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Press Release

DesignNewswire · COMO, Italy ·

Tr88 House Recreational Center by Shahrooz Zomorrodi Is Granted the Silver A' Design Award in Interior Space and Exhibition Design

Shahrooz Zomorrodi honored for interior space and exhibition design by the international grand jury of the 2022 - 2023 A' Design Award & Competition

FOR IMMEDIATE RELEASE

COMO, Italy, April 20, 2023 /DesignNewswire/ A' Design Award & Competition has confirmed the Silver A' Design Award in the Interior Space and Exhibition Design category for Tr88 House Recreational Center by Shahrooz Zomorrodi, designed for Zomorrodi & associates. The award was conferred within the 2022 - 2023 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.

The Silver A' Design Award Explained

The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

About Tr88 House Recreational Center

The designer of Tr88 House, a recreational complex that includes a food court, a kids' play area, a trampoline, laser tag, mini golf, a kids' club, and a rooftop bar, was inspired by his own childhood nightmares. The primary objective of this proposal is to provide separate areas and methods for people of all ages to communicate with one another between the spaces, taking into account the location of this complex in Dubai and its use. The other goal is to create a visually green environment without employing actual plants.

About Shahrooz Zomorrodi

Shahrooz Zomorrodi is the CEO of Zomorrodi & Associates, which he founded in 2006. He is an architect, designer, and civil engineer. Now based in Dubai, he has collaborated with many international design firms. His work has included residential, office, commercial, hospitality, cultural and installation exhibits, and interior design projects in several countries, including St. Kitts, U.A.E, Iran, and Italy. From his perspective, the primary function of architects is to ensure the social and economic growth of a particular community. According to his interest in product design, he established DecoZ Studio with his partner to manufacture luxury bespoke furniture designed.

Award Record

This recognition makes Shahrooz Zomorrodi a winner of 1 A' Design Award.

About the A' Interior Space, Retail and Exhibition Design Award

The A' Interior Design Award is an international interior design competition recognizing good interior designs by interior designers and architects worldwide. It is organized within the A' Design Award & Competition and is open to interior designers, interior architects, architects and decorators from all countries. Typical entries include residential interiors, restaurants, hotels, offices, galleries and retail stores. The awarded interior designs are published at https://designers.org/design-category/interior

About A' Design Award & Competition

Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com

Press Resources

Media Contact

Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953

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Fact Sheet

The Work

Project
Tr88 House Recreational Center
Function
Recreational Center
Category
Interior Space and Exhibition Design
Discipline
Spatial Design
Industry
Architecture and Packaging & Retail
Colors
Dark Olive Green, Black, Dark Slate Gray and Dim Gray
Images
5
Client
Zomorrodi & associates

The Recognition

Laureate
Shahrooz Zomorrodi
Country
United Arab Emirates
Recognition
Silver A' Design Award
Edition
2022 - 2023
Design ID
#145324

Credits

Image Credits
photographer Naveed Siraj, Tr88House, 2022

Design Details

Unique Properties
Tr88House recreational complex, inspired by childhood nightmares, consists of a food hall, kids play area, trampoline, laser tag, mini-golf, kids club, and rooftop lounge. The challenge was in figuring out how to approach architecture using a critical eye while also interacting with modern design and creating an environment that would appeal to people's senses and encourage interaction. The intention was to abstractly, despite actual vegetation, incorporate nature into the area.
Inspiration
Experiencing a visual display of a dream; inspired by childhood nightmares where everything is bigger, softer, and rounder. An exaggeration, on a scale uncommon in life, that depicts a duality: what if the humans are in a forest of towering pines, and what if they are tiny creatures in a meadow? Cocoon lights, hexagonal beehives, birds' feathers, and hands guiding people towards a direction to infinity, all on a large scale, are some of the mysterious details, which are all completely handmade.
Research
Provisional calculations were made to balance the space areas based on family proportions and user ages. One of the goals of this project was importing 180 tree trunks that ranged in height from 5.5 to 11 meters and joining some of them to reach an impressive 18 meters. Trunk installation on the floor proved difficult. Owing to structural restrictions, hooks from the roof were utilized to support the weight of the metal component, while floor supports were employed to support the weight of the trees. It appears to be a system of interconnected treehouses.
Challenge
The "core and shell" challenge was the project's designated topic. Significant adjustments were needed to establish entrances and fire emergency exits after adding the roof. Also, the project structure was strengthened by the live and dead load calculations that were incorporated intothe building. The project's materials are all fireproof. As compared to the music playing on the rooftop, the open area has acoustically treated 7-meter walls had a noise reduction of 45dB from 105dB.
Realization and Technology
All materials comply with Dubai laws on fire resistance. The architecture group created all of the details, including the biomimetic components, surreal objects, lighting fixtures, and various types of furniture, making the project immersive for both the designers and the consumers. Warm, vibrant mural paints were applied to finish the artwork.
Operation and Interaction
This complex contains several areas for entertainment and recreation as well as places to provide food and drink. Even in the food hall, a place where selling is the primary goal, there are games and enigmatic riddles to be found everywhere. This food court is transformed into an experimental space using the senses and games, which unintentionally involves a family of different ages who are not interested in architecture.
Project Duration and Location
The project started in February 2020 in Dubai and finished in March 2022.
Specifications
approximate 100,000 square feet (9290-square meters)
Keywords
recreational, foodhall, modern, trampoline, laser tag, tr88house, golf, kids club, moral art, design

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