Press Release
Hair For Hope Cancer Care Initiative Promotion by Onedor Co. Ltd. Is Granted the Bronze A' Design Award in Social Design
Onedor Co. Ltd. of Exodus Solutions acknowledged for social design by the international grand jury of the 2022 - 2023 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 20, 2023 /DesignNewswire/ Hair For Hope Cancer Care Initiative Promotion by Onedor Co. Ltd. of Exodus Solutions has been granted the Bronze A' Design Award in the Social Design category, A' Design Award & Competition has announced. The result belongs to the 2022 - 2023 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
What the Bronze A' Design Award Means
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Regarding Hair For Hope Cancer Care Initiative Promotion
Hair for Hope is a hair donation charity event initiated by the hope foundation for cancer care for cancer survivors. This event is most influential in educating young adults about doing public good. The team has designed the service and the identity to reinforce its communication and experience with the participants. In the future, this initiative and identity will become a symbol of call-to-action for cancer survivors to share their experiences and for the younger generation to act and make ripples of impact for society's benefit. You can be someone's hope.
About Onedor Co. Ltd.
Tenniel Liu is a design entrepreneur working at the intersection of innovation, sustainability, and business. He helps organizations make complex transitions clearer by combining design thinking with practical knowledge of ESG and carbon accounting. His work emphasizes cross-disciplinary collaboration, bringing together specialists from different fields to explore challenges from multiple perspectives. Through Exodus Solutions, he supports brands and organizations in connecting business goals with environmental responsibility, using design as a practical tool to turn complex ideas into clear strategies, systems, and actions.
About Exodus Solutions
Exodus is an innovation and design agency cultivating creative culture through branding, product, and experience design that contribute to the resilience of the way we live and the environment we live in.
Award Record
Onedor Co. Ltd. of Exodus Solutions is a winner of 1 A' Design Award, including this recognition.
About the A' Social Design Award
The A' Social Design Award is an international design competition recognizing excellence in social design by social impact designers and think-tanks worldwide. The competition is organized within the A' Design Award & Competition and is open to social designers, social brands, social manufacturers and social design professionals from all countries. Entries typically include community projects, social campaigns, public installations, educational programs, sustainable initiatives and healthcare solutions. Awarded social designs are published at https://designers.org/design-category/social
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/141480
- A' Design Award Page: https://competition.adesignaward.com/141480
- Media Showcase: https://www.designnewsroom.com/!141480
- Laureate Profile: https://designers.org/d/332710
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Hair For Hope Cancer Care Initiative Promotion
- Function
- Promotion
- Category
- Social Design
- Discipline
- Communication Design
- Industry
- Social Impact
- Colors
- Black, Gainsboro, Dark Gray, Dim Gray and Orange
- Images
- 5
The Recognition
- Laureate
- Onedor Co. Ltd.
- Country
- Taiwan (China)
- Brand
- Exodus Solutions
- Recognition
- Bronze A' Design Award
- Edition
- 2022 - 2023
- Design ID
- #141480
Credits
- Team
- HOPE Foundation for Cancer Care:, Elaine Su, CEO, Jeremiah Lin, Director of PR, ONEDOR Co. Ltd.:, Tenniel Liu, Founder and Director and Tina Wu, Co-Founder and Brand Strategist
- Image Credits
- Creator Tenniel Liu, Hair for Hope Logo ,2022.; Creator Tenniel Liu, Hair for Hope Outdoor ,2022.; Creator Tenniel Liu, Flag of Hope ,2022.; Creator Tenniel Liu, I am Hope Pins ,2022.; Creator Tenniel Liu, I am Hope Hoodies ,2022.
Design Details
- Unique Properties
- The symbol builds on two essences of the event, helping the needy by donating your hair and the joy of cancer survivors to live confidently. The design conveys simplicity but clarity to the event's spirit. Future management and implementation of the identity have also been taken into consideration. Therefore, it is also with the simplicity of design and a well-organized system that the foundation, without in-house design capability, will be able to adapt and apply this identity autonomously and consistently.
- Inspiration
- Hair for Hope is a hair donation charity event initiated by "HOPE Foundation for Cancer Care" for cancer survivors. It is most influential in educating young adults in doing public good and needs an equally distinctive identity to convey its purpose. The identity will become a symbol of call-to-action for cancer survivors to share their experiences and the younger generation to act, and make ripples of impact for society's benefit.
- Research
- The project leverages qualitative methods such as IDIs with key stakeholders to get their first hand experience and expectations for the project. Design-thinking techniques are also introduced in the form of co-create workshop to attain consensus across top management team on brand strategy as well as action steps. The team is continuously elevating the event, and exploring ways to invite the broader public to get involved. The objective is to identify pivotal points to help those who are not able to participate directly and ensure their contribution are recognized.
- Challenge
- In terms of brand strategy and design, it is to get the consensus of the management team, some of which are cancer survivors, some of which are of medical background, and each had a different view on how the brand and the initiative should be presented and carried on in the future. However, through a successful workshop, the team was able to re-focus and collectively (re)created HOPE foundation's brand purpose, which will be the North Star to all decision making on all matters.
- Realization and Technology
- The construct of the symbol is called "Halo of Hope," which is two half circles united. It symbolizes the commitment of the foundation towards cancer survivors, translated into a rainbow, a sign of promise; and the smile of the individuals receiving care services as they can live confidently again. The halo keeps the design in a balanced geometric space, raising the design's sense of trustworthiness and community.
- Operation and Interaction
- This initiative is consisted of branding processes, with a mix of qualitative methods including IDIs, workshop facilitation, design-thinking and agile management to effectively bring consensus across top management.
- Project Duration and Location
- The project started in March, 2022 and concluded in July 2022. The initiation/event is in preparation phase and will take place in July this year and our collaboration will continue to introduce other initiatives for the foundation.
- Specifications
- The color choice of this design reminds the participants of the essential requirement that their hair should remain natural, not dyed or in any other way treated. In addition, a two-color palette makes the symbol easy to recognize in different environments and is also managed by the team. It minimizes the complexity in production, K100 and a single Pantone swatch make color correction simple and consistent across collaterals.
- Keywords
- Social design, Service Design, Branding, Brand Strategy, Brand Purpose, Facilitation
