Press Release
Silver A' Design Award in Interior Space and Exhibition Design Goes to Meat Festival Restaurant by Chang Ming Hu
The international grand jury of the 2022 - 2023 A' Design Award & Competition recognizes Chang Ming Hu for interior space and exhibition design
FOR IMMEDIATE RELEASE
COMO, Italy, April 20, 2023 /DesignNewswire/ Meat Festival Restaurant by Chang Ming Hu, designed for AJA Architects Associates, has been granted the Silver A' Design Award in the Interior Space and Exhibition Design category, A' Design Award & Competition has announced. The result belongs to the 2022 - 2023 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
What the Silver A' Design Award Means
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
More About Meat Festival Restaurant
Meat Festival is the interior design of a Japanese yakiniku family restaurant in Taipei. The 224 square meter space is inspired by traditional Japanese festivals. Fireworks, goldfish fishing, street vendor stalls and children's games are reinterpreted as design elements. Large flags, light boxes, arch structures and the color red create a festive mood. Seating is arranged in the manner of small stalls, and translucent patterned glass divides the upper part of each area. Mesh screens and reflective materials keep the space lively while protecting the privacy of diners.
About Chang Ming Hu
AJA Architects Associates was founded in 2014 in Taichung by Mr. Hu, Chun-Ming. Based on the architectural background, the space design is conceived. Through the plane configuration, material, and soft decoration definition, the possibility of extending multiple aspects in the limited space is extended. He has profound experience and footprints across Taiwan, Shanghai, and South East Asia. The portfolio covers types for medical, housing, business, and office purpose.
Award Record
With this recognition, Chang Ming Hu is a winner of 2 A' Design Awards. The awards were granted in the 2022 - 2023 edition of the A' Design Award & Competition.
About the A' Interior Space, Retail and Exhibition Design Award
The A' Interior Design Award is an international interior design competition recognizing good interior designs by interior designers and architects worldwide. It is organized within the A' Design Award & Competition and is open to interior designers, interior architects, architects and decorators from all countries. Typical entries include residential interiors, restaurants, hotels, offices, galleries and retail stores. The awarded interior designs are published at https://designers.org/design-category/interior
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/148117
- A' Design Award Page: https://competition.adesignaward.com/148117
- Media Showcase: https://www.designnewsroom.com/!148117
- Laureate Profile: https://designers.org/d/342074
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Meat Festival Restaurant
- Function
- Restaurant
- Category
- Interior Space and Exhibition Design
- Discipline
- Spatial Design
- Industry
- Architecture and Packaging & Retail
- Colors
- Black, Saddle Brown, Dark Slate Gray, Sienna and Maroon
- Images
- 5
- Client
- AJA Architects Associates
The Recognition
- Laureate
- Chang Ming Hu
- Country
- Taiwan (China)
- Recognition
- Silver A' Design Award
- Edition
- 2022 - 2023
- Design ID
- #148117
Design Details
- Unique Properties
- This is the Yakiniku Family Restaurant. The signboard of "raw meat" outline on the red bottom, directly shows the store protagonist, with sparks, lively interpreting the young and vigorous brand attribute.
- Inspiration
- Inspired by traditional Japanese festival, the representative elements such as fireworks, goldfish fishing, street vendors' market, children's games and so on, are substituted into the stores. Combined with the raw materials such as meat type, roasting mesh and red color of the brand, a young, carefree, and celebratory dinner atmosphere is created.
- Research
- Founded in 2004, "Oh my! O-NiKU", which is the first yakiniku brand of WowPrime Group, focusing on the family restaurant oriented Japanese yakiniku. O-NiKU seeks for change and innovation to conform to the transition of trend of the times. In 2022, which is the 18th anniversary of the brand establishment, it maintains the core value of "delicious Japanese meat barbecue", integrating the fireworks, goldfish fishing, vendors market, children's games and more active elements of the Japanese traditional festival into the brand, to make the brand younger.
- Challenge
- The bustling atmosphere and the dining privacy of customers are the challenges of this case. The overall atmosphere is created from the lively and prosperous tone of the festival, so the sense of richness and the interaction of crowd reunion have a very important influence on the overall atmosphere, but in the actual dining, it is not really like the full open space in the festival.
- Realization and Technology
- The seat arrangement is presented in the mode of small stall, and the area above the neck is separated by the translucent patterned glass, which simulates the silhouette of countless people during the peak time of dining. To create the atmosphere, large flags, light boxes, children's game display, arch structure, and red color, etc., are used to directly immerse the moment of festival time. In addition, the mesh screen, irregular excavation on the wall, and use of reflective materials are all to increase the sense of interest and penetration of the space, while considering the personal privacy of customers during the dining, that is, to participate together without disturbing.
- Operation and Interaction
- This case is located in the downtown old building. The designer uses the red arch light and boxes by the window, to build a prosperous image of neon lights, rebuild the original hard frame, through different points of view, and redefine the relationship between the old building and the city, just as seeing the people wandering outside in the festival from the booth, and reducing the distance of internal and external space.
- Project Duration and Location
- The project started in August 2021 and finished in September 2021 in Taipei.
- Specifications
- This is the 224 square meters restaurant.
- Keywords
- Interior, Commercial, Taipei, Taiwan, AJA
