Press Release
A' Design Award in Interior Space and Exhibition Design Goes to Ludwig Lives Exhibition by Jorg Stauvermann
Jorg Stauvermann recognized for interior space and exhibition design by the international grand jury of the 2022 - 2023 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 20, 2023 /DesignNewswire/ A' Design Award & Competition has confirmed the A' Design Award in the Interior Space and Exhibition Design category for Ludwig Lives Exhibition by Jorg Stauvermann, designed for Jörg Stauvermann Freier Kreativdirektor. The award was conferred within the 2022 - 2023 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
About the A' Design Award
The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
About Ludwig Lives Exhibition
Ludwig van Beethoven is alive? For sure! The exhibition Ludwig Lives! Beethoven in Pop on the occasion of the composer's 250th birthday shows where Beethoven still leaves his mark today. Or has left his mark? Whether in Hollywood films, in cabaret, or in daily life. Ludwig van Beethoven was sent into space to explain the world to other life forms. His music is played when the rubbish is collected in Taiwan. Comedians of all kinds have used his clichés. And he was the first musician to give a charity concert. This exhibition shows that and much more: Ludwig is alive.
About Jorg Stauvermann
Jörg Stauvermann is known for his iconic designs, for which he has received many awards. His reduced and tongue-in-cheek design language is known far beyond the borders of Germany.
Award Record
With this recognition, Jorg Stauvermann is a winner of 2 A' Design Awards. The awards were granted in the 2022 - 2023 edition of the A' Design Award & Competition.
About the A' Interior Space, Retail and Exhibition Design Award
The A' Interior Design Award is an international interior design competition recognizing good interior designs by interior designers and architects worldwide. It is organized within the A' Design Award & Competition and is open to interior designers, interior architects, architects and decorators from all countries. Typical entries include residential interiors, restaurants, hotels, offices, galleries and retail stores. The awarded interior designs are published at https://designers.org/design-category/interior
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/147750
- A' Design Award Page: https://competition.adesignaward.com/147750
- Media Showcase: https://www.designnewsroom.com/!147750
- Laureate Profile: https://designers.org/d/337566
- Further Information from the Laureate: http://www.youtube.com/watch?v=7jA0jn1b0CQ
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Ludwig Lives Exhibition
- Function
- Exhibition
- Category
- Interior Space and Exhibition Design
- Discipline
- Spatial Design
- Industry
- Architecture and Packaging & Retail
- Colors
- Black, Dark Slate Gray, Cadet Blue, Brown and Slate Gray
- Images
- 5
- Client
- Jörg Stauvermann Freier Kreativdirektor
The Recognition
- Laureate
- Jorg Stauvermann
- Country
- Germany
- Recognition
- A' Design Award
- Edition
- 2022 - 2023
- Design ID
- #147750
Credits
- Image Credits
- Main illustrations: Tobi Dahmen Additional illustrations: Maria Picasso i Piquer, Christoph Niemann, Dirk Uhlenbrock, Frank Hoppmann, Sarah Gorf-Roloff, Jörg Stauvermann All photos: Thorsten Schmidtkord
Design Details
- Unique Properties
- With the exhibition Ludwig lebt Beethoven im Pop on the occasion of the composer's 250th birthday, the German Rock'n'Pop Museum explores obvious and surprising effects of Beethoven on our pop culture. From the 5th Symphony being sent into space or the piano piece Für Elise, to which the rubbish is picked up in Taiwan. There were also the Beatles, Accept, A Clockwork Orange, Inglorious Basterds, the Peanuts or a jar of gherkins.
- Inspiration
- After researching and analysing late baroque or classicist culture and architecture, the idea arose to design rooms that reflect this historical atmosphere. Fabric-covered walls - like those found in Muensterland moated castles as a local reference - with many framed paintings, creaking wooden floors and selected individual pieces of furniture convey this mood of the 18th and 19th centuries. The overall design of the exhibition was made up of three building blocks: Colours, fonts and decors.
- Research
- Together, the museum team, curators and the design team developed the script of the spatial-thematic mapping. All areas, elements, texts, media, exhibits, dimensions, etc. were defined here. The basis was an internet platform that everyone could access and make changes to. One column of the table was reserved for the respective tasks. Coloured markings showed the current processing status. The continuously updated script thus became the most important element for the curatorial team spread all over Germany.
- Challenge
- Visitors wear headphones in the exhibition. The audio system locates the respective visitor and plays audio according to his or her position. These can be spoken texts or music, but also synchronised sound tracks from videos or acoustic effects. In this concept, different speakers navigate visitors through the exhibition and introduce upcoming passages. Overlapping sounds create an atmosphere that informs visitors and also builds tension and provides entertainment: acoustic scenography.
- Realization and Technology
- The exhibition went over two floors, so that two designs were also created in terms of design. On the lower floor, historical rooms were created from a recyclable aluminium system covered with printed fabric. The upper floor was produced as a disco from a painted wooden stand system with partial printing. The interactive dance floor at the centre of the production played 25 interpretations of the 5th symphony, a different one on each square. The sound design was transported via the headphone system.
- Operation and Interaction
- The special exhibition is aimed at visitors from all over Germany and the Netherlands who are interested in pop music and culture and people who want to gain insights into Beethoven's influence on the present. Visitors are localised via the headphones and content is played to them in sync with videos or as part of the acoustic scenography. Beethoven himself or concertgoers have their say, as do current artists and pop stars. Certain anecdotes from his life are told in a rather unconventional way.
- Project Duration and Location
- 25 April 2021 - 03 October 2021 rock'n'popmuseum, Gronau/Germany
- Specifications
- I designed all the decors of the fabrics from scratch. The wall hangings, which seem historical at first glance, surprise with serial decors based on familiar pictograms - from social media and technical icons to computer symbols. Thus, despite their historical flair, completely up-to-date wall hangings were created that only seem to quote the past. The icons succeeded in transferring the wall hangings into today's pop culture, but the design only made it noticeable at second glance.
- Keywords
- Exhibition design, Ludwig van Beethoven, Pop culture, Anniversary, Scenography, Museum
