Press Release
TCLGreen Sustainable Art Installation by Creazione Sugo Wins the Golden A' Design Award in Circular Economy and Regenerative Design
Creazione Sugo of Coc acknowledged for circular economy and regenerative design by the international grand jury of the 2022 - 2023 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, June 22, 2023 /DesignNewswire/ A' Design Award & Competition has confirmed the Golden A' Design Award in the Circular Economy and Regenerative Design category for TCLGreen Sustainable Art Installation by Creazione Sugo of Coc, designed for TCL Green and Warner Bros Discovery. The result belongs to the 2022 - 2023 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
The Golden A' Design Award Explained
The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.
More About TCLGreen Sustainable Art Installation
TCLGreen is a modular Grass inspired Art installation and can be adapted to any location. Recycled from over 3000 discarded computer circuit boards and illuminated at night entirely by the power of the sun. With a special bioluminescent coating that glows in the dark by absorbing both natural and artificial photons, it illuminates even without electricity. An included Artificial Intelligence system is embedded into the totems where the installation can "talk" to anyone organically. A special Metaverse Immersion is included once VR/AR goggles are worn.
About Coc
COC(Chu Original Creations) design is a multi-disciplinary design firm that tackles contemporary Architecture, Interior, and Product, Graphic designs as well as Customized Artwork and Art Installations Projects. Started in 2012 founder and director Kevin
Award Record
With this recognition, Creazione Sugo of Coc is a winner of 14 A' Design Awards. The awards span the editions from 2010 - 2011 to 2022 - 2023 of the A' Design Award & Competition.
About the A' Circular Economy and Regenerative Design Award
The A' Regenerative Design Award is an international design competition recognizing innovation in circular economy by leading designers and brands worldwide. The competition is organized within the A' Design Award & Competition and is open to industrial designers, design companies, regenerative designers and circular economy experts from all countries. Entries typically include biomimicry structures, closed-loop systems, sustainable architectures, regenerative landscapes, permaculture designs and eco-material innovations. Awarded regenerative designs are published at https://designers.org/design-category/regenerative-design
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/146265
- A' Design Award Page: https://competition.adesignaward.com/146265
- Media Showcase: https://www.designnewsroom.com/!146265
- Laureate Profile: https://designers.org/d/102976
- Further Information from the Laureate: https://youtu.be/MgXc7gyHx7w
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- TCLGreen Sustainable Art Installation
- Function
- Sustainable Art Installation
- Category
- Circular Economy and Regenerative Design
- Discipline
- Industrial Design
- Industry
- Sustainability
- Colors
- Dark Olive Green, Black, Cornflower Blue, Sky Blue and Steel Blue
- Images
- 5
- Client
- TCL Green and Warner Bros Discovery
The Recognition
- Laureate
- Creazione Sugo
- Country
- Italy
- Brand
- Coc
- Recognition
- Golden A' Design Award
- Edition
- 2022 - 2023
- Design ID
- #146265
Credits
- Team
- Kevin Chu, Giovanni Desisto di METAL2000, Pepe di Bonaventura, Alessandro Sonnino, Valerio Visciotti, Giovanni di Bonaventura, Giulia di Bonaventura, Giuseppe di Bonavnetura, Chiara di Bonaventura, Luigi Sontanelli, and CMT Dynamica S.r.l
- Image Credits
- Photography: Giovanni Albani Lattanzi Videography 1 Discovery Channel : Warner Bros Discovery Singapore and Greater China. Videography 2: SUGO
Design Details
- Unique Properties
- TCL Green (project Neoerba, meaning NewGrass) was conceived by Kevin Chu, founder of Creazione Sugo. The project all started when Warner Bros contacted him through a Chinese Consumer Electronics conglomerate, TCL, who wish to recycle its vast inventory of electronic waste into something artistic and contribute to improving our environment. Kevin Chu, through an instantaneous moment observing the grass field where his child was playing in Roseto, decided to utilize the abstracted digital geometry of individual blades of grass as the initiation on this installation.
- Inspiration
- Kevin Chu, through an instantaneous moment observing the grass field where his child was playing in Roseto deli Abruzzi in Italy, decided to utilize the abstracted digital geometry of individual blades of grass as the initiation on this installation..
- Research
- The planning was first dialogues between client TCL, Discovery Channel and SUGO on how to push Art, Sustainability, Technology to the next level. How we can bridge the gap between physical objects and the metaverse with the relevant context and the audience needs to instantaneously teleported into the real and simulated space. Once SUGO decided on the digital geometry of using grass as the metaphorical muse, the shape was streamlined to its most simplistic form in order to recall a dramatic image of The Obelisk inspired by the film A Space Odyssey 2001 by Stanley Kubrick.
- Challenge
- As with this specific project, as recycling so many computer boards into such a large installation, which was never been done before, we were extremely pressed for time in research and design and we needed to construct prototypes and models in less then 3 weeks in order to meet the entire project time frame.
- Realization and Technology
- Material used in realization: Upcycle Computer PCB Circuit Boards, Galvanized Steel Structure, Low Voc paint, Photovoltaic LED Flood Lights, Bioluminescent Paint, Photocatalytic High Pressure Spray on Treatment.
- Operation and Interaction
- The Project is entirely activated by sustainable energy and does not require any operation. Our planet is the main catalyst for functioning this installation.
- Project Duration and Location
- Project concept was conceived in 2022 June 22nd and was completed on 2022 September 10th on its first event opening.
- Specifications
- Grass Blade Totems comes in 3 dimensions at H 2800mm x W 470mm x D 453mm | H 2200mm x W 470mm x D 453mm | H 1800mm x W 470mm x D 453mm. Entire installation foot print is approx L 31m x W 2m x H 2.8m
- Keywords
- sustainable, metaverse, art, recycle, nft, environmental, installation, photocatalysis, upcycle, vr
