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DesignNewswire · COMO, Italy ·

Paul Robb Is Honored with the Golden A' Design Award for Aprex Family Typeface Specimen in Graphics, Illustration and Visual Communication Design

Paul Robb honored for graphics, illustration and visual communication design by the international grand jury of the 2022 - 2023 A' Design Award & Competition

FOR IMMEDIATE RELEASE

COMO, Italy, April 20, 2023 /DesignNewswire/ Aprex Family Typeface Specimen by Paul Robb, designed for S6 Foundry, has been granted the Golden A' Design Award in the Graphics, Illustration and Visual Communication Design category, A' Design Award & Competition has announced. The recognition forms part of the 2022 - 2023 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.

What the Golden A' Design Award Means

The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.

Regarding Aprex Family Typeface Specimen

Aprex font perfectly balances the minimalist qualities associated with contemporary sans with flair within the width of the counters and comfortable, breathable apertures. Throughout weights and sizes, the typeface has great legibility and good contrast between positive and negative space, making it stunningly versatile. With a seamless combination of contemporary details and classic styles, Aprex draws inspiration from the mid-century humanist and grotesques typefaces. Each weight includes more than 700 glyphs.

About Paul Robb

Paul Robb is a Creative Director and Type designer with over 30 years of experience, and is a Professor of Graphic design at the University of Perugia, and a Professor on the MA Brand design course of the Academia of Perugia. Since 2000 he is Creative Director for Salt&Pepper an award-winning multidisciplinary contemporary graphic design studio focused on transforming brands and businesses. Expressiveness and authenticity are the basis of his work which is completed with a balanced fusion of creative design and technology. In 2020 he started S6 Foundry which develops creative fonts by designers for designers.

Award Record

Paul Robb is a winner of 11 A' Design Awards, including this recognition. The awards span the editions from 2018 - 2019 to 2022 - 2023 of the A' Design Award & Competition.

About the A' Graphics, Illustration and Visual Communication Design Award

The A' Graphic Design Award is an international graphic design competition recognizing good graphic designs by best creative agencies and designers worldwide. The competition is organized within the A' Design Award & Competition and is open to graphic designers, communication designers, graphic artists and illustrators from all countries. Entries typically include logos, posters, infographics, brochures, packaging designs and business cards. Awarded graphic designs are published at https://designers.org/design-category/graphics

About A' Design Award & Competition

A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com

Press Resources

Media Contact

Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953

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Fact Sheet

The Work

Project
Aprex Family Typeface Specimen
Function
Typeface Specimen
Category
Graphics, Illustration and Visual Communication Design
Discipline
Communication Design
Industry
Branding & Advertising and Arts
Colors
Snow, Orange Red, Gainsboro, Light Gray and Dark Slate Gray
Images
5
Client
S6 Foundry

The Recognition

Laureate
Paul Robb
Country
Italy
Recognition
Golden A' Design Award
Edition
2022 - 2023
Design ID
#147621

Credits

Team
Paul Henry Robb
Image Credits
Images and typeface copyright Paul Henry Robb 2022

Design Details

Unique Properties
Aprex font perfectly balances the minimalist qualities associated with contemporary sans with flair within the width of the counters and comfortable, breathable apertures. — Throughout weights and sizes, the typeface has great legibility and good contrast between positive and negative space, making it stunningly versatile. With a seamless combination of contemporary details and classic styles, Aprex draws inspiration from the mid-century humanist and grotesques typefaces.
Inspiration
Aprex Sans draws inspiration from the mid-century humanist and grotesques typefaces, and its solid and straightforward structure is characterized by angular connections between curves and stems. Aprex Mono is a Monospaced stylized industrial version, with multilingual support. The font is inspired by a basic sans serif glyphs structure, concerning the balance and optimization that bring a clean typeface.
Research
Research and development was based on the International style of the late 20th century, drawing inspiration from the mid-century humanist and grotesques typefaces, and its solid and straightforward structure is characterized by angular connections between curves and stems.
Challenge
The hardest part was to create a mono and sans serif font that retailed detail and form.
Realization and Technology
The font was firstly hand drawn and then developed within Glyphs.
Project Duration and Location
The Ffont family was developed in 2022
Specifications
The font famlity is available in TTF, OTF, and WOFF formats.
Keywords
Font design, Branding, Identity, Type design, Type Specimen

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