Press Release
XYG Window Visual Identity by Xinyue Guo Receives the A' Design Award in Graphics, Illustration and Visual Communication Design
The international grand jury of the 2022 - 2023 A' Design Award & Competition recognizes Xinyue Guo for graphics, illustration and visual communication design
FOR IMMEDIATE RELEASE
COMO, Italy, April 20, 2023 /DesignNewswire/ A' Design Award & Competition has confirmed the A' Design Award in the Graphics, Illustration and Visual Communication Design category for XYG Window Visual Identity by Xinyue Guo, designed for XYG Studio. The award was conferred within the 2022 - 2023 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
What the A' Design Award Means
The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
More About XYG Window Visual Identity
XYG Window is a visual identity created for a design studio. The identity joins traditional Chinese literati art with modern simplicity. The name of the studio founder was deconstructed into strokes, then reorganized in the style of traditional seals. Decorative elements were removed, and the form was refined with grids and the Fibonacci spiral. The inspiration came from ancient Chinese seal script and from the window openings of the classical gardens of Suzhou. On the website, the positive and negative spaces, known as yin and yang, serve as navigation buttons.
About Xinyue Guo
Xinyue is an award-winning creative designer and enterprising dreamer focusing on user experience design and interaction design. I believe that "Two roads diverged in a wood, I take the one more challenging." From various countries, schools and work experience, I have been continuously exposed and educated on talents it takes to be a successful designer. As a self-motivated individual and passionate designer, I enjoy every step in the whole design process from research and ideation to testing and iteration.
Award Record
With this recognition, Xinyue Guo is a winner of 1 A' Design Award.
About the A' Graphics, Illustration and Visual Communication Design Award
The A' Graphic Design Award is an international graphic design competition recognizing good graphic designs by best creative agencies and designers worldwide. The competition is organized within the A' Design Award & Competition and is open to graphic designers, communication designers, graphic artists and illustrators from all countries. Entries typically include logos, posters, infographics, brochures, packaging designs and business cards. Awarded graphic designs are published at https://designers.org/design-category/graphics
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/140907
- A' Design Award Page: https://competition.adesignaward.com/140907
- Media Showcase: https://www.designnewsroom.com/!140907
- Laureate Profile: https://designers.org/d/257444
- Further Information from the Laureate: https://www.xygstudio.com
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- XYG Window Visual Identity
- Function
- Visual Identity
- Category
- Graphics, Illustration and Visual Communication Design
- Discipline
- Communication Design
- Industry
- Branding & Advertising and Arts
- Colors
- Black, Dark Gray, Lavender, Light Slate Gray and Dim Gray
- Images
- 5
- Client
- XYG Studio
The Recognition
- Laureate
- Xinyue Guo
- Country
- United States of America
- Recognition
- A' Design Award
- Edition
- 2022 - 2023
- Design ID
- #140907
Credits
- Team
- Shang Jiang, Sizhe Huang, Yueling Lai, Yizhang Li and Lulin Shan
- Image Credits
- Xinyue Guo
Design Details
- Unique Properties
- Fusing elements from ancient literati with modernity, XYG Window is a visual identity that seeks to demonstrate the feasibility to create modern visual communication based on traditional art and cultures. After deconstructing the characters, the strokes were reorganized following the style of traditional seals. The decorative elements were eliminated to embrace modern simplicity and the design was polished with Fibonacci spiral. On the webpage, the yin & yang spaces are leveraged as navigations.
- Inspiration
- This design was inspired by ancient Chinese literati seal font and the window designs of Suzhou's classical gardens. Literati is an aesthetic form that integrates poetry, calligraphy, painting, and seal. When perfectly combined, the style reflects China's artistic culture and heritage. Seal, a core element, combines the features of calligraphy, font design, and crafts, just as it contains deep cultural ties and artistic value. Paying homage to our shared history, we worked on this integrated visual identity and interaction project with and for XYG Studio's team.
- Research
- XYG Window is a visual communication design with strong cultural identity. In modern digital visual & interface design, the diverse styles from different traditional cultures around the world are gradually converging into one universal visual language - modern UI design language. And the visual diversity based on different cultures and histories is gradually fading out of user interface design with the development of the digital age. As designers, we feel obligated to break through this limitation and help improve the visual diversity in modern visual and interaction design.
- Challenge
- While modern design language dominating the digital interface design world, this project integrated traditional culture and art forms into the game. The visual identity emerged from a simple, yet unique, geometric form, and is a nod to both classicism and modern simplicity. By deconstructing the Chinese characters into strokes and reconstructing them using seal script font, the design embodies elements of classical aesthetics.
- Realization and Technology
- After deconstructing the studio founder’s name, we reorganized the strokes – by adopting the style of traditional seals – to develop the preliminary design. Then we eliminated the decorative elements to embrace modern simplicity. Finally, the design was polished with grids and the Fibonacci spiral. True to form, the corresponding logo, tangible products, and the studio's website home page serve as a window through which prospective clients can see XYG Studio's design style.
- Operation and Interaction
- With the digital design, when users land on the webpage, they can view the origin story behind the brand's visual identity, see it unfold, and use the navigation buttons formed by the yin and yang spaces as entry portals to explore the website. In this way, visitors can immerse themselves in China's rich cultural heritage – which is at the cornerstone of XYG Studio. With the tangible design, users can intuitively feel the "Yin" and 'Yang" spaces in the identity by playing with the products.
- Project Duration and Location
- The project was initiated in early 2019 in New York and finished 2022, and was recognized as a notable mention in Core77 Design Awards 2022.
- Keywords
- Visual identity, Interface interaction, Cultural modernity, Visual communication, Brand identity
