Press Release
Tiger Pan Receives the A' Design Award for Sunboy Gift Box Sunflower Seeds in Packaging Design
The international grand jury of the 2022 - 2023 A' Design Award & Competition recognizes Tiger Pan of Tigerpan Design Lab. for packaging design
FOR IMMEDIATE RELEASE
COMO, Italy, April 20, 2023 /DesignNewswire/ Sunboy Gift Box Sunflower Seeds by Tiger Pan of Tigerpan Design Lab., designed for Bayannaoer Sanpangdan Food Co., Ltd, has been granted the A' Design Award in the Packaging Design category, A' Design Award & Competition has announced. The result belongs to the 2022 - 2023 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
About the A' Design Award
The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
More About Sunboy Gift Box Sunflower Seeds
Sunboy Gift Box is a packaging design for sunflower seeds. The box carries a logo based on the brand name and an oil painting style scene of the Sunboy characters running through a sunflower field. Bright yellow tones and the sunflower illustration help shoppers recognize the product from a distance. The opening structure of the outer package is redefined, so the boxes buckle into one, two or three layer modular sets. The gift box is simple to assemble and to separate, and the large exposed area saves material cost.
About Tiger Pan
Tiger Pan, renowned designer and founder of Tiger Pan Design Lab, currently serves as the Jury President for D&AD 2024 in Packaging Design. He is also a contracted artist for the United Nations Postal Administration (UNPA), a collaborative artist with the United Nations Programme on HIV/AIDS (UNAIDS), a partner artist with the Liechtenstein Postal Service, and a co-branded artist with BVLGARI. Additionally, he holds the role of Vice Chairman of the Shenzhen Illustration Association and serves as a guest professor at 18 prestigious design academies across China. Over the past 28 years, Tiger Pan has been deeply engaged in product and packaging design research and practice.
Award Record
Tiger Pan of Tigerpan Design Lab. is a winner of 47 A' Design Awards, including this recognition. The awards were granted between the 2017 - 2018 and the 2022 - 2023 editions of the A' Design Award & Competition.
About the A' Packaging Design Award
The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. It is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Typical entries include bottles, boxes, cans, pouches, tubes and cartons. The awarded packaging designs are published at https://designers.org/design-category/packaging
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/145472
- A' Design Award Page: https://competition.adesignaward.com/145472
- Media Showcase: https://www.designnewsroom.com/!145472
- Laureate Profile: https://designers.org/d/187530
- Further Information from the Laureate: http://www.behance.net/tigerpan
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Sunboy Gift Box Sunflower Seeds
- Function
- Sunflower Seeds
- Category
- Packaging Design
- Discipline
- Communication Design
- Industry
- Packaging & Retail, Branding & Advertising and Manufacturing
- Colors
- Gold, Peru, Sandy Brown, Orange and Dark Orange
- Images
- 5
- Client
- Bayannaoer Sanpangdan Food Co., Ltd
The Recognition
- Laureate
- Tiger Pan
- Country
- China
- Brand
- Tigerpan Design Lab.
- Recognition
- A' Design Award
- Edition
- 2022 - 2023
- Design ID
- #145472
Credits
- Team
- Jingwen Xiang, Ping Yi, Yuling Zhu, Zhangkun Xie and Lei Peng
- Image Credits
- Tiger Pan
Design Details
- Unique Properties
- Starting with the brand name, we created a vivid, interesting and well-known logo. The packaging picture uses oil painting style to depict 'SUNBOYS' running happily in the sunflower field. Give the 'SUNBOYS' brand a personalized spirit, make it relaxed, happy, affectionate and just; The functional application of the gift box is innovative. The overall design is easy to assemble and separate, saving time and energy.
- Inspiration
- Inspiration comes from the planting yard of sunflowers in Xinjiang Uygur area, where sunshines last much longer and the field turns yellow when it is harverting season of fall.
- Research
- We give the 'Sunboy' brand a personalized spirit, and make the ' Sunboy' relaxed, happy, affectionate and righteous; the functional application of the gift box is innovative, and the overall design is simple to assemble and separate, saving time and effort. Starting from the brand name, a vivid, interesting and well-known logo is created. The packaging picture uses a paper-cut style to depict the 'Sunboy' running happily in the sunflower field.
- Challenge
- There are many different colors used to design gift box for FMCG products. We have to be careful when we chose yellow. Yet with the illustration of sunflower, the gift box is proved to be an eye catching one.
- Realization and Technology
- The unique attribute is to redefine the opening structure of the outer packaging of melon seeds. By buckling each other, one-layer, two-layer or three-layer modular assembly can be formed. The product has a large exposed area and saves material costs.
- Operation and Interaction
- How to save consumers' effort in looking for an ideal product is the key challenge of this case. A distinctive symbol, a bright color, a graphic layout of info, and a unitive serial system of the package will help Wellmind solve the problem, where consumers can recognize and pick up the products from far away.
- Project Duration and Location
- The project lasts 2 month, designed in Shenzhen and produced in Bayannaoer, Neimenggu.
- Specifications
- Width 443mm x Depth 115mm x Height 304mm
- Keywords
- Seed packaging, snack food, Gift box, Personalized, Relaxed, Tiger Pan
