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Press Release

DesignNewswire · COMO, Italy ·

Burton Chengdu Retail by Sa and Boo Studio Receives the Golden A' Design Award in Interior Space and Exhibition Design

The international grand jury of the 2022 - 2023 A' Design Award & Competition recognizes Sa and Boo Studio for interior space and exhibition design

FOR IMMEDIATE RELEASE

COMO, Italy, April 20, 2023 /DesignNewswire/ A' Design Award & Competition has confirmed the Golden A' Design Award in the Interior Space and Exhibition Design category for Burton Chengdu Retail by Sa and Boo Studio. The result belongs to the 2022 - 2023 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.

About the Golden A' Design Award

The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.

About Burton Chengdu Retail

The stimulating and creating moments are happening every now and then the illustration artist from the team has drawn a set of comic like illustration to translate the user guide of snow gears and the brand history development, researching the brand history and social networks in China to make the store a landmark and photographable is another challenge, the design team works hard on combining the traditional Chinese wood construction structure with modern architectural structure and bring back the memory of the brand history in this conflicting space is the final goal.

About Sa and Boo Studio

To manipulate the mixed cultural background into my design is a great fun thing to do. I love my eastern blood, meanwhile appreciate the western fine arts. To bring traditional Chinese motifs into my own design is a great challenge.

Award Record

With this recognition, Sa and Boo Studio is a winner of 1 A' Design Award.

About the A' Interior Space, Retail and Exhibition Design Award

The A' Interior Design Award is an international interior design competition recognizing good interior designs by interior designers and architects worldwide. The competition is organized within the A' Design Award & Competition and is open to interior designers, interior architects, architects and decorators from all countries. Entries typically include residential interiors, restaurants, hotels, offices, galleries and retail stores. Awarded interior designs are published at https://designers.org/design-category/interior

About A' Design Award & Competition

A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com

Press Resources

Media Contact

Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953

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Fact Sheet

The Work

Project
Burton Chengdu Retail
Function
Retail
Category
Interior Space and Exhibition Design
Discipline
Spatial Design
Industry
Architecture and Packaging & Retail
Colors
Dim Gray, Gray, Dark Gray, Silver and Dark Slate Gray
Images
5

The Recognition

Laureate
Sa and Boo Studio
Country
China
Recognition
Golden A' Design Award
Edition
2022 - 2023
Design ID
#146820

Credits

Team
Bonnie Liao, Lisa Liu and Pavel Zhu
Image Credits
Photographer Liu Wei; Photographer Liu Wei Video Credits: YinTai Group, IN99 Chengdu

Design Details

Unique Properties
The design is inspired by the nature, narrating the theme of a snowy and a sustainable future, and striving to shape Burton Chengdu flagship store into a carrier of One city Two world, The design shall meet both retail need and space itself, meanwhile strengthening the shopping experience of visitors and unique memory therefore establish a stronger relationship between the brand and customers and pass the brand spirit of Burton, passion and sustainability
Inspiration
Elements of snowboarding are translated into materials and imagery for the viewers to read the brand message of Burton, People, Planet, Sports, is conveyed through the texture, Snowboarding gradually becomes popular while also causing environmental issues, In this case, uses of wasted construction materials from the last merchant and damaged gears supplied by Burton, By decomposing, mixing and reusing, eventually turned out to be the facade, We are committed to build an iconic landmark in the city
Research
The research focused on three main perspectives, first of all, the snowboarding sports itself, and then, the founder of this brand, who significantly influenced the whole industry. The third perspective is about the local elements. For the first perspective, since it is a flagship retail, understanding the market is essential. Also, winter sports is a growing industry in China, which requires more understandings of the connection between the products and this sports. On the other hand, the founder of this brand has very significant influences to this sports, to get a better view of his own experiences will help design.Background research is basically based on the brand's official site.
Challenge
The challenge is to translate the heritage and development of this unique brand, since it's not as common as other fashion retail. We work on the props to better fit the snow gear products, as well as differentiate the brand from another sports brand. Another outcome of the research, is the combination of eastern and western architect styles.
Realization and Technology
We cared about the environmental issues, the facade we used wasted snow gears and construction materials, Since Jake Burton, the founder of Burton and the promoter of snowboarding, made snowboards in his workshop, team recreates his workshop by combining Chinese traditional mortise tenon structure with modern industrial material, Wood and metal build the skeleton of workshop, implying interactions between nature and industry, tradition and innovation, as well as past and future
Operation and Interaction
The design team collected the wasted construction wastes from last retail store moved away, and ask Burton for their used snow gears or wasted products, Then we send to the factory to crumble them into ashes, however the color turns out to be not so idea since the product is colorful, Therefore, we add more wasted materials into the crumbled ashes, Then we adhesive the ashes together with the help of the factory workers, The final challenge for the sustainable facade material is waterproof test, the team tried several different media, eventually we let some micro spaces open on surfaces therefore it absorbs the water fast
Project Duration and Location
The project started in May 2022 in Chengdu, China, and finished in December 2022, and now in In99 Shopping mall in Chengdu
Specifications
The interior area is 265 sqm, the facade area is about 210 sqm.
Keywords
Snowboarding, Sustainable, Recycled, Commercial, Retails, Flagship, Fashion, Chinese, Installation, Sports

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