Press Release
Zona Mosto Brand Identity by Emanuele Grittini Is Granted the Bronze A' Design Award in Graphics, Illustration and Visual Communication Design
Emanuele Grittini honored for graphics, illustration and visual communication design by the international grand jury of the 2022 - 2023 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 20, 2023 /DesignNewswire/ A' Design Award & Competition has announced that Zona Mosto Brand Identity by Emanuele Grittini, designed for Zona Mosto, has been granted the Bronze A' Design Award in the Graphics, Illustration and Visual Communication Design category. The result belongs to the 2022 - 2023 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
About the Bronze A' Design Award
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
About Zona Mosto Brand Identity
Zona Mosto is a brand identity created for a craft brewery. The logo uses a custom typeface, drawn from scratch because no existing font matched the required characteristics. The color palette is built on three tones. Orange comes from the amber shade of two of the beers produced. Cream refers to the color of beer foam. Green refers to freshly picked hops. Surreal illustrations relate each label to the name of the beer. The identity is minimal yet strong, and is applied to can labels and other corporate materials.
Award Record
Emanuele Grittini is a winner of 5 A' Design Awards, including this recognition. The awards were granted between the 2017 - 2018 and the 2022 - 2023 editions of the A' Design Award & Competition.
About the A' Graphics, Illustration and Visual Communication Design Award
The A' Graphic Design Award is an international graphic design competition recognizing good graphic designs by best creative agencies and designers worldwide. It is organized within the A' Design Award & Competition and is open to graphic designers, communication designers, graphic artists and illustrators from all countries. Typical entries include logos, posters, infographics, brochures, packaging designs and business cards. The awarded graphic designs are published at https://designers.org/design-category/graphics
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/141391
- A' Design Award Page: https://competition.adesignaward.com/141391
- Media Showcase: https://www.designnewsroom.com/!141391
- Laureate Profile: https://designers.org/d/220267
- Further Information from the Laureate: https://zonamosto.it/
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Zona Mosto Brand Identity
- Function
- Brand Identity
- Category
- Graphics, Illustration and Visual Communication Design
- Discipline
- Communication Design
- Industry
- Branding & Advertising and Arts
- Colors
- Sea Green, Dark Slate Gray, Orange, Linen and Gainsboro
- Images
- 5
- Client
- Zona Mosto
The Recognition
- Laureate
- Emanuele Grittini
- Country
- Italy
- Recognition
- Bronze A' Design Award
- Edition
- 2022 - 2023
- Design ID
- #141391
Design Details
- Unique Properties
- The design of the Zona Mosto brand is made unique by several factors. The first of all is the custom font. In fact, even having looked for a font suitable for the purpose, none existed with the required characteristics. This led to a complete design from scratch of the typography that makes up the logo. Another important unique and distinctive element are the corporate colors, orange derives from the amber shade of two of the beers that Zona Mosto produces, the cream, instead of the color of the beer foam and the green of the freshly picked hops. These 3 colors fully represent the concept of beer at the palette level, helping the brand to be even more communicative.
- Inspiration
- The entire Zona Mosto project takes inspiration from a mixture of graphic and illustrative styles, to make the product unique and distinguishable. The illustrations, all of a surreal subject, have various themes that are related to the namming of the type of beer. But all draw their style from the logo and the strong and lively colors of the brand.
- Research
- To create the Zona Mosto brand various competitors in the sector were analyzed, identifying the best microbreweries that had the following characteristics: high quality of the beer produced, wide diffusion of the brand, attention to design and to current trends. As a result, three microbreweries were chosen and analyzed to understand their strengths and weaknesses. The winning characteristics have been derived from them, such as: originality, non-conformism, extreme attention to product quality, the construction of a strong and well-defined brand.
- Challenge
- As the brand was just born, there was no historical background. The values, the mission and the target were created from scratch. On the part of the customer, however, there was a precise idea of what the reference target was, which was then confirmed by the analyzes carried out, this allowed to create a strong brand with solid foundations with a well-defined audience and an independent soul. We also tried not to imitate the big brands that produce beer, both in style and in the entire design. Going to give an exclusive "flavor" to each material produced, from the logo to the site to the labels.
- Realization and Technology
- The creation of the brand was achieved in several steps, the first by hand, using pencils and sheets to create the drafts of the typography. Secondly, Adobe Illustrator was used to create the vector logotype. The next step was to create all the various corporate materials with Adobe Indesign and Adobe Illustrator. All on the mac os platform.
- Operation and Interaction
- Being a brand identity of a company that produces beer, the main purpose of interaction is to create appeal and lead the consumer to buy the brand's product. Making sure that the beer connoisseur recognizes himself in it and wants to buy and try the product.
- Project Duration and Location
- The project started in August 2021 in Milan and is still underway with the creation of new labels.
- Keywords
- Zona Mosto, Beer Can, can labels, Branding, Brand identity, beer brand, corporate identity, beer branding, beer,,
