Press Release
Hong Wang Is Honored with the Golden A' Design Award for Forshine Shenzhen Pavilion in Trade Show Architecture, Interiors, and Exhibit Design
Hong Wang honored for trade show architecture, interiors, and exhibit design by the international grand jury of the 2022 - 2023 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 20, 2023 /DesignNewswire/ Forshine Shenzhen Pavilion by Hong Wang, designed for Zj Design Limited, has been granted the Golden A' Design Award in the Trade Show Architecture, Interiors, and Exhibit Design category, A' Design Award & Competition has announced. The award was conferred within the 2022 - 2023 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
About the Golden A' Design Award
The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.
Regarding Forshine Shenzhen Pavilion
Forshine Shenzhen Pavilion covers a space of about 306 meter-square, this design incorporates color and geometric elements, using space construction and product aesthetics to create a mood in line with the brand's space, which is both lively and mature. The interior of the space uses gray as the main color, and warm orange colors throughout the whole scene, showing enthusiasm and warmth. Different colors of display furniture and space through echo, and fusion to achieve a harmonious aesthetic, create a comfortable experience atmosphere, and also to form a brand space clearly indicative.
About Hong Wang
ZJ-Design is a creative company that integrates architecture, landscape, space design, and product design. From different service projects, whether commercial or cultural in nature, we emphasize branding design and the depth of design. We insist on thinking and exploring the design itself, and actively create market and social benefits. For a long time, we have been more discerning about design to give our works a unique design language and insist on the concept of balance between content value and aesthetic value. Through the performance of our works, we purely and deeply explore the philosophy of the relationship between space, products and people.
Award Record
This recognition makes Hong Wang a winner of 1 A' Design Award.
About the A' Trade Show Architecture, Interiors, and Exhibit Design Award
The A' Trade Show Design Award is an international competition recognizing innovative trade show booth projects and the best designers creating them. It is organized within the A' Design Award & Competition and is open to trade show designers, exhibition designers, event planners and interior designers from all countries. Typical entries include trade show interiors, exhibits, booths, pavilions, showrooms and kiosks. The awarded exhibit designs are published at https://designers.org/design-category/trade-show
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/147379
- A' Design Award Page: https://competition.adesignaward.com/147379
- Media Showcase: https://www.designnewsroom.com/!147379
- Laureate Profile: https://designers.org/d/340765
- Further Information from the Laureate: https://youtu.be/ihUmQRnVzbU
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Forshine Shenzhen Pavilion
- Function
- Pavilion
- Category
- Trade Show Architecture, Interiors, and Exhibit Design
- Discipline
- Spatial Design
- Industry
- Architecture and Branding & Advertising
- Colors
- Dim Gray, Gray, Silver, Dark Slate Gray and Dark Gray
- Images
- 5
- Client
- Zj Design Limited
The Recognition
- Laureate
- Hong Wang
- Country
- China
- Recognition
- Golden A' Design Award
- Edition
- 2022 - 2023
- Design ID
- #147379
Credits
- Image Credits
- ZJ DESIGN LIMITED
Design Details
- Unique Properties
- This project is a pavilion space for FORSHINE at Shenzhen Home & Furniture Exhibition. With an area of 306 sqm, the design team wanted to create a new spatial structure within the framework of the building structure to build a richer field.
- Inspiration
- In the design of the project, the design team incorporated staggered and cascading geometric elements, aiming to give the viewer a sense of freedom and movement without restraint. This extreme charm adds flair and style to the space while setting off its corporate brand with a sense of vitality.
- Research
- As all the spaces of FORSHINE are concentrated in one volume, the interior space uses the circular shape as a link and guide in the air, forming an integral part with the building structure, creating an exploratory spatial form and a sense of rhythm, and becoming a medium of interaction between people and the exhibits. In order to create an immersive space experience and provide more possibilities for visitors to communicate with the showroom in depth, the layout uses a sunken area to create cohesion and a relaxed atmosphere, allowing the space to display its unique freedom with both enthusiasm and restraint.
- Challenge
- As a temporary space, the interior design uses curved shaped elements to add inclusiveness to the whole exhibition hall. In addition, the building blocks were prepared in advance to save time and cost for on-site construction and erection, and the façade of FORSHINE pavilion is composed of white composite panels and perforated panels, using simple lines to build a clean and sharp shape, while the black grid fabric makes the lights inside the building appear.
- Realization and Technology
- The showroom space also makes use of gardening techniques, setting the water feature inside to give the overall environment a proper sense of tranquility. The semi-permeable partition, the mirror reflection blurs the boundary of the whole field and overlaps with the "natural" spirit of the brand, which better accentuates the overall tone and atmosphere of the showroom.With the guidance of light and shadow and the gently floating surround passage into the exhibition area, the superposition of ceiling curves adds tension of light and shadow to the interior, superimposing the three-dimensional beauty of spatial sculpture.
- Operation and Interaction
- In constructing the space, the design creates a sense of rhythm and rhyme through the interplay of curved blocks, staggered spatial structure and color flow. The interlocking and iterative placement of semi-arc blocks connects different spaces, making the transition interesting and layered, and allowing the space planning to show the wireless possibilities.
- Project Duration and Location
- This project is FORSHINE's exhibition space installed in Shenzhen Home & Furniture Exhibition. Completed design and construction in 2021.
- Specifications
- The exhibition space has an area of approximately 306m².
- Keywords
- Pavilion,Gray,Warm,Ceiling curves,Light
