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Press Release

DesignNewswire · COMO, Italy ·

A' Design Award in Bedding Design Goes to M Cube Pillow by Luolai Lifestyle Technology Co., Ltd

Luolai Lifestyle Technology Co., Ltd recognized for bedding design by the international grand jury of the 2022 - 2023 A' Design Award & Competition

FOR IMMEDIATE RELEASE

COMO, Italy, April 20, 2023 /DesignNewswire/ A' Design Award & Competition has confirmed the A' Design Award in the Bedding Design category for M Cube Pillow by Luolai Lifestyle Technology Co., Ltd. The result belongs to the 2022 - 2023 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.

What the A' Design Award Means

The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.

Regarding M Cube Pillow

M Cube is an ergonomic pillow designed to support the head, neck and shoulders. The pillow uses a split structure with two layers. The support layer is made of 3D-printed Matrix material, a multi-fiber composite structure and high-resilience foam, which together provide stable support. The comfort layer is made of biobased soft foam with a staggered front and back height and a prefabricated central structure, adapting to different sleeping positions and helping relax muscles. The height, curve and support can be tailored to individual body data. The pillow measures 600 by 400 by 120 mm.

About Luolai Lifestyle Technology Co., Ltd

Founded in 1992 and headquartered in Shanghai, Luolai Life Technology Co., LTD. (hereinafter referred to as Luolai Life) is committed to becoming a leader in the global home furnishing industry and a respected century-old enterprise. In 2009, Luolai Life was listed on the Shenzhen Stock Exchange and was one of the first home textile enterprises listed in China. Since its establishment 30 years ago, adhering to the mission of "let people enjoy healthy, comfortable and beautiful home life", Luolai life with continuous good performance and strong comprehensive strength, Luolai bedding products for 17 consecutive years to rank the first comprehensive market share of similar products.

Award Record

This recognition makes Luolai Lifestyle Technology Co., Ltd a winner of 1 A' Design Award.

About the A' Bedding Design Award

The A' Bedding Design Award is an international industrial design competition that acknowledges exceptional bedding designs created by top designers worldwide. The competition is organized within the A' Design Award & Competition and is open to bedding designers, textile designers, interior designers and product designers from all countries. Entries typically include comforters, duvets, quilts, bedspreads, blankets and bed sheets. Awarded bedding designs are published at https://designers.org/design-category/bedding

About A' Design Award & Competition

A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com

Press Resources

Media Contact

Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953

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Fact Sheet

The Work

Project
M Cube Pillow
Function
Pillow
Category
Bedding Design
Discipline
Industrial Design
Industry
Furniture & Home
Colors
Light Gray, Gainsboro and Silver
Images
5

The Recognition

Laureate
Luolai Lifestyle Technology Co., Ltd
Country
China
Recognition
A' Design Award
Edition
2022 - 2023
Design ID
#148098

Credits

Team
Haihong Qian and Chengbo Shi

Design Details

Unique Properties
On the one hand, the traditional function pillow design usually impairs the functionality of the perfect ergonomic structure using a single material. The split structure and new materials are expected to solve this industrial key problem, fully leveraging its structure and material selection. On the other hand, the support degree and pressure relief ability of pillows are the first considerations of consumers in terms of experience.
Inspiration
To obtain the benefits of medicine, material selection and biomechanical, this ergonomic neck-protection AB pillow for middle and high-end crowd features an innovative new materials and split structure with a support layer and a comfy layer to effectively support head, neck and shoulders. It ensures a pleasant touch in various sleep positions. Healthy and comfortable, this pillow offers users a sound sleep.
Research
According to the research on online and offline health pillow consumers, it is found that they are more concerned about cervical spine health and sleep improvement shifting from body comfort when buying pillow cores. Pillow height, support degree and hardness become the key considerations. Among them, users aged from 26 to 35 in particular shows relatively more attention to cervical spine protection, and are willing to make more attempts and pay for it.
Challenge
The product features an innovative split structure with a support layer and a comfy layer. Based on anthropometric parameters, combined with human musculoskeletal system simulation model and AB pillow supine and lateral lying interaction of biomechanical performance evaluation index, according to the clinical test group sleep conditions and comfort evaluation, via personalized programming, the design team finally developed and designed the split structure of the support layer and comfort layer.
Realization and Technology
The support layer is made of 3D-printed Matrix material, improving the structure and dynamic stability when supporting the head and neck.. Meanwhile, the multi-fiber composite structure and high-hardness high-resilience foam used restore the support of 3D printed materials. With a staggered front-back height scheme and a prefabricated structure in the center, the comfy layer of biobased super soft foam can adapt to the stress distribution of sleeping positions, helping relax muscles.
Operation and Interaction
Its support layer provides lasting and effective support and protection of shoulders and neck with three different materials to meet the needs of different users. Its comfy layer provides users with comfortable and soft touch experience (Extremely low Shore hardness). In addition, the split structure and innovative materials make specialization and personalized customization possible. For improved comfort, the pillow height, curve and support can be tailored to body data and needs.
Project Duration and Location
The project was developed in Shanghai in August 2022 and will be launched in China in April 2023.
Specifications
product dimensions, 600 mm x 400 mm x 120 mm
Keywords
ergonomic AB pillow, split structure, support and comfort, relaxation and sound sleep, neck-protection

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