Press Release
Weaving Interactable Silk Scarf by Ye Feng Wins the A' Design Award in Textile, Fabric, Textures, Patterns and Cloth Design
Ye Feng acknowledged for textile, fabric, textures, patterns and cloth design by the international grand jury of the 2022 - 2023 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 20, 2023 /DesignNewswire/ A' Design Award & Competition has confirmed the A' Design Award in the Textile, Fabric, Textures, Patterns and Cloth Design category for Weaving Interactable Silk Scarf by Ye Feng, designed for Communicate University of Zhejiang. The result belongs to the 2022 - 2023 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
About the A' Design Award
The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
More About Weaving Interactable Silk Scarf
Weaving is an interactive silk scarf that can be rearranged by the wearer. The square scarf measures 1000 by 1000 millimetres. Two tapes cross the body of the scarf in a warp and weft arrangement, drawn from traditional Chinese weaving methods. By pulling the tapes in four directions, the user changes the pattern and can form up to 16 different visual combinations. The design moves the silk scarf from a flat surface to a three-dimensional form. Digital printing is used for the patterns, which remain aligned in every combination.
About Ye Feng
He has won four RedDot Awards, and won the best of best with "Messizon" in 2013.Won the IDEA 7 times, won the IDEA Silver Award with the "Aiding Cup" in 2013. Won twice DIA Awards, 5 IDA awards and 5 EPDA award. Total of more than 50 design awards. Committed to the realization of innovative value design, rooted in the local environment, dedicated to exploring the user experience under the unique expression of culture, incorporating art, humanities, business, and technology into design, using cross-border methods to express the understanding of design and the value of design to society and significance.
Award Record
This recognition makes Ye Feng a winner of 2 A' Design Awards. The awards span the editions from 2019 - 2020 to 2022 - 2023 of the A' Design Award & Competition.
About the A' Textile, Fabric, Textures, Patterns and Cloth Design Award
The A' Textile Design Award is an international textile design competition recognizing good textile designs by best textile designers and brands worldwide. The competition is organized within the A' Design Award & Competition and is open to textile designers, fabric engineers, texture and pattern creators and clothing companies from all countries. Entries typically include structural fabric, engineered cloth, smart textiles, technical textiles, woven fabric and jacquard fabric. Awarded textile designs are published at https://designers.org/design-category/textile
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/146769
- A' Design Award Page: https://competition.adesignaward.com/146769
- Media Showcase: https://www.designnewsroom.com/!146769
- Laureate Profile: https://designers.org/d/221122
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Weaving Interactable Silk Scarf
- Function
- Interactable Silk Scarf
- Category
- Textile, Fabric, Textures, Patterns and Cloth Design
- Discipline
- Fashion Design
- Industry
- Fashion and Furniture & Home
- Colors
- Light Sea Green, Teal, Dark Cyan, Sea Green and Medium Turquoise
- Images
- 5
- Client
- Communicate University of Zhejiang
The Recognition
- Laureate
- Ye Feng
- Country
- China
- Recognition
- A' Design Award
- Edition
- 2022 - 2023
- Design ID
- #146769
Credits
- Image Credits
- Photographer ZHANG Zhaoguo, 2022
Design Details
- Unique Properties
- WEAVING break the shackles of the traditional two-dimensional space, making silk scarfs three-dimensional. By creating a warp and weft weave, the two tapes are crossed across the body of the scarf, giving it a new form of expression. In the process of using it, users can change the pattern of the silk scarf by twitching the drawstring, forming up to 16 different visual effects of arrangement and combination. This not only allows users to experience a new way of using silk scarves, but also makes them less likely to get tired of a "fixed" silk scarf.
- Inspiration
- In the 20th century, women fully exercised their wisdom in using silk scarves. It became a great companion in their social lives and workplace. The real formation of the modern silk scarf was in the 1920s, when the traditional use of long shawls and headscarves was gradually out of fashion, and the techniques of folding and knotting of neck scarves were slowly paid attention to. 100 years have passed, though the silk scarf has been a very important component in the fashion industry, design innovation seems to be forgotten except for merely patterns. China is the largest silk producer with a history of more than a thousand years.
- Research
- Through researching traditional craftsmanship and traditional culture, a large amount of documentary material is compiled to select appropriate innovative methods for silk scarves and modernize their expression by using Chinese-style techniques in order to complete the design practice. Meanwhile, appropriate pattern contents are selected to form a seamless integration under various combinations. In this way, the user's attention to traditional craftsmanship and traditional culture is ignited and innovative development of silk scarf products is formed.
- Challenge
- In this design process, the biggest adjustment is to make the warp and weft weaving method through structural exposure, so that users can immerse into the experience, and at the same time the problem relating to pattern cohesion will be solved.
- Realization and Technology
- Digital printing is printing with digital technology. Digital printing technology is a high-tech product that integrates mechanical and computer electronic information technology with the continuous development of computer technology. With the increasingly diversified needs of customers, the traditional grey cloth printing has gradually developed from mass production to small batch and multi-variety personalization. The digital printing scarf not only has high quality and good output effect, but also can meet the needs of customers for small batch and personalized printing.
- Operation and Interaction
- 1 Unfold the silk scarf 2 Draw the tapes in any of the four directions based upon preferences to form different arrangements 3 Pick your favorite combination of arrangements and put on 4 Have a bright mood, bingo!
- Project Duration and Location
- The project started in April 2021 in Tongxiang,CHINA and finished in December 2022 in Tongxiang,CHINA
- Keywords
- Chinese-style techniques, Traditional culture, Innovation experience, Silk scarf, Interactive textile products
