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Press Release

DesignNewswire · COMO, Italy ·

Joye Chuang Receives the Silver A' Design Award for Beyond The Flow Commercial Space in Interior Space and Exhibition Design

Joye Chuang recognized for interior space and exhibition design by the international grand jury of the 2022 - 2023 A' Design Award & Competition

FOR IMMEDIATE RELEASE

COMO, Italy, April 20, 2023 /DesignNewswire/ A' Design Award & Competition has confirmed the Silver A' Design Award in the Interior Space and Exhibition Design category for Beyond The Flow Commercial Space by Joye Chuang, designed for Nong Mu Design Engineering Company. The recognition forms part of the 2022 - 2023 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.

What the Silver A' Design Award Means

The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

More About Beyond The Flow Commercial Space

Beyond The Flow is the interior design of a yakiniku restaurant in Taichung, Taiwan. The project covers two floors with a total area of 280 square meters and seats 48 guests on the first floor. Arched passages and scattered geometric openings connect the rooms and let light and fragrance pass without solid walls. The interior walls are made of natural laterite with diatomaceous earth and rice straw, which absorb odor and balance humidity. A hidden downdraft ventilation system removes smoke, so overhead extraction equipment is not needed.

About Joye Chuang

Nong Mu design was established in 2012, expert in manipulating particulars and in depth exploring space construction methods. Devoted to take root and carry forward the delicate concepts. Service items include residential and commercial space design, old house renovation, systematic furniture planning, custom-made style soft outfit, brand image and overall planning, etc. Adhering to the original intention of design, expect to construct remarkable space with ordinary materials. Embrace the passion for life and by acquiring various experiences, to create personalize field with affectional stories.

Award Record

Joye Chuang is a winner of 1 A' Design Award, including this recognition.

About the A' Interior Space, Retail and Exhibition Design Award

The A' Interior Design Award is an international interior design competition recognizing good interior designs by interior designers and architects worldwide. The competition is organized within the A' Design Award & Competition and is open to interior designers, interior architects, architects and decorators from all countries. Entries typically include residential interiors, restaurants, hotels, offices, galleries and retail stores. Awarded interior designs are published at https://designers.org/design-category/interior

About A' Design Award & Competition

A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com

Press Resources

Media Contact

Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953

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Fact Sheet

The Work

Project
Beyond The Flow Commercial Space
Function
Commercial Space
Category
Interior Space and Exhibition Design
Discipline
Spatial Design
Industry
Architecture and Packaging & Retail
Colors
Saddle Brown, Black, Dark Slate Gray, Dark Olive Green and Dim Gray
Images
5
Client
Nong Mu Design Engineering Company

The Recognition

Laureate
Joye Chuang
Country
Taiwan (China)
Recognition
Silver A' Design Award
Edition
2022 - 2023
Design ID
#142722

Credits

Image Credits
Photographer YHLAA Studio, Beyond The Flow, 2021.

Design Details

Unique Properties
The arcshaped aspects extend from the exterior inwards, blending the space superbly methodical. The arced overhead pathways create the sense of passage from one room to the other without vertical walls and barriers. Beautifully designed geometric holes scattered around the space allows light and fragrance to flow through in a borderless form elegantly. Through the meticulously placed arched light strips and light bulbs, customers gain the ability to freely absorb the beautiful visuals of the space while enhancing their meal at the same time.
Inspiration
The project design concept relies on the fundamentals of cave like, porous systems. The designer transformed the space into curved tunnel systems on the interior while being geometrical squares on the exterior. The exterior relies on crevices, gaps, and scattered holes to allow light and openness to seep inwards. The attractive arched entrance is durable and aesthetic. An incredible aurora of smoke is replicated under the combination of light and mist.
Research
The dining area adopts an open design, benefiting from two arc passages to replicate moving lines and space flow. The tea area is a central location and a connecting channel for multiple areas. Through smart placements of lighting and table arrangements, staff can maintain maximum efficiency without clutter, as a result, this boosts operation capabilities of the establishment and thus improves customer dining experience further.
Challenge
High quality ventilation system and equipment are critical for a grill restaurant like this. The designers at Nong Mu could muster up multiple methods to manage smoke; one being the installation of hidden smoke ventilation systems. The downdraft of the ventilation prevents smoke from filling the air, thus eliminating the need to install overhead ventilation equipment. The hidden vent provided an effective way to manage smoke and maintain the much-improved aesthetic of the restaurant.
Realization and Technology
The interior walls are made of natural laterite containing diatomaceous earth. It consists of humidity tolerance, odor absorption, and maximum heat capacity. Laterite bricks are natural stones that have cooling and thermal insulating properties. Rice straw is added, serving several purposes, the rice straws contain air purification properties through their natural fragrance. The purification aspect is commendable alone, drastically reducing the stench of thick oil in the air.
Operation and Interaction
The light strips illuminate the reflective glass behind at night, creating an infinite ring optical illusion. The luminous lights and soft mists instantly attract pedestrians and pique interest and curiosity. Light strips are further utilized on the interior to assist in blending on the outside. The designers utilized the benefits of the large windows, using them to create a reflective pane to improve the iron ring's aesthetic and blend the exterior and courtyard inwards.
Project Duration and Location
The project is located in Taichung, Taiwan. The design commenced in November 2020 and will be completed in January 2021.
Specifications
The project consists of two floors equal to a total area of 280 square meters. The property was originally a US military dormitory dating back to the 1960s. Previously, the area was lined up with rows of Japanese style Showa period buildings. The building was renovated through continuous economic growth and modernization into a yakiniku specialty restaurant. The establishment can service up to 48 seats on the first floor while providing a private and secluded workspace on the second floor.
Keywords
Art, Restaurant, Business, Taiwan, Yakiniku, Cave

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