Press Release
The Good Cup Sustainable Packaging by Cyril Drouet Wins the Silver A' Design Award in Disposable and Single-Use Product Design
Cyril Drouet honored for disposable and single-use product design by the international grand jury of the 2022 - 2023 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 20, 2023 /DesignNewswire/ A' Design Award & Competition has announced that The Good Cup Sustainable Packaging by Cyril Drouet, designed for Choose Planet A, has been granted the Silver A' Design Award in the Disposable and Single-Use Product Design category. The award was conferred within the 2022 - 2023 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
What the Silver A' Design Award Means
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
More About The Good Cup Sustainable Packaging
The Good Cup is a cutting-edge sustainable paper cup featuring an integrated paper lid that folds into place effortlessly, eliminating the need for plastic. One of the advantages is that it is produced using the same machines as those used for traditional paper cups. Switching to The Good Cup translates into a 40 percentage reduction on storage space, transportation volume and carbon footprint. The impact of The Good Cup creates savings at the point of production, helping to alleviate the environmental crisis by removing plastic, one lid at a time.
About Cyril Drouet
Cyril Drouet is the founder of ADDLESS design studio, co-founder of ADDLESS packaging solutions, co-founder at Choose Planet A and a multi-award winning creative director with over 20 years of international experience with design and innovation working for global packaging companies. His mission is to create new codes, develop new materials/processes and implement the latest technology with brands and manufacturers in order to lead the next sustainable packaging revolution.
Award Record
This recognition makes Cyril Drouet a winner of 1 A' Design Award.
About the A' Disposable and Single-Use Product Design Award
The A' Disposable Product Design Award is an international competition recognizing good design in disposable products by leading designers and brands worldwide. The competition is organized within the A' Design Award & Competition and is open to single-use product designers, disposable product designers, industrial designers and product engineers from all countries. Entries typically include single-use objects, disposable products and one-time use tools. Awarded disposable product designs are published at https://designers.org/design-category/single-use-product
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/144511
- A' Design Award Page: https://competition.adesignaward.com/144511
- Media Showcase: https://www.designnewsroom.com/!144511
- Laureate Profile: https://designers.org/d/334775
- Further Information from the Laureate: http://www.thegoodcup.world
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- The Good Cup Sustainable Packaging
- Function
- Sustainable Packaging
- Category
- Disposable and Single-Use Product Design
- Discipline
- Product Design
- Industry
- Packaging & Retail and Sustainability
- Colors
- Gainsboro, Silver, Dark Gray, Light Gray and Dark Cyan
- Images
- 5
- Client
- Choose Planet A
The Recognition
- Laureate
- Cyril Drouet
- Country
- Hong Kong (China)
- Recognition
- Silver A' Design Award
- Edition
- 2022 - 2023
- Design ID
- #144511
Credits
- Team
- Paul Wong, Freya Ting and Anne Drouet
Design Details
- Unique Properties
- The Good Cup is the industry most recent cutting-edge innovation in response to the global plastic crisis. The new, fully patented design is revolutionizing how the single-use paper cup is manufactured, consumed and recycled. Featuring an innovative extension to the structure of the cup, The Good Cup has an integrated lid that folds and locks into place, effectively eliminating the presence of and need for a plastic lid.
- Inspiration
- Every year, over 500 billion single-use plastic and paper cups are manufactured globally, generating a total of over 1 million tonnes of waste in plastic lids alone. As a designer, my mission has always been to create new codes, develop new materials/processes and implement the latest technology with brands and manufacturers in order to lead the next sustainable packaging revolution. As a father and as a fellow global citizen, I see even more urgency for our solution than ever before.
- Research
- The idea of improving traditional paper started fifteen years ago. Along the years, thought my different career positions, the idea developed and took various forms. It’s only from July 2019, when I started my own green design studio that things became serious as I decided to spend time, energy and money to truly make this idea a reality. After more than 1000 tweaking, tests and hand-made samples, I approached one of the largest paper cup manufacturer in Asia. The goal was to benefit from a manufacturer experience to continue improving the design and ultimately make samples on production lines.
- Challenge
- The main obstacle was to create a cup that could easily been produced by any paper cup machine globally and save cost. Most sustainable solutions and plastic alternative are in general two to three times more costly in the packaging industry. The Good Cup is not only highly sustainable, it also offers cost savings.
- Realization and Technology
- The Good Cup starts with the material (our paper is not coated with plastic inside, it has a coating that is bio-based, certified home compostable (breaking down in landfill too) and certified recyclable in paper stream (which is not the case for most paper cup in the market with PE coating) Then it continues with how it’s produced. Same process and machine as traditional paper cup. The Good Cup only has a paper extension from traditional paper cups (no additional energy compared to additional lids in plastic or other material).
- Operation and Interaction
- Same process, machine and operation as standard paper cup forming. The Good Cup saves the needs to produce additional plastic lid in the production. The Good Cup also saves 40% carton space in the entire supply chain as it removes the needs of lid cartons. This means 40% less carbon footprint in terms of transport as well as 40% additional saving too.
- Project Duration and Location
- The project started in July 2019 in Hong Kong and after two years cooperation, the paper cup manufacturer decided to be part of this project. In March 2022, the company Choose Planet A was created with the creator of The Good Cup as major share holder. Today The Good Cup is reaching packaging distributor globally.
- Specifications
- The Good Cup 8oz : 74 (W) x 60 (D) x 97 (H) mm The Good Cup 12oz : 77 (W) x 63 (D) x 120 (H) mm The Good Cup 16oz : 94 (W) x 70 (D) x 128 (H) mm
- Keywords
- Packaging Innovation, Sustainable Packaging, Paper Cup, Compostable Packaging, Plastic free
