Press Release
Shanghai Bocheng Brand Planning Co.,Ltd Receives the A' Design Award for Stainless Vacuum Feeding Bottle Multifunctioned Thermos Container in Baby, Kids' and Children's Products Design
Shanghai Bocheng Brand Planning Co.,Ltd recognized for baby, kids' and children's products design by the international grand jury of the 2022 - 2023 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 20, 2023 /DesignNewswire/ Stainless Vacuum Feeding Bottle Multifunctioned Thermos Container by Shanghai Bocheng Brand Planning Co.,Ltd, designed for Thermos, has been granted the A' Design Award in the Baby, Kids' and Children's Products Design category, A' Design Award & Competition has announced. The result belongs to the 2022 - 2023 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
What the A' Design Award Means
The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
Regarding Stainless Vacuum Feeding Bottle Multifunctioned Thermos Container
The treat cap is for 0 to 6 months babies, the design simulates breastfeeding with anti-bloating function, allowing babies to drink milk like in mother's arms. The cross-type duckbill cap is for 6 to 12 months babies at budding stage, which assures even stress on teeth and effectively lower the possibility of infant gagtooth. The straw cap is for babies above 12 months, drinking with straw can reduce residual milk in the mouth, thus less possibility of infant tooth decay. The treat, made with 20o silicon from Shin-Etsu Group (Japan), is neither too hard, nor too soft for babies.
Award Record
With this recognition, Shanghai Bocheng Brand Planning Co.,Ltd is a winner of 1 A' Design Award.
About the A' Baby, Kids and Children's Products Design Award
The A' Baby Products Design Award is an international design competition recognizing good baby product designs by leading brands and designers worldwide. The competition is organized within the A' Design Award & Competition and is open to baby product designers, industrial designers, toy companies and children's product manufacturers from all countries. Entries typically include strollers, car seats, baby monitors, high chairs, baby bottles and pacifiers. Awarded baby products designs are published at https://designers.org/design-category/baby-products
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/142388
- A' Design Award Page: https://competition.adesignaward.com/142388
- Media Showcase: https://www.designnewsroom.com/!142388
- Laureate Profile: https://designers.org/d/333727
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Stainless Vacuum Feeding Bottle Multifunctioned Thermos Container
- Function
- Multifunctioned Thermos Container
- Category
- Baby, Kids' and Children's Products Design
- Discipline
- Industrial Design
- Industry
- Kids
- Colors
- Gainsboro, Lavender, Light Gray, Silver and Thistle
- Images
- 5
- Client
- Thermos
The Recognition
- Laureate
- Shanghai Bocheng Brand Planning Co. ,Ltd
- Country
- China
- Recognition
- A' Design Award
- Edition
- 2022 - 2023
- Design ID
- #142388
Credits
- Team
- Yibin Xia, Hongcheng Yu, Ling Li and Dajun Liu
- Image Credits
- Photographer Hongcheng Yu, Stainless Vacuum Feeding Bottle, 2021
Design Details
- Unique Properties
- This is a multi-functional thermos container designed for different feeding stages. Each bottle has three caps: treat cap, duckbill cap, straw cap. The three in one design can meet the needs of children mouth development at different stages, help with baby weaning and lower the possibility of infant gagtooth and tooth decay. The feeding bottle is thermally insulated, which keeps the milk constantly warm in winter and help babies with digestion.
- Inspiration
- Featuring the theme of close to nature, to allow babies to meet, respect and get close to mother nature. All product accessories are stored in inner drawer of the gift set. This interesting layered design can arouse babies’ desire to explore. In addition to the fancy packaging, this product also adopts leading thermal insulation technology of Thermos and the self-developed three cap in one bottle design for Growth series to meet the needs of babies at different stages since they were born.
- Research
- According to China Children Oral Health Guiding Technical Regulation, it’s recommended that children over 18 months, no later than 2years, should stop using feeding bottles.There are 4 health hazards of long-term dependence on feeding bottles:No.1 Risk of tooth decay caused by the use of feeding bottles.No.2 Risk of obesity.No.3 Risk of lips and teeth deformations, problems of 'gagtooth' and 'underbite'.No.4 Impact on skeletal development in maxillofacial region, forming 'mouth breathing' face
- Challenge
- As it was the first time that Thermos has developed treat design, the team started from scratch by studying the newborn feeding needs. After countless adjustments and testings, the team finally developed a treat that can address all the above-said issues.
- Realization and Technology
- The body of the bottle uses Austenite 316L stainless steel. The cap is made with food grade polypropylene materials; the seal ring and rim and straw are all made with silicon; and the treat uses Shin-Etsu silicon from Japan.Three-phase vacuum suction: Thermos uses the industry leading three-phase vacuum suction technology to evacuate as much as possible the air inside vacuum layer, so that the bottle can maintain under high vacuum with less thermal convection, and extended thermal insulation of the bottle.Double layer structure: The product has double stainless layers.
- Project Duration and Location
- Project launch time:The project started in April 2021 and finished in October 2021. Site: Kunshan, Jiangsu Province.
- Keywords
- Scientific feeding by stages, Three Caps, Thermally insulated feeding bottle
