Press Release
Flowing Cloud Township Villa Hospitality by More Design Office Is Granted the Silver A' Design Award in Architecture, Building and Structure Design
More Design Office honored for architecture, building and structure design by the international grand jury of the 2022 - 2023 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 20, 2023 /DesignNewswire/ A' Design Award & Competition has confirmed the Silver A' Design Award in the Architecture, Building and Structure Design category for Flowing Cloud Township Villa Hospitality by More Design Office. The result belongs to the 2022 - 2023 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
The Silver A' Design Award Explained
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
More About Flowing Cloud Township Villa Hospitality
Flowing Cloud Township Villa is located in Qinglongwu, a centennial village in Tonglu County, Hangzhou, which is composed of 4 ancestral houses of different ages and 2 new buildings. MDO will create a new rural retreat that celebrates local culture and tradition through the sensitive renovation of the old structures, using local techniques, materials, and craftsmen. Here people can have a closer connection to nature, be able to relax and unwind, free from the distractions of modern life. To see local tradition, to taste local foods.
Award Record
With this recognition, More Design Office is a winner of 1 A' Design Award.
About the A' Architecture, Building and Structure Design Award
The A' Architecture Design Award is an international architectural design competition recognizing good architectural designs by best architects worldwide. The competition is organized within the A' Design Award & Competition and is open to architectural design studios, building contractors, structural engineering firms and architecture and design consultants from all countries. Entries typically include skyscrapers, museums, residential buildings, commercial complexes, educational institutions and religious structures. Awarded architectural projects are published at https://designers.org/design-category/architecture
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/142688
- A' Design Award Page: https://competition.adesignaward.com/142688
- Media Showcase: https://www.designnewsroom.com/!142688
- Laureate Profile: https://designers.org/d/333772
- Further Information from the Laureate: https://moredesignoffice.com/architecture/
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Flowing Cloud Township Villa Hospitality
- Function
- Hospitality
- Category
- Architecture, Building and Structure Design
- Discipline
- Spatial Design
- Industry
- Architecture
- Colors
- Black and Dark Slate Gray
- Images
- 5
The Recognition
- Laureate
- More Design Office
- Country
- China
- Recognition
- Silver A' Design Award
- Edition
- 2022 - 2023
- Design ID
- #142688
Credits
- Team
- Justin Bridgland and Architect: Jaycee Chui
- Image Credits
- All materials on the site belong to More Design Office Co.,Ltd
Design Details
- Unique Properties
- Flowing Cloud Township Villa is located in Qinglongwu，a centennial village in Tonglu County,Hangzhou,which is composed of 4 ancestral houses of different ages and 2 new buildings. MDO will created a new rural retreat which celebrates local culture and tradition through the sensitive renovation of the old structures, using local techniques, materials and craftsmen.
- Inspiration
- MDO want visitors will be able to experience an environment in touch with the nature, a chance to disconnect from their busy urban lives. The retreat will offer new employment opportunities for local people, allowing them to share their rich cultural heritage. The existing structures of rammed earth walls, historical windows and doors are all retained and refurbished. New elements are treated as modern insertions allowing guests to clearly read the relationship between the old and the new.
- Research
- The architecture and space of Flowing Cloud Township Villa are technical products of local crafts and culture. Tonglu offers the visitor a unique experience different from a traditional luxury hotel. Here we can have a closer connection to nature, to be able to relax and unwind, free from the distractions of modern life. To see local tradition, to taste local foods. It’s about sharing the local tradition and passing them on to the next generation. MDO think that if in the future the homestay changes and becomes a village again, then we have helped modernize the village, but in a sympathetic way which respects the old.
- Challenge
- The design process concerned how to maintain this patina of history, whilst carefully updating the buildings to be fit more modern use. MDO call this approach ‘sensitive renovation’, where we respect the existing structure but can still be brave in balancing the old and the new. In nature, architecture is a foreign object which is inserted in a natural environment. So there are two possible ways to develop, one is to make the architecture integrate into its new environment, with materials, with its form, so that it blends with nature. An alternative is to treat it as ‘a visitor’, a foreign object which is deliberately in contrast with its surroundings.
- Realization and Technology
- Main structure：Rammed earth, Reinforced concrete Materials：Reclaimed timber, reclaimed roof tiles,rammed earth, glass and steel
- Operation and Interaction
- The dilapidated roofs were restored and lifted to create more usually ceiling heights. A clerestory window was formed around the edge, allowing diffused light to penetrate the depths of the space, and guests can see the bamboo forest from any angle in the room. The existing gloomy interiors were brightened by adding New metal frame windows into the walls following the haphazard patten of the existing timber windows. The design carefully considered the location of the new windows so the outside landscape is framed like paintings for the guests to enjoy from inside.
- Project Duration and Location
- The project started in Qinglongwu,Tonglu County,Hangzhou in June 2017 and finished in June 2021.
- Specifications
- Area:1300 Square meters
- Keywords
- Rural Regen,Modern,Architectural Design,Sypmathetic renovation,Local craftsmen, Local technique, Interior,Commercial, Simple, Natural,Art
