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Press Release

DesignNewswire · COMO, Italy ·

Binhai Second Sub Optometry Center by Ke Luo Is Granted the Bronze A' Design Award in Interior Space and Exhibition Design

Ke Luo honored for interior space and exhibition design by the international grand jury of the 2022 - 2023 A' Design Award & Competition

FOR IMMEDIATE RELEASE

COMO, Italy, April 20, 2023 /DesignNewswire/ Binhai Second Sub Optometry Center by Ke Luo, designed for ChengYi (Guangzhou) Decoration Engineering Co., Ltd., has been granted the Bronze A' Design Award in the Interior Space and Exhibition Design category, A' Design Award & Competition has announced. The award was conferred within the 2022 - 2023 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.

What the Bronze A' Design Award Means

The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

Regarding Binhai Second Sub Optometry Center

Binhai Second Sub is an optometry center in Tianjin. The interior covers 373 square meters and brings together medical, retail and artistic elements. The facade has a simple shape with dynamic color changes. Concise arcs are integrated with the internal layout to shape the space. A clear circulation route makes full use of the limited area. The second floor holds the inspection center, where a spanning design creates a quiet and open atmosphere. Materials include wood, metal ceilings, green plants, electrified nanometer glass and customized leather sofas.

About Ke Luo

Chief designer Director, engaged in the optical industry for nearly 30 years. He is good at applying various elements of architecture and reality to terminal display, and skillfully uses lighting and soft decoration to express the scene. He likes to travel around the world. He enjoys the beauty of architecture all over the world and is deeply influenced by various architectural styles. His works contain the beauty of architectural culture and are both fashionable and functional.

Award Record

With this recognition, Ke Luo is a winner of 4 A' Design Awards. The awards span the editions from 2020 - 2021 to 2022 - 2023 of the A' Design Award & Competition.

About the A' Interior Space, Retail and Exhibition Design Award

The A' Interior Design Award is an international interior design competition recognizing good interior designs by interior designers and architects worldwide. The competition is organized within the A' Design Award & Competition and is open to interior designers, interior architects, architects and decorators from all countries. Entries typically include residential interiors, restaurants, hotels, offices, galleries and retail stores. Awarded interior designs are published at https://designers.org/design-category/interior

About A' Design Award & Competition

A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com

Press Resources

Media Contact

Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953

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Fact Sheet

The Work

Project
Binhai Second Sub Optometry Center
Function
Optometry Center
Category
Interior Space and Exhibition Design
Discipline
Spatial Design
Industry
Architecture and Packaging & Retail
Colors
Silver, Dark Slate Gray, Dark Gray, Gray and Gainsboro
Images
5
Client
ChengYi (Guangzhou) Decoration Engineering Co., Ltd.

The Recognition

Laureate
Ke Luo
Country
China
Recognition
Bronze A' Design Award
Edition
2022 - 2023
Design ID
#144454

Credits

Image Credits
Photographer: Zhao Bin, Duzun Architectural Photographing, 2022.

Design Details

Unique Properties
The whole project uses simple but diversified design methods to explore the space. The second sub center of Binhai New Area takes professional medical technology and attentive service to customers as the core, and optimizes its functions according to local conditions, fully reflecting the simplicity and comfort. The high integration of medicine, art and commerce not only retains the main design elements of Tianjin eye hospital, but also makes a perfect expression in its own style.
Inspiration
With the practice of science and technology and art coming into life, many high-tech, art, handicrafts and other elements have entered the commercial space, which makes it beauty in both functional and formal.
Research
The second sub center of Binhai New Area takes professional medical technology and attentive service to customers as the core, and optimizes its functions according to local conditions, fully reflecting the simplicity and comfort. The high integration of medicine, art and commerce not only retains the main design elements of Tianjin eye hospital, but also makes a perfect expression in its own style.
Challenge
The design is limited by surrounding environmental factors and city appearance environmental factors, and the facade has undergone many changes.Stair structure, ceiling lintel and column limit the overall unity of floor height and main visual space.Because this design wants to go up in space beautification key to work hard, maximum limit avoids the disadvantage of space.Counter selection of high-quality materials, fine handwork, to create a domestic sales of high-end lens sales model.
Realization and Technology
Green plants, trees, wooden columns, silver electroplating chandelier, wood, metal ceiling, nanometer electrified glass, customized leather sofas.
Operation and Interaction
Communicate design elements with the client for many times, constantly revise the design, and finally finalize the existing design.After the design is determined, it also needs to carry out floor transformation, communication with the fire department, product production, on-site decoration, soft outfit selection and so on.
Project Duration and Location
The project started in March 2021 in Tianjin and finished in December 2021 in Tianjin.
Specifications
Project Area: 373 Square Meter
Keywords
Dynamic color changes, Warmth in specialty, Professional, Serve, Customized, Soft, Technology, Art

Good Design Deserves Great Recognition

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