate: https://boatico.com/
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Boatico Website
- Function
- Website
- Category
- Website and Web Design
- Discipline
- Communication Design
- Industry
- Software and Branding & Advertising
- Colors
- Midnight Blue, Dark Slate Gray, Lavender, Dim Gray and Teal
- Images
- 5
- Client
- Boatico
The Recognition
- Laureate
- Alice Kalnitska
- Country
- Ukraine
- Recognition
- A' Design Award
- Edition
- 2021 - 2022
- Design ID
- #140560
Credits
- Team
- Alice K and Oleg K
- Image Credits
- Freepik; Unsplash
Design Details
- Unique Properties
- Boatico is a modern yacht charter platform for sailors who search for safe and uncomplicated boat booking. Their mission is to help find the best solution for vacation. Project task was to create an unusual design for this niche, and convey emotions. Therefore, it was decided to use deep blue shades that are associated with the sea. The rounded corners of the elements are like rounded waves. Typography also reflects the essence of the project, condensed geometric font adds branding. All graphics are made in one style and one color palette, which creates the integrity of the project.
- Inspiration
- Azure sea, yellow sand, yachts and amazing landscapes. All this about the Boatico project! UX/UI designer Alice K has been professionally engaged in swimming for 11 years and of course, she is interested in sailing and relaxing on a yacht a lot. Is there anyone who would not be interested in this?:) So this project was very inspired from the first minute and Alice created it even in her free time. She wanted to convey all those feelings when you are at sea on a yacht. Therefore, deep shades of blue were used, modern styles and geometric fonts were supported. For greater immersion in the project, Alice and ITmaestro team booked a yacht to feel all the same emotions. Raise the sails!
- Research
- 1. Before moving on to visual interface design, UX/UI designer Alice K conducted research on the target audience.. A separate group of users who are interested in relaxing on a yacht was taken, and a briefing was also held for past clients of the customer who had already booked yachts. An analysis of competitors' websites and applications was carried out in order to prioritize the future structure and functionality: what is needed and not needed for users; 2. After that, a sitemap, wireframe and prototype of project were designed; 3. Alice K and ITmaestro team moved on to visual design, development and animations; 4.
- Challenge
- Creating the first design is not the most difficult part of project development. The most difficult thing for me is constant analysis and improvements based on users behavior. Since after the launch of the project, you begin to understand what users need and what not. And as a result, you make changes to website many times.
- Realization and Technology
- UX/UI design: Miro & Adobe Xd; Image retouching: Adobe Photoshop; Development: HTML, CSS, JavaScript, PHP, SQL.
- Operation and Interaction
- The main direction of the site is booking one of 9000 yachts in 50 countries of the world. Users can go to the search page. Then use filters, sorting, see the characteristics of the yacht and additional options. Depending on the user device, the way of navigating the site changes. Top and bottom navigation on PC version. And a hamburger menu on mobile devices. After the client has chosen a yacht, fill out the form, submit the documents and make the payment to book an amazing yacht adventure. To organize a trip, the site has a section with routes for yachting, sorted by country. As well as tips from experts, FAQs, a blog and more.
- Project Duration and Location
- First meeting with a client in September 2020 in Vienna, Austria. The project started in September 2020 in Kharkiv, Ukraine. Published on the web in January 2021. Update July 2021 - until now.
- Specifications
- The site is designed to be fully responsive: 4k resolution, laptops, smartphones, tablets and other devices. Available in the latest versions of Chrome, Firefox, Safari, iOS and Android.
- Keywords
- UX, UI, Website, Web design, Interface, Responsive, Yacht Charter, Platform, Alice K design
