Press Release
Yen Lin Shen Is Honored with the Bronze A' Design Award for LPCP 5th Anniversary Newspaper Design in Print and Published Media Design
Yen Lin Shen honored for print and published media design by the international grand jury of the 2022 - 2023 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 20, 2023 /DesignNewswire/ A' Design Award & Competition has confirmed the Bronze A' Design Award in the Print and Published Media Design category for LPCP 5th Anniversary Newspaper Design by Yen Lin Shen, designed for Les Petites Choses Production. The recognition forms part of the 2022 - 2023 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
The Bronze A' Design Award Explained
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Regarding LPCP 5th Anniversary Newspaper Design
Purpose: Introduce Les Petites Choses Production (LPCP) in a quick and interactive way. Highlights LPCP's core values, achievements, 14 dancers, and five main chapters. Unique design with interactive folding and creative ingenuity presents at least six different views. Provides a deeper understanding of LPCP's identity and values, engaging readers with new perspectives and insights into their work. Makes it easier for the audience to connect with LPCP and appreciate their unique approach to contemporary dance.
About Yen Lin Shen
The individual has been a freelance designer for approximately four years and specializes in Western-style and avant-garde design. They mainly undertake projects in brand design, visual design, packaging, backpack design, and various other graphic design-related fields. Their work has won international awards such as the Dutch Indigo Awards, Communication Arts Design Awards, and MUSE Design Awards.
Award Record
With this recognition, Yen Lin Shen is a winner of 1 A' Design Award.
About the A' Print and Published Media Design Award
The A' Print Design Award is an international design competition recognizing good printed and published media by leading designers and brands worldwide. The competition is organized within the A' Design Award & Competition and is open to print designers, published media designers, graphic designers and typography experts from all countries. Entries typically include brochures, posters, magazines, catalogs, flyers and business cards. Awarded print designs are published at https://designers.org/design-category/print
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/141542
- A' Design Award Page: https://competition.adesignaward.com/141542
- Media Showcase: https://www.designnewsroom.com/!141542
- Laureate Profile: https://designers.org/d/332797
- Further Information from the Laureate: https://yenlinshen-design.com/newspaper-design-of-lpcp
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- LPCP 5th Anniversary Newspaper Design
- Function
- Newspaper Design
- Category
- Print and Published Media Design
- Discipline
- Communication Design
- Industry
- Branding & Advertising and Entertainment
- Colors
- Light Gray, Light Coral, Salmon, Saddle Brown and Indian Red
- Images
- 5
- Client
- Les Petites Choses Production
The Recognition
- Laureate
- Yen Lin Shen
- Country
- Taiwan (China)
- Recognition
- Bronze A' Design Award
- Edition
- 2022 - 2023
- Design ID
- #141542
Credits
- Image Credits
- Graphic Designer/Yen Lin Shen Chief Editor/ Yun Cheng Chen
Design Details
- Unique Properties
- This newspaper design changed the way ordinary readers read. This newspaper consists of two posters folded in different ways and divided into at least six different visions through interactive folding and creative ingenuity. Newspapers will no longer be treated as one-off consumables while also adding value to those who want to collect them. At the same time, it also helps the dance group easier to remember and impress more audience.
- Inspiration
- This newspaper is based on the designer's in-depth understanding of the dance group's history, spiritual concepts, activities, and past performances, to find symbols with different symbolic meanings, and hope that the audience can read this newspaper with enjoyable participation and can clearly understand knowing this contemporary dancing group more systematically.
- Research
- First of all, to wrap the two posters together in a particular way, a mathematician must consult to calculate the unique layout, knowing the size of the inner booklet. Countless tests were done with the help of the printing house. And trying different pleat methods achieve the effect of perfectly covering the two posters. The designer and the editor-in-chief have also discussed and preliminary understanding of the dancing group through several times online interviews. In addition, the designer also personally experienced the contemporary dance and was paired with members of the dancing group. Some oral interviews and learning more about the inspiration might be adopted.
- Challenge
- The biggest challenge is organizing and summarizing a large amount of information, using only two posters to transform various visual effects while allowing the experiencer to participate in the art and understand the information.
- Realization and Technology
- In this work, dots of various sizes are used. However, when the density of the dots is high and the size is small, the cross pattern of the optical illusion of the grid will be generated, which will affect design quality and make it difficult to read. Therefore, the printing house suggested that a crystal dots method could be used instead. It can achieve the desired effect and increase the positive impact on the works.
- Operation and Interaction
- Envelope When the poster was folded into an envelope, I deliberately used a fluorescent pink sticker that was precisely the same size as the dots, which were hidden among numerous dots, on the poster to fit the envelope seal. The sticker's position would be different from person to person each time, but it can be integrated into the picture. This also expresses the feeling of "NOW" that LCPC wants to emphasize. The back of the outer poster In 2019, LPCP customized an international dance festival, "Battle Jam," for . As there is a rectangular plaid stage, the Designer used uneven square color blocks in the center of the back of the outer poster to simulate the same pattern.
- Project Duration and Location
- The designer began to contact the dancing group at the end of 2020. Still, due to the COVID-19 epidemic, the production was suspended for a few months and finally published in August 2021 in Taiwan.
- Specifications
- It shows different densities and presents light and dark levels through various degrees of thickness. This time the prints are made of ivory paper with a smooth feel. To add visual richness, the designer added two unique fluorescent colors in addition to four colors for printing to make the vision more saturated and colorful. Through the knife mold turn, the single poster becomes a booklet and a wrapped envelope, increasing interest in the newspaper structure.
- Keywords
- A,Contemporary dance B,Public participation C,Taiwanese culture D,Boundless creativity, E. Newspaper introduction
