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DesignNewswire · COMO, Italy ·

Xishuang Linyu Marketing Center by Kelly Lin Receives the Silver A' Design Award in Interior Space and Exhibition Design

Kelly Lin recognized for interior space and exhibition design by the international grand jury of the 2022 - 2023 A' Design Award & Competition

FOR IMMEDIATE RELEASE

COMO, Italy, April 20, 2023 /DesignNewswire/ A' Design Award & Competition has announced that Xishuang Linyu Marketing Center by Kelly Lin, designed for Agile, has been granted the Silver A' Design Award in the Interior Space and Exhibition Design category. The result belongs to the 2022 - 2023 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.

About the Silver A' Design Award

The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

Regarding Xishuang Linyu Marketing Center

Xishuang Linyu is a marketing center of 812 square meters located in Xishuangbanna, China. The interior combines contemporary art with the local culture of the Dai people. Screens shaped like the winding forms of the rainforest divide the space and guide the view. Curved tassel lamps, metal flower ornaments, round carpets, Dai pattern pillows and single chairs with mortise and tenon construction are used together. Motifs of coconut branches, white elephants and peacocks are drawn from local imagery. Tea culture and craft areas were added to open the layout and to honor local traditions.

About Kelly Lin

Kelly Lin is the Founder and Creative Director of Shenzhen BlueMoon Design, China. BlueMoon implies it has a strong belief in beauty and can create something unique. Founded in 2002, Bluemoon has been specialized in the areas of interior and exterior space design as well as soft furnishing design. Its scope of services covers hotels, clubhouses, sales centers and show flats, etc.

Award Record

This recognition makes Kelly Lin a winner of 4 A' Design Awards. The awards were granted in the 2022 - 2023 edition of the A' Design Award & Competition.

About the A' Interior Space, Retail and Exhibition Design Award

The A' Interior Design Award is an international interior design competition recognizing good interior designs by interior designers and architects worldwide. It is organized within the A' Design Award & Competition and is open to interior designers, interior architects, architects and decorators from all countries. Typical entries include residential interiors, restaurants, hotels, offices, galleries and retail stores. The awarded interior designs are published at https://designers.org/design-category/interior

About A' Design Award & Competition

Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com

Press Resources

Media Contact

Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953

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Fact Sheet

The Work

Project
Xishuang Linyu Marketing Center
Function
Marketing Center
Category
Interior Space and Exhibition Design
Discipline
Spatial Design
Industry
Architecture and Packaging & Retail
Colors
Dark Gray, Gray, Silver, Dark Slate Gray and Dim Gray
Images
5
Client
Agile

The Recognition

Laureate
Kelly Lin
Country
China
Recognition
Silver A' Design Award
Edition
2022 - 2023
Design ID
#144526

Credits

Image Credits
Photographer MConcept

Design Details

Unique Properties
The designer works to seek common ground while preserving differences in the collision between contemporary art and local humanities of Xishuangbanna. With the focus on folk culture and living experiences, work has been done to pay homage to local humanities and create a space model in Xishuangbanna.
Inspiration
How can culture be expressed through design? Combining the genes of local culture and standardized space, the designer has designed a variety of sculptural hangings and ornaments with distinctive Dai characteristics. This allows people to better appreciate the customs of Dai Nationality. According to the designer, the design's original purpose from the start was to portray relaxed pleasure.
Research
The base is located in the tourist resort town of Gashan, Xishuangbanna Dai Autonomous Prefecture, with folk culture and religious culture experience as the highlight, to create a world health resort that integrates business club, leisure and health community. The project is integrated with Dai folk customs, retaining the native environment and landscape of Xishuangbanna. It's aimed at creating a sanctuary in the rainforest, an ideal life residence away from the hustle and bustle of the city.
Challenge
In the original motion line, the compact home furnishings made the space congested. Thus, the designer chose to simplify the space by setting a visual focal point to optimize the layout of the space, enhancing the relationship between the central axis of the interior and exterior, and balancing the dynamic and static partition of the negotiation scene. Meanwhile, the outdoor enclosed area is adjusted and the outside view moved inward, boosting the flexibility of negotiation and relaxation.
Realization and Technology
The design of pristine vegetation, coconut branches, auspicious white elephants, and peacocks are all drawn from the humanistic imagery of the local. The curved tassel lamps, metal flower ornaments, round carpets, Dai pattern pillows, and single chairs with mortise and tenon construction blend together harmoniously.
Operation and Interaction
The form of screen resembles the winding shape of rainforest, and the different cultural artefacts sculpt the texture of space. The designer adjusted functional partitioning, implanted tea culture and cultural creation space, enhancing the humanistic focus of the space under the view of the screen barrier. The Jinghong Great Pagoda Temple, treasure of Hinayana Buddhism culture, is deconstructed via traditional handicrafts guided by the Taoist idea of the Unity of Heaven and Humanity.
Project Duration and Location
The project is located in Xishuangbanna, China and completed in May 2022.
Specifications
Project Area: 812 square meters
Keywords
Kelly Lin, Xishuangbanna, Dai people, Local culture, Marketing center

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